I believe classes will continue to be a strong driving force in clubs. We know that group exercise members connect stronger and stay longer in clubs – so clubs have an obvious interest in group fitness classes. Additionally, companies like Zumba and Les Mills are constantly developing new and engaging programs and pushing group exercise to the next level – and I am sure they will continue to do so, – most likely supported by virtual platforms like Wexer that will offer the second best thing to the live classes when and where live classes are not available.
By Rasmus Ingerslev