1FitLife will provide the addition of new content with their creative expertise in the wellness, health, and fitness domain. With a rich history in diverse industries such as Rehabilitation, Wellness, Connected Fitness, Digital, TV, and Music, 1FitLife positions itself with exciting new audio and video content. Their health and well-being solutions are expertly designed to engage people at any stage of their wellness journey, perfectly complementing Wexer’s wellness content expansion.

A Synergistic Partnership for Enhanced Well-Being

This collaboration propels Wexer’s ongoing commitment to offering a comprehensive, wellness focused content library. The partnership shines a spotlight on crucial aspects of holistic wellness such as workplace wellbeing, rest, recovery, and mindfulness, addressing the holistic needs of modern users.

“More and more of our users are turning to well-being focused workouts. I’m very happy we can now offer a library of audio sessions, which can be done anytime, anywhere. The sessions offer great insights into various aspects of life and all have a coaching element, fit for the purpose.”

~ Morten Andersen, Head of Content at Wexer ~

New Wexer 1FitLife Audio Channels

1FitLife is contributing an exciting range of audio channels to this partnership, including the Life Coaching Series, Mindfulness at Work Series, NLP Series, and Workspace Health Series. These series feature expert coaching on various topics, catering to a diverse audience with videos of varying lengths. From quick, bite-sized clips for the time-restricted to more in-depth sessions, these offerings are designed to accommodate every user’s needs and schedules.

New Wexer Video Channels for Holistic Wellness

In a move to complement the 1FitLife well-being audio series, Wexer also announces the launch of two new video channels:

1. Get Started Series – A 7-week program designed to guide users at the onset of their fitness journey or those making a comeback.
2. Improve Your Sleep Series – An 11-episode guide focused on enhancing rest and sleep quality.

“Working with Wexer allows us to connect with the users and provide the content they really want and most importantly, it helps improve their well-being. By utilising our insights along with Wexer’s robust performance reporting, we are able to provide an up-to-date and unique library of content for users, whether they are advanced or at the start of their wellbeing journey.”

~ Anna Langridge, Production Director at 1FitLife ~

The Future of Fitness and Well-Being

This partnership between Wexer and 1FitLife marks a significant milestone in the fitness and wellness industry. By combining 1FitLife’s creative prowess with Wexer’s technological expertise and deep understanding of user needs, they are set to redefine the standards of fitness and wellness content. The emphasis on audio channels is a testament to the evolving nature of fitness regimes, where convenience and accessibility play a crucial role.

With this collaboration, Wexer and 1FitLife are not just offering fitness solutions; they are creating a movement towards a more mindful, well-rounded approach to health and wellness. As users around the globe seek more integrated and versatile ways to incorporate fitness and wellness into their daily lives, this partnership stands as a beacon of innovation and commitment to enhancing the quality of life through technology and creative content.

As we look forward, the fitness industry is poised for a transformative journey, with Wexer and 1FitLife leading the way towards a healthier, more connected world.

If you want to learn more about how Wexer can support your digital content strategy, get in touch – info@wexer.com  

More Information

Wexer Press Contact: Claire Evans claire.evans@wexer.com

The post Wexer and 1FitLife: Pioneering Wellness with New Partnership appeared first on Wexer.

Fitness Industry Growth and Membership Surge

The fitness industry is growing at a rate of approximately 8.7% per year, with a projected market value of $96.6 billion by 2024. In addition, the global number of health and fitness club memberships is projected to reach 230 million by 2023.

This growth signals robust growth for the fitness industry, fueled by increasing consumer interest and purchasing power. 

2024 Fitness Industry Trends

1. Booming Interest in Holistic Wellness Integration

Valued at over $1.5 trillion, the wellness industry, with its 5-10% annual growth rate, reflects a shift towards holistic well-being. The industry is pivoting towards integrating mental wellness with physical workouts, emphasizing a holistic approach. 

The itness industry should be aligning with this trend by diversifying offerings and focusing on overall health, nutrition, recovery, sleep, meditation, and other wellness programming. Nutrition-centric workouts, facilitated by intelligent apps and devices, are gaining traction. Recovery methodologies are also receiving more attention, highlighting the importance of post-exercise recovery and nutrition in fitness regimes.

Benefits of Adding Wellness Programming

2. The Hybrid Revolution: Digital Fitness and Wellness Technology 

Members demand personalized and integrated hybrid fitness and wellness solutions now. By creating accessible in-person and digital experiences, you can create opportunities for fitness and wellness anytime and anywhere.

Gyms offering hybrid fitness solutions saw a 20% annual growth rate from 2021 to 2023. In 2024, 45% of consumers will prefer hybrid models. Digital fitness will continue to grow significantly by 2027, driven by consumer interest in health-tracking devices and digital workout tools. Telefitness is also growing, making expert fitness advice more accessible.

Digital Fitness and Wellness Stats

• 57% of consumers are interested in a device to track their health & send information.
• 37% of users desire digital tools for club-based workouts
• The market for IoT-enabled health devices is expected to reach a value of $267 billion by 2023.
• The fitness app market size globally is expected to reach $14.6 Billion by 2027
• Online Fitness is projected to grow at CAGR of 33.1% between 2021 and 2027
• Facilities must adapt by integrating digital strategies to stay relevant. 

3. Personalization: The Future of AI and VR

Artificial Intelligence (AI) and Virtual Reality (VR) enhance fitness and wellness offerings are set to redefine the fitness experience. With AI’s capability for personalized experiences and VR’s immersive environments, fitness and wellness routines are becoming more engaging and tailored.

4. Wearable Technology and Sustainability

Next-gen wearable tech is evolving beyond basic fitness tracking, offering insightful health analytics and real-time coaching. Concurrently, there’s a growing emphasis on sustainability, with eco-friendly gym equipment and workout attire becoming more prevalent.

Challenges and Opportunities

The fitness industry faces challenges like ensuring data privacy with AI, transitioning to sustainability, and optimizing hybrid models. However, opportunities abound in fostering global digital communities, integrated wellness solutions, and innovative revenue streams.

Conclusion

In 2024, the fitness industry is embracing a future shaped by technological advancements, a commitment to holistic health, and innovative business strategies. Navigate these trends and leverage these emerging wellness, digital, hybrid, and technology opportunities.

Ready to learn how to take advanatage of the 2024 Fitness Trends? Let us help you enhance your member experience, add virtual technology, and use data and AI to develop your fitness and wellness content strategy. Email us: INFO@WEXER.COM

The post 2024 Fitness Industry Trends Driving Growth appeared first on Wexer.

Matt Woodard’s appointment marks Wexer’s continued focus on North American business growth with this significant investment. Working alongside the members of the US team, Matt’s appointment allows Wexer to strengthen its dominance in the fitness, health, and wellness industry while expanding into the hospitality, multi-family housing, and corporate healthcare markets. 

Matt’s journey in the fitness world began with rigorous physical training in the United States Marine Corps, instilling discipline and resilience that he later applied to his managerial roles. His career trajectory includes managing high-end athletic clubs, where he honed his skills by cultivating new business opportunities, sales leadership, and implementing effective sales processes.

Most recently, Matt served as Regional Sales Manager at Mindbody+ClassPass. He demonstrated his ability to thrive in a dynamic and evolving industry, revolutionising the way fitness and wellness services are accessed and utilised through innovative platforms. His tenure at Life Time, Inc. as Senior Personal Training Manager, allowed him to use his strategic thinking and sales acumen, which contributed significantly to the company’s growth. 

“Fitness and wellness are my passion. I’m excited to bring my experience in driving business growth and fostering client relationships to Wexer, contributing to its continued success in the industry.“


~ Matt Woodard, Wexer Business Development Manager for North America ~ 

Prior to his roles at Mindbody+ClassPass, and Life Time, Inc., Matt held pivotal positions at Equinox and 24 Hour Fitness, further expanding his expertise and understanding of the fitness landscape.

At Wexer, Matt will leverage his diverse skill set in B2B interactions, sales leadership, and strategic thinking to drive growth, foster new opportunities, and solidify the company’s position as a leader in the fitness and wellness sector.

“We’re thrilled to welcome Matt to our team. His track record of success and deep understanding of the industry will undoubtedly elevate our company’s reach and impact.”

~ Ashley Podoll, Wexer Head of North America ~ 

More Infomation:

Matt Woodard

The post Wexer Appoints North American Business Development Manager for US Growth appeared first on Wexer.

Paul Bowman, CEO of Wexer,  sits down with Troy Morgan, the former Head of Wellbeing Strategy and co-investor of Springday, a digital wellness platform dedicated to enhancing the well-being of organizational personnel, to discuss a notable shift in corporate wellness.

 

“The ability to connect into those digital ecosystems of work and completely embed well-being is where the future will be. Creating small changes in employees’ well-being can have major impacts on productivity and the bottom line of their organization”

~ Troy Morgan, Former Head of Wellbeing at Springday ~

A 2022 global report from Gallup shows that only 33% of employees are “thriving” in wellbeing, showing a drastic need for change in the corporate wellbeing industry. The decade-long transformation has converged at the intersections of fitness, technology, and employee engagement. It traces the journey from traditional approaches to the current era dominated by digital platforms and artificial intelligence. 

In his former role as the head of well-being strategy, Troy provided valuable insights into the challenges and lessons from fitness-focused initiatives to comprehensive corporate health programs. He and Paul address critical components of successful corporate wellness initiatives, emphasizing the importance of leadership buy-in, strategic engagement, and the integration of emerging technologies like AI.

The success of corporate wellness industry programs hinges on engaging employees. Before addressing specific wellness goals, organizations must ensure active participation and interest from their workforce. Paul Bowman and Troy Morgan highlight the paramount importance of engagement in corporate wellness, emphasizing that fostering a healthier and more engaged workforce is not just a desirable objective but a strategic imperative on a global scale. They invite listeners to unravel the layers of corporate wellness, exploring past, present, and future trends shaping how organizations approach the health and vitality of their workforce.

Employee Engagement in the Corporate Wellness Industry

Central to the success of a corporate wellness program is active employee engagement. The podcast underscores that before addressing specific wellness goals, organizations must ensure participation and interest from their workforce. The conversation between Paul Bowman and Troy Morgan highlights the paramount importance of engagement in corporate wellness. Fostering a healthier and more engaged workforce is positioned not only as a desirable objective but as a global strategic imperative. The evolving landscape, influenced by digital platforms, data analytics, and a heightened focus on employee well-being, underscores the need for organizations to proactively engage their workforce.

It’s crucial to explore insights derived from experiences, showcasing the evolution from traditional fitness-focused approaches to the contemporary era dominated by digital platforms and artificial intelligence. Paul and Troy emphasize the necessity of tailoring well-being initiatives to individuals, recognizing that a one-size-fits-all approach is no longer sufficient. The acknowledgment of diverse needs within a workforce becomes a focal point, signaling the importance of customization and personalization in fostering a healthier and more resilient workforce. This individualized well-being approach emerges as a key element in reshaping the landscape of corporate wellness, acknowledging and addressing the unique well-being requirements of each employee.

The Role of C-Suite With Corporate Wellness

Leadership buy-in, especially from the C-Suite, emerges as a crucial factor for the success of corporate wellness programs. The commitment of the C-Suite helps drive organizational culture change and sets the tone for employee participation. Strategic engagement by leadership is positioned as a cornerstone in the discourse on corporate wellness. Proactive involvement and support from top-tier executives are integral to the success of corporate wellness initiatives, influencing the trajectory of these programs and ensuring their alignment with broader organizational goals.

Measurable outcomes and data utilization constitute vital dimensions within the paradigm of corporate wellness. The evolving landscape is shaped by the convergence of digital platforms and data analytics, and utilizing measurable outcomes as benchmarks is key for success in corporate wellness initiatives. Troy Morgan emphasizes the importance of data in assessing program efficacy and tailoring interventions. This serves as a guide for organizations seeking to harness the power of measurable outcomes and data utilization in optimizing the health and vitality of their workforce.

Artificial Intelligence and Corporate Wellness

The integration of artificial intelligence (AI) and technology emerges as a pivotal theme in the corporate wellness industry. The dialogue underscores how the synergy of digital platforms, data analytics, and a growing emphasis on employee well-being has propelled the industry into a new era. 

Specifically, Paul and Troy explore the integration of AI within corporate wellness initiatives. Organizations need a compass to navigate the complex terrain of technological integration and strategic approaches to problem solving. The potential of AI to personalize well-being programs is equally interesting, making technology more effective and responsive to individual needs.

The importance of a holistic and data-driven approach, leadership commitment, and the integration of emerging technologies in corporate wellness programs is key to evolving the realm of corporate wellness and offering comprehensive perspectives on the shifting landscape. 

Key takeaways encompass the crucial role of leadership buy-in, the strategic engagement necessary for successful initiatives, and the integration of cutting-edge technologies such as AI. The emphasis on measurable outcomes and data utilization, the focus on individualized well-being, and the overarching commitment to employee engagement collectively form a roadmap for organizations navigating the intricate terrain of workforce health are all key components. 

As we unravel the layers of corporate wellness, it becomes evident that fostering a healthier and more engaged workforce is not just a goal but a strategic imperative for organizations worldwide. Continuing discussion on the ever-evolving landscape is a valuable resource for organizations seeking to adapt and thrive in the ever-evolving corporate wellness industry.

Ready to learn how to take advanatage of the 2024 Corporate Wellness Trends? Let us help you utilize your data, virtual technology, and AI to develop your corporate fitness and wellness content strategy. Email us: INFO@WEXER.COM

For More Information:

Contact: Troy Morgan on Linked In

Springday

Podcast Episode 30

The post Future Of Corporate Wellness Must Focus On Employee Well-Being appeared first on Wexer.

We also feature a recent interview about the 2024 hospitality trends with Paul Bowman, CEO at Wexer, and Joe Berselli, Senior Director of Global Hospitality from Core Health and Fitness. Joe’s role at Core Health and Fitness is to position the company as leader in the global hospitality fitness industry.

See how microtrends are driving guest experiences in this article about how macro wellness trends are redefining fitness and wellness in hospitality, and learn how how these trends are crucial for building customer loyalty and enhancing the guest experience.

The Driving Force For Hospitality Trends: Guest Loyalty

In the current hospitality climate, customer loyalty has emerged as the paramount factor. Enhancing the guest experience is pivotal in cultivating this loyalty. Incorporating diverse fitness and wellness options significantly elevates the guest experience, making their stay memorable and encouraging word-of-mouth promotion. Notably, 60% of hospitality content now prioritizes wellness, aligning with guests’ desires to relax and feel rejuvenated during their stay.

Evolving Guest Expectations In Hospitality Trends

Today’s travelers expect more than just a comfortable bed. They seek a holistic experience that caters to relaxation, de-stressing, and fitness within their limited schedules. Short, efficient workouts, such as 30-minute sessions, are increasingly preferred. This trend has led to the adaptation of booking systems, offering greater customization with fitness and wellness experiences.

Integrative Hospitality Trends To Enhance Guest Fitness & Wellness Experiences

The hospitality industry is responding with strategies to deliver fitness and wellness solutions:

1. Upgraded Fitness Facilities

 Many hotels are reimagining their spaces, transforming traditional fitness areas and underutilized meeting rooms into dynamic wellness zones. For instance, some chains are converting meeting rooms into small group exercise spaces, perfectly catering to company meetings and travel needs. These spaces allow for higher utilization, with guests rotating workouts on equipment like the Stairmaster 4G, significantly increasing guest rotation compared to traditional treadmill facilities.

2. In-Room Fitness Options

The demand for privacy and convenience has spurred the growth of in-room fitness offerings. Hotels are now designing rooms with dedicated fitness corners, spanning 10-20 square feet, allowing guests to exercise in the privacy of their own space. This trend reflects a deeper understanding of guest preferences for personalized workout experiences.

 

“The hotel room is not just a place you sleep, shower, eat, and work anymore. Guests want to relax, de-stress, and workout by consuming digital fitness and wellness content in the hotel or their room in 25 minutes or less. ”

~ Joe Berselli-Senior Director of Global Hospitality from Core Health and Fitness ~

3. Cultural Sensitivity and Personalization

Cultural differences play a crucial role in shaping fitness and wellness offerings. Hotels are increasingly tailoring their services to accommodate varying cultural needs, ensuring a more personalized and comfortable experience for all guests. This approach not only enhances guest satisfaction, but also reflects a commitment to inclusivity and respect for diverse backgrounds.

4. Technological Integration and Content Relevance

The integration of technology in fitness and wellness is a cornerstone of this transformation. Smart in-room technology, digital fitness content, and health-tracking devices are becoming standard amenities in modern hotels. These innovations offer guests seamless and customized wellness experiences at their fingertips.

Check out the 2024 Hospitality Trends and watch the interview with Paul and Joe to learn insightful and comprehensive analysis for the hospitality sector. The emphasis on enhancing guest experiences through personalized fitness and wellness offerings is a testament to the sector’s commitment to evolving with consumer preferences and technological advancements, ensuring not just customer satisfaction but also loyalty and advocacy.

Ready to learn how to take advanatage of the 2021 Hospitality Trends? Let us help you utilize your data, virtual technology, and AI to develop your fitness and wellness hospitality content strategy. Email us: INFO@WEXER.COM

For More Information: contact Joe Berselli at LinkedIn.

Podcast Episode 29

The post 2024 Hospitality Trends: Fitness & Wellness Elevates Guest Experiences and Loyalty appeared first on Wexer.

NovoFit provides customised fitness solutions and has access to global fitness brands for the commercial, wellness, performance and functional training markets in Australia and the Asia-Pacific markets. 

“This agreement with Wexer further cements our partnership and allows us to provide our current and future customers with the cutting edge digital solution they require. The Australian fitness market is booming at the moment and we understand what it takes to build a thriving and successful fitness business in today’s innovative and changing market.”

~ Daniel Waide, NovoFit COO ~

This exclusive partnership means NovoFit will have access to Wexer’s leading digital fitness solution and, for Wexer, the ability to help accelerate the digital transformation of the Australian fitness industry. 

The  Australian market has been experiencing tremendous growth as our recent Australian fitness trend report highlighted. The industry generates more than $3 billion in revenue annually (Gitnux Market Data, 2023). Figures show there is a 34.7% user penetration in the Australian market, well above the industry average. The fitness industry is also expected to rise to 37.54% by 2028. (Statista, 2023) 

Following the recent partnership with Revo Fitness, Wexer has continued to increase their client base throughout Australia and the wider Asia Pacific(APAC) region. 

Working together with NovoFit helps to supply the digital wellness and fitness content demand in the Australian and APAC markets and supports the growth strategy of Wexer. 

Ready to learn how to take advanatage of of the Wexer and NovoFit partnership? Let us help you utilise your data, virtual technology, and AI to develop your fitness content strategy and provide the best content for your fitness facility. Email us: INFO@WEXER.COM

About NovoFit

For 40 years, NovoFit has been maintaining long-term strategic partnerships wit the world’s best-in-class fitness brands, developing industry expertise, delivering state-of-the-art fitness facilities throughout Australia and the Asia-Pacific(APAC) markets. 

The post Wexer’s Exclusive Partnership with Australian Distributor NovoFit appeared first on Wexer.

Research by the Australian government and a global Deloitte Report, commissioned by The Global Health & Fitness Alliance, in collaboration with AUSactive, shows the remarkable achievements in Australia’s fitness sector. Australia’s fitness industry plays a pivotal role in bolstering the nation’s economy. 

We recently interviewed Barrie Elvish, AUSactive CEO, to discuss the fitness industry trends and how AUSactive is revolutionizing the fitness, health, and wellness environment in Australia. AUSactive’s role is to promote health and wellness through active lifestyles. The fitness industry association is the largest in Australia and recognized by the government.

COVID was a fantastic opportunity to demonstrate to the sector the need for a strong voice and message. AUSactive’s membership grew by 15% each year during COVID. 

“Going to the gym is the second most popular physical activity in Australia after walking. It surprised many people just how much Australians are using health and fitness centers such as gyms, cycle, yoga and pilates studios, dance, group classes and many others to get active.”

~ Barrie Elvish, AUSactive CEO ~

Research by the Australian government and a global Deloitte Report, commissioned by The Global Health & Fitness Alliance, in collaboration with AUSactive, shows the remarkable achievements in Australia’s fitness sector. Australia’s fitness industry plays a pivotal role in bolstering the nation’s economy. 

Australia’s Booming Fitness Industry

• Health and fitness sector contributes over $4 billion to Australian GDP
• While inactivity costs the healthcare system $2 billion per year
• Fitness participation in fitness, sports or gym activities doubled in the last 5 years, with over 40% of Australian participation over the age of 15 currently, up from 20% participation 5 years ago. 
• Over 8 million people over the age of 15 go to a gym at least once a year
• 3.7% Expected Annual Growth For Fitness Industry (2019 – 2024)
• 24-hour gyms in Australia have doubled since 2014 
• 12% of Australians use a fitness app to monitor their physical activities.
• 1.2 million people with a disability attend gyms
• 1 million non English-speaking people attend gyms 
• 150,000 indigenous people attend gyms
• Major growth was outside traditional commercial gyms

Tapping into the Australian Fitness Market Opportunities in 2024

As we explore the dynamic landscape of Australian fitness, there are numerous opportunities for fitness businesses to thrive. 

1. Mental Health Focus

The #1 reason people attend a gym is to improve mental well-being now. 

While some believe people start exercising because they want to look good and feel good, actual data shows that more people are going to the gym for their mental well-being. Before COVID, 19% were going to the gym for their mental well-being, but now it has risen to 29%. 

A recent meta-analysis from the University of Adelaide with over 100 credible research programs and over 100,000 participants concludes that exercise is one and a half times more effective in managing/mitigating anxiety and depression than medications or counselling.

Recommendation: Make sure you promote mental well-being with in-facility and virtual programs like yoga and meditation.

2. Offer Hybrid Models, AI, And Technology Integration

Hybrid

Australian fitness trends show hybrid fitness models are an important future fitness trend. By balancing in-person and out-of-facility content equally, you can offer every single customer to consume your product in the club, at home, or outside your facility, in the way that best suits them any time and anywhere. After COVID, your fitness members expect the in-club and out-of the club offering with a combination of live and on-demand fitness experiences.

AI And Technology

Artificial Intelligence (AI) is being used in many ways by organizations to innovate, improve, and scale up. AI is making a positive impact on fitness member-based businesses by helping them accelerate their digital transformation. AI constantly learns from the data it analyses, anticipating customer behavior from it. By doing so, fitness brands can create valuable content, boost revenue, and enhance customer experiences. Optimize your digital transformation by leveraging AI and technology.

Hybrid Opportunities For Workforce Education and Utilization

AUSactive recently had a Senior Management Summit to address how to take advantage of future opportunities to succeed in the fitness industry. They addressed how to take advantage of data, technology, and AI to make better decisions and create better fitness opportunities. 

One thing they addressed was the fitness workforce and how technology and AI will make a positive difference for the fitness industry, but we have not educated the workforce effectively on how to use these tools for their benefit.

Group exercise instructors, personal trainers and gym managers are leaving the industry. With COVID, many left to do their own thing or open their own clubs, and a lot of them haven’t come back. A lot of them haven’t come back because they saw the hybrid experience as a threat instead of taking advantage of the tools and use AI and technology to build their engagement. 

In addition, the average age of those who’ve stayed is actually increasing. If the industry doesn’t address this now, there is going to be a void in about 5 to 10 years if they’re not replaced when they retire.

So now is the time to train your workforce in how to use technology and invest in technology like user-friendly fitness apps, on demand digital technology, and live virtual classes. Your group exercise instructors and personal trainers should be part of the virtual and on-demand content you create to increase their engagement, improve member participation, and ultimately create better outcomes for members. 

Recommendation: Utilize technology and offer in-gym, virtual, and on-demand fitness content for broad appeal for members and fitness professionals.

3. Workout Convenience and Adaptability 

Fitness participants now expect 24/7 convenience. They want access to fitness and wellness anywhere and anytime. 24-hour gyms in Australia have doubled since 2014. Also, ensure you review your data, stay updated with industry trends, and adapt your fitness and wellness offerings. AI and technology are providing new opportunities constantly. 

Recommendation: Consider 24/7 gym access and provide hybrid content in-club and virtually through live and on-demand fitness content for greater convenience and availability.

AUSactive Role In Preventive Health

AUS active recently had a very successful “Fit For Office” Campaign highlighting the need to invest in preventive health strategies. The government data doesn’t lie. It shows the Australian health and fitness sector contributes over $4 billion to Australian GDP, while inactivity costs the healthcare system $2 billion per year. 

Barrie share, “The move to a preventive healthcare system is necessary.The current system is unsustainable and the sooner they acknowledge and address this the better off both our health and economy will be” He continued, “With a return on investment of a reported sixfold and a health system – that includes hospitals, the NDIS, aged care and increasing demands for mental welfare services – collapsing under the strain, surely a government talking of well-being budgets and the need to increase national productivity would seriously consider investing more in preventive health? The savings are significant, ongoing and exponential.”

AUSactive is working on a rigorous accreditation system to build a government regulatory framework that will be an opt-in program with financial incentives. 

The discussions continue about how to get members access to the NDIS, more private health insurance benefits, and ultimately Medicare funded preventative health programs. 

The insurers are telling us that if we can get something that has credibility and rigor behind it, it will drop premiums for public liability insurance and open up doors for AUSactive members to 

achieve better commercial income, better employment opportunities, and greater security.

A Win-Win For Fitness And The Australian Economy

As we review this comprehensive insight into the challenges, opportunities, and future trends in the Australian fitness industry. Position your Australian fitness business for the future by taking advantage of preventative health initiatives, government collaboration, mental well-being focus, convenience, and the potential impact of AI and technology as the industry is on the brink of transformative change. The prospect of a healthier and more sustainable future for Australia looms on the horizon.

Ready to learn how to take advanatage of future Australian fitness trends? Let us help you utilize your data, virtual technology, and AI to develop your fitness content strategy and best utilize your fitness professionals. Email us: INFO@WEXER.COM

More Information:

Podcast Episode 28 – AUSactive and Barrie Elvish

AUSactive – https://ausactive.org.au/

Email – Barrie.Elvish@ausactive.org.au

Barrie Elvish LinkedIn Profile

The post Australian Fitness Trends & AUSactive’s Preventive Health Role appeared first on Wexer.

In this blog about optimising fitness marketing, we’ll explore the impact of new technology on today’s fitness marketing strategies and share 10 tips to navigate the competitive fitness landscape with technology.

10 Strategies For Optimising Fitness Marketing

1. Craft Your Compelling Brand Story

Embark on your fitness marketing journey with a compelling brand story. Your gym’s essence, values, and uniqueness should be defined clearly. This narrative must seamlessly align with the in-club reality to establish credibility and power in your marketing campaigns. Your brand story is the foundation upon which all marketing efforts will be built.

Every detail matters—why your gym exists, what it stands for, and the unique aspects that set it apart. This story is not just a marketing gimmick; it’s the soul of your brand, resonating with your target audience and forming a connection that goes beyond transactions.

2. Leverage Data & AI For Customer Insight

Delve into the realm of customer knowledge. Utilise the power of data and Artificial Intelligence (AI) to unearth motivations, preferences, and behaviours. Through AI, create avatars based on creating a high Lifetime Value (LTV) for members, allowing you to shape targeted acquisition strategies for a personalised approach. Take you fitness membership to the next level.

The data-driven insights are invaluable in understanding your members at a deeper level. This knowledge empowers you to create personalised experiences, from tailored workouts to targeted communication, enhancing member engagement and satisfaction.

3. Curate Branded Digital Signature Experiences

Move beyond the physical with digital signature experiences. Utilise technology, such as Wexer, to stream unique content. This not only keeps members engaged in-club but also extends your reach digitally, offering a seamless workout experience that transcends physical boundaries.

The era of digital experiences has opened new avenues for connecting with your audience. Leverage this technology to showcase your unique offerings, from signature classes to virtual tours of your facility. The goal is to create an immersive and memorable experience that reinforces your brand.

4. Harness the Power of All Digital Channels

Digital isn’t a singular platform; it’s a myriad of channels. Utilise in-club advertising, virtual kiosks, and social media trailers to communicate with members. Leverage mobile platforms for insights that shape both marketing strategies and in-club offerings.

The digital landscape offers numerous touchpoints to connect with your audience. From targeted social media campaigns to in-club promotions, each channel should contribute to a cohesive and effective marketing strategy. Embrace the variety and richness that digital channels bring to the table.

5. Strengthen Existing Customer Loyalty

While acquiring new customers is essential, maintaining and strengthening existing customer loyalty is equally crucial. Balance acquisition with retention. Personalise communications to make members feel valued, unlocking opportunities for increased secondary spend and valuable feedback.

Understanding your existing customers is key to fostering loyalty. Use the data gathered to create personalised loyalty programs, exclusive offers, and a communication strategy that resonates with each member individually. A loyal customer is not just a repeat business; they are your brand ambassadors.

6. Incorporate Reward Programs For Stickiness

Make your product sticky by integrating rewards and incentives. Explore gamification with non-monetary rewards, strengthening the relationship between members and the club. Gamifying fitness not only encourages continued exercise but also adds an element of fun and competition.

Reward programs can take various forms, from point systems to exclusive challenges. The key is to make the rewards meaningful and aligned with your brand ethos. The result is a community of motivated members who find value beyond the physical workout.

7. Keep Pace With The Trends

Align your strategies with the latest trends, focusing on hybrid and wellness. Acknowledge mental and emotional health, convenience, flexibility, and out-of-club support. Embrace digital elements that complement in-person offerings, catering to a diverse audience.

The fitness landscape is evolving, and staying ahead means keeping pace with trends. Wellness, mental health, and hybrid approaches are gaining prominence. Integrate these elements into your marketing strategies to showcase your gym as a holistic wellness destination.

8. Differentiate Seamlessly

Learn from standout brands that have successfully differentiated themselves. Align your product seamlessly with marketing, creating a memorable brand story that resonates in a crowded market. Standout gyms like Barry’s and SoulCycle are not just fitness spaces; they are experiences with a distinctive brand story.

Identify what makes your gym unique and build your marketing around those differentiators. Whether it’s signature classes, cutting-edge equipment, or a unique atmosphere, your marketing should amplify what sets you apart.

9. Stay True To Your Brand Identity

Develop a distinctive tone that aligns with your brand story. Maintain authenticity and consistency across all touchpoints, from in-person interactions to external communications. Your brand’s voice is an extension of its identity.

Consistency in messaging, whether through your team’s interactions with customers or external communications, reinforces your brand identity. A cohesive brand identity builds trust and recognition among your audience.

10. Continuously Optimising Fitness Marketing With Data

End the journey with a full-circle return to data. Continuously monitor campaign performance through key performance indicators (KPIs). Refine and optimise marketing strategies using data insights for maximum impact.

Data is not just a starting point, but an ongoing guide. Regularly analyse KPIs, from website traffic to social media engagement, to understand what works and what needs improvement. Use this data to refine your marketing strategies, ensuring they evolve in the most powerful way possible.

In the dynamic world of fitness marketing, these 10 tips, fueled by the latest technology, can catapult your gym to the forefront. It’s not just about marketing a gym; it’s about creating an experience that resonates with the diverse needs of your members and sets you apart in a saturated market. 

Embrace innovation for optimising fitness marketing to create an effective strategy to position your fitness business as a tech-savvy pioneer in the world of wellness. Whether mastering the fundamentals or diving into cutting-edge tech, these strategies are the compass to navigate the ever-evolving fitness landscape. The fusion of fitness and technology is not just a trend; it’s the future, and these tips are your roadmap to success.

Ready to stand out from your competition? Let us help you utilise technology to develop your unique and innovative fitness marketing strategy. Email us: INFO@WEXER.COM

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Wexer CEO Paul Bowman and CTO Jamie Foggon, share the recent updates in this Wexer podcast. They also share how.the recent acquisition of Intelivideo allowed Wexer to create a definitive product roadmap for the year which has culminated in the launch of these significant product upgrades. 

“We bought a lot of learning when we acquired Intelivideo back in February ‘23. For over 10 years they had built a lot of tech, but specifically features clients really wanted. 10 years of innovation and iteration have meant we now know how important specific features are to the end user and these will only enhance what we currently offer.”

~ Jamie Foggon, Wexer CTO ~ 

In the ever-evolving landscape of business and technology alignment, the role of a Chief Technology Officer (CTO) has become increasingly vital. CTOs are responsible for navigating the complex intersection of technology, business strategy, and product development. This demanding role requires a unique blend of technical expertise, strategic vision, and effective leadership to ensure that technology initiatives align with broader business goals.

“By not going after the ‘shiny’ things – something simple can make a real difference. Staying true to Wexer’s core vision and mission we want to make digital content more accessible to more people, these updates will help us achieve that.”

~ Jamie Foggon, Wexer CTO ~ 

Wexer’s 7 Enhanced Feature Updates  

1. Global Search

This feature allows users to search class titles from anywhere on the web player. They can search at a global level, not only from within a class category.