Fitness Industry Growth and Membership Surge

The fitness industry is growing at a rate of approximately 8.7% per year, with a projected market value of $96.6 billion by 2024. In addition, the global number of health and fitness club memberships is projected to reach 230 million by 2023.

This growth signals robust growth for the fitness industry, fueled by increasing consumer interest and purchasing power. 

2024 Fitness Industry Trends

1. Booming Interest in Holistic Wellness Integration

Valued at over $1.5 trillion, the wellness industry, with its 5-10% annual growth rate, reflects a shift towards holistic well-being. The industry is pivoting towards integrating mental wellness with physical workouts, emphasizing a holistic approach. 

The itness industry should be aligning with this trend by diversifying offerings and focusing on overall health, nutrition, recovery, sleep, meditation, and other wellness programming. Nutrition-centric workouts, facilitated by intelligent apps and devices, are gaining traction. Recovery methodologies are also receiving more attention, highlighting the importance of post-exercise recovery and nutrition in fitness regimes.

Benefits of Adding Wellness Programming

2. The Hybrid Revolution: Digital Fitness and Wellness Technology 

Members demand personalized and integrated hybrid fitness and wellness solutions now. By creating accessible in-person and digital experiences, you can create opportunities for fitness and wellness anytime and anywhere.

Gyms offering hybrid fitness solutions saw a 20% annual growth rate from 2021 to 2023. In 2024, 45% of consumers will prefer hybrid models. Digital fitness will continue to grow significantly by 2027, driven by consumer interest in health-tracking devices and digital workout tools. Telefitness is also growing, making expert fitness advice more accessible.

Digital Fitness and Wellness Stats

• 57% of consumers are interested in a device to track their health & send information.
• 37% of users desire digital tools for club-based workouts
• The market for IoT-enabled health devices is expected to reach a value of $267 billion by 2023.
• The fitness app market size globally is expected to reach $14.6 Billion by 2027
• Online Fitness is projected to grow at CAGR of 33.1% between 2021 and 2027
• Facilities must adapt by integrating digital strategies to stay relevant. 

3. Personalization: The Future of AI and VR

Artificial Intelligence (AI) and Virtual Reality (VR) enhance fitness and wellness offerings are set to redefine the fitness experience. With AI’s capability for personalized experiences and VR’s immersive environments, fitness and wellness routines are becoming more engaging and tailored.

4. Wearable Technology and Sustainability

Next-gen wearable tech is evolving beyond basic fitness tracking, offering insightful health analytics and real-time coaching. Concurrently, there’s a growing emphasis on sustainability, with eco-friendly gym equipment and workout attire becoming more prevalent.

Challenges and Opportunities

The fitness industry faces challenges like ensuring data privacy with AI, transitioning to sustainability, and optimizing hybrid models. However, opportunities abound in fostering global digital communities, integrated wellness solutions, and innovative revenue streams.

Conclusion

In 2024, the fitness industry is embracing a future shaped by technological advancements, a commitment to holistic health, and innovative business strategies. Navigate these trends and leverage these emerging wellness, digital, hybrid, and technology opportunities.

Ready to learn how to take advanatage of the 2024 Fitness Trends? Let us help you enhance your member experience, add virtual technology, and use data and AI to develop your fitness and wellness content strategy. Email us: INFO@WEXER.COM

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Health and wellness extends far beyond the realm of occasional fitness participation and attending wellness events. Instead, true well-being encompasses a multifaceted spectrum of factors that are intertwined with health, fitness, and wellness.  In essence, a  holistic approach to health and wellness involves first recognizing the connection between physical, mental, and emotional well-being. You must also leverage technology to facilitate comprehensive wellness to enable individuals to be active participants in their own wellness journeys.

Matthew is an entrepreneur, co-founder of Escape Fitness, and host of the popular Escape Your Limits podcast. Escape Fitness is a global leader in functional fitness and constantly challenges boundaries to make the impossible – possible. Escape Fitness has been at the forefront of functional fitness innovation, product design, and rethinking modernized gym layouts to boost engagement and enhance the member experience. 

Tune in to hear Matthew share his insights about how to manage client wellness expectations to achieve a more integrated fitness and wellness experience to increase satisfaction and business success.

How to Exceed Client Wellness Expectations

Technology, Fitness And Wellness Integration

The growing significance of technology integration within the realm of health, wellness, and  fitness suggests that technology has evolved far beyond being a mere supplement to fitness routines. It’s become an integral part of the holistic approach to well-being. Instead of solely serving as a delivery mechanism for workouts, technology now encompasses a wider range of content, including sleep stories, meditation sessions, and inspirational content. This shift has transformed wellness platforms into more than just fitness tools; they have become hubs for holistic well-being, addressing not only physical health but also mental and emotional aspects.

“Approximately 40% of the content views on the Wexer platform now include wellness content.”

~ Paul Bowman, Wexer CEO ~

Paul emphasizes the pivotal role of technology in supporting mental and emotional wellness as users seek inspiration, relaxation, and mindfulness alongside fitness content. As technology platforms increasingly cater to these diverse wellness needs, they become more akin to entertainment and inspiration platforms than traditional fitness centers. This shift in focus reflects the industry’s recognition of the interconnectedness of various aspects of wellness and the importance of addressing them comprehensively.

Prioritization Of Wellness Content

Traditionally, fitness was centered around physical exercise and nutrition, but there’s a growing recognition that prioritizing well-being encompasses far more than just fitness. This shift towards wellness content signifies a broader understanding of well-being, acknowledging the interconnectedness of physical health, mental clarity, and emotional stability. Wellness is no longer confined to just exercise routines, but extends to elements like meditation, relaxation, and mental fitness.

As wellness platforms evolve to cater to these diverse needs, they transform into multifaceted hubs that offer not only physical fitness guidance but also holistic support for users looking to enhance their overall quality of life. Ultimately, this shift signifies the industry’s commitment to promoting comprehensive well-being by addressing various aspects of health, including the often-overlooked mental and emotional facets.

Support Customers Beyond Fitness Facilities

Supporting customers beyond physical workouts recognizes that health and fitness are not limited to the time spent in a gym or during exercise sessions. It suggests that fitness facilities should adopt a more holistic approach, acknowledging that their responsibility extends beyond the physical activity their customers engage in. This shift in perspective signifies a growing awareness that health and wellness encompass a wide spectrum of factors, including mental well-being, nutrition, recovery, and even lifestyle choices.

To succeed in this evolving landscape, fitness clubs and facilities must position themselves as not just providers of exercise equipment and training but as partners in their customers’ overall well-being journeys. This entails offering resources, guidance, and support for various aspects of health, such as recovery strategies, nutrition plans, and mental wellness programs. By taking a more comprehensive approach, these businesses can establish themselves as trusted sources of guidance and support, fostering long-lasting relationships with their clientele.

“In life – fitness, health and wellness aren’t just an event you do two or three times a week. It involves so many more things.”

~ Matthew Januszek, Escape Fitness Co-founder ~

Promote Sleep and Recovery

Sleep is a fundamental component of the body’s natural healing and restoration processes. It allows the mind and body to recuperate, repair, and rejuvenate, playing a pivotal role in physical and mental well-being. Without sufficient and restorative sleep, individuals may experience a host of adverse effects, including increased stress, decreased cognitive function, and heightened vulnerability to health issues. Recognizing the importance of sleep and recovery in any holistic approach to wellness is essential for promoting better health outcomes.

Integrating strategies like relaxation, stretching, and mindfulness into wellness and fitness routines complements physical fitness and aids in stress reduction, enhances flexibility, and supports mental clarity. It allows individuals to manage stress, prevent burnout, and maintain a sustainable, long-term commitment to their health goals when prioritizing fitness. The role of sleep and recovery in a holistic approach to wellness cannot be overstated, as they are the foundation for physical and mental resilience.

Promote Flexibility And Awareness Over Habits and Rituals

Tracking progress, whether in fitness or business, is a vital tool for understanding patterns, setting goals, and making informed decisions. Through data and metrics, individuals can gain valuable insights into their performance and areas that require improvement. Self-awareness, on the other hand, involves introspection and a deep understanding of one’s strengths, weaknesses, and personal preferences. It enables individuals to align their actions and choices with their authentic selves, fostering a sense of purpose and direction.

While habits and rituals can provide structure and discipline, over-reliance on them can limit personal growth when prioritizing fitness. The rigidity of routines can stifle creativity and prevent individuals from adapting to changing circumstances effectively. By encouraging flexibility and being present in the moment, entrepreneurs and individuals can better navigate the uncertainties of business and life. The integration of tracking and self-awareness into daily routines can help strike a balance between structure and adaptability, promoting personal and professional development without being constrained by rigid habits and rituals.

Use Authentic Storytelling

Authentic storytelling goes beyond marketing narratives and glossy advertisements; it delves into real-life experiences and journeys of individuals within the industry. By sharing these stories, the fitness industry can humanize itself and connect with its audience on a deeper level. When people hear about the struggles, triumphs, and transformations of others, it can inspire and motivate them to embark on their own fitness journeys. Authentic storytelling breaks down the barriers and stigma that often surround fitness, making it more accessible and relatable to a broader audience.

Moreover, authentic storytelling goes beyond simply presenting success stories or portraying an idealized version of health and fitness. It acknowledges that setbacks and obstacles are part of any journey toward well-being. By sharing these experiences openly and honestly, individuals and organizations can build trust and credibility.  Through these stories, individuals can find role models and sources of motivation that resonate with their own experiences. By prioritizing authentic storytelling, the fitness industry can create a more inclusive and supportive environment where people from all walks of life feel encouraged to prioritize their health and well-being.

Exceed Client Wellness Expectations For Increased Satisfaction

The need for a holistic wellness approach to manage client wellness expectations goes beyond fitness workouts and should include elements like mental well-being, nutrition, sleep, and recovery. Holistic wellness is creating a dynamic fitness landscape driving long-term growth of wellness focused personalized fitness experiences. Moreover, the integration of technology as a powerful tool in supporting individuals on their wellness journey. The shift towards wellness content supports the evolution of the diverse needs and preferences of fitness clientele.

For client success, individuals must ultimately drive their own transformation, but the responsibility for fitness businesses is to provide the wellness content clients demand along with guidance and support. The multifaceted nature of the fitness and wellness industry highlights the importance of adaptability, authenticity, and a comprehensive approach to health and prioritizing fitness.

Find out how Wexer’s unparalleled data, technology and wellness content library can help you exceed client wellness expectations and create more client success stories for you fitness business! Email Us: info@wexer.com

More Information:

Escape Fitness

Matthew Januszek Escape on LinkedIn

Wexer Podcast Episode 27

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McKinsey & Company is a global management consulting firm. Eric specializes in the global fitness and health industry. He shares his expert perspective on the current state and future trajectory of the fitness industry. He delves into the critical aspects like the opportunities emerging fitness business models will provide, how fitness business models will need to include digital transformation to expand into emerging markets, the potential impact of weight loss pills, and how the fitness industry has changed after the COVID-19 pandemic.

The Current State of the Fitness Industry

Before delving into emerging fitness business models, it’s essential to understand the current state of the fitness industry. Eric Falardeau provides a macro-view, highlighting a significant issue in the industry. He points out that many fitness models today cost between 10-30 euros or dollars, which, in his opinion, leaves a considerable amount of money on the table. This observation underscores the need for innovation and the exploration of new business models that can extract more value from each customer relationship.

“At a macro-view, I think the sector is leaving a lot of money on the table by having such a high share of humans move through models that cost between 10-30 euros/dollars today.”

~ Eric Falardeau, Partner, McKinsey & Company ~

Fitness Business Model Opportunities

In an era of emerging markets and rapid digital innovation, the fitness and health industry has not remained immune to the winds of transformation. As technology advances and new markets emerge, fitness businesses are presented with both challenges and opportunities. To navigate this shifting landscape effectively, it’s crucial to understand the emerging fitness business models that can maximize growth and profit.

Being aware of emerging opportunities to provide new innovative fitness business models will play a pivotal role in a a fitness business ability to thrive and adapt to changing consumer needs. Critically assessing whether there are unmet needs within the industry and whether a business has found a viable model that sets it apart from competitors is crucial for making informed decisions about where and how to allocate resources.

Consumers are spending more on health, fitness, and wellness than they ever have before. Future of wellness in 2030 shows a $1.5 trillion market globally—and it’s growing at a clip of 5 to 10 percent each year. McKinsey research shows that consumers are most interested in six wellness categories: health, fitness, nutrition, appearance, sleep, and mindfulness.

Eric shared consumers are clearly looking at health and wellness as one of the most important things in their life now. Therefore, the industry needs to realize the possibility of people paying 5, 10, 20, 30 dollars/euros more for something that is helping them move or live as healthy as possible.

The Role of Information and Technology

Eric emphasizes the transformative potential of information and technology in the fitness industry. He believes that this sector is uniquely positioned to benefit from these advancements, as they can have a substantial impact on overall value creation and member solutions. In an era where wearable fitness tech, data analytics, and personalized fitness apps are becoming increasingly prevalent, businesses that harness the power of information and technology stand to thrive.

“This is one of the sectors for which information and technology can have the most impact on overall value creation and overall member solutions.”

~ Eric Falardeau, Partner, McKinsey & Company ~

Embracing New Business Models

One of the key takeaways from the interview is the importance of embracing new business models. Eric Falardeau urges the fitness sector to explore innovative ways of creating more value for customers. He points out that the industry should not be limited by traditional pricing models and that it’s entirely reasonable for individuals to invest more in their health and fitness. This sentiment challenges the notion that the mid-tier pricing model is no longer viable in today’s market.

The fitness and health industry is undergoing a paradigm shift, and one of the most significant shifts involves transitioning from a “push” model to a “pull” model. This means that instead of merely pushing out existing solutions and services, businesses in the industry need to adopt a more customer-centric approach. They must empathize with the end user and focus on understanding their specific needs and preferences. This shift is vital for staying relevant and effective in a rapidly evolving market.

Another crucial paradigm shift revolves around reevaluating and strengthening business models. With increasing competition, fitness companies must stress-test their models to ensure they can withstand tougher market conditions. The shift here is from complacency to a proactive and competitive mindset, where businesses continuously innovate and adapt their models to maintain their position as leaders.

In essence, business model considerations encompass the ability to navigate the complex terrain of digital transformation while ensuring that the chosen approach aligns with the unique needs and expectations of the target audience.

The Importance of Digital Transformation

To thrive in the modern fitness landscape, businesses must adapt to the era of digital transformation. Eric emphasizes the need for fitness business models to incorporate digital elements to expand into emerging markets effectively. This shift involves not only offering digital fitness content but also leveraging technology for customer engagement, data collection, and personalization.

It’s evident that digital transformation is no longer an option, but it’s essential to have a clear digital strategy.

AI-powered marketing tools enable fitness businesses to understand their customers better than ever before. By analyzing user data, preferences, and behavior, AI can help tailor marketing campaigns to individual needs, increasing the likelihood of customer engagement. This personalization is crucial in a competitive market where customer acquisition costs are a significant concern.

Moreover, AI has the potential to enhance customer engagement itself. For example, personalized fitness plans and workout recommendations based on user data can keep members motivated and engaged in their fitness journey. Chatbots and virtual trainers powered by AI can provide instant assistance and guidance, creating a more immersive and responsive fitness experience.

Digital transformation extends beyond marketing and engagement. It involves leveraging data and technology to improve operational efficiency and deliver better services. This includes streamlining processes, optimizing resource allocation, and enhancing the overall customer experience. By embracing digital transformation and AI, fitness operators can stay competitive, evolve their business models, and ultimately provide greater value to their customers.

Emerging Markets: China and India

One of the most exciting aspects of the fitness and health industry’s evolution is the emergence of new markets, particularly in countries like China and India. These populous nations are witnessing a surge in fitness and health consciousness, presenting a goldmine of opportunities for fitness businesses. As per industry reports, the fitness industry in China is projected to reach a staggering $22.8 billion by 2025. McKenzie research has shown the Chinese have an increase in spending, particularly in categories that are focused on health and lifestyle.

In traditional fitness, with a substantial portion of the population yet to be tapped, the scope for growth is immense. However, to seize these opportunities, fitness business models must adapt to the unique characteristics of these markets. This adaptation involves understanding cultural nuances, tailoring fitness offerings, and, of course, embracing digital transformation to reach a broader audience.

Digital and Virtual Fitness Increase Post-COVID

The fitness industry, like many others, underwent a significant transformation in the wake of the COVID-19 pandemic. Lockdowns and social distancing measures prompted a surge in demand for digital fitness solutions, as people sought ways to stay active and healthy from the safety of their homes. This shift accelerated the adoption of online fitness classes, virtual personal training, and connected fitness equipment.

While the pandemic posed immense challenges, it also highlighted the resilience and adaptability of the fitness industry. Businesses that quickly pivoted to offer digital solutions not only survived but thrived during these challenging times. This resulted in a “Leaders Take Most” principle, where the leaders who were quick to adapt, innovate, and maintain their brand presence not only retained their existing members but also attracted new ones. This dynamic has allowed them to capture a larger share of the market, leaving smaller players struggling to keep up.

As the world emerges from the pandemic, the lessons learned from this period are invaluable. Fitness business models that continue to offer digital options are likely to maintain a competitive edge in the post-COVID-19 era.

The Importance of Purpose and Passion

Eric emphasizes the significance of purpose and passion in the fitness industry. He believes that businesses driven by a genuine desire to improve people’s lives are better poised for success. When fitness professionals and entrepreneurs are passionate about their work, they are more likely to innovate, adapt, and create solutions that resonate with customers.

In conclusion, the fitness and health industry is undergoing a profound transformation, driven by emerging markets and digital transformation. Fitness business models that can adapt to these changes, harness the power of information and technology, and offer value to customers are poised for growth and profit. The future of the fitness industry is not only about physical health but also about embracing the digital age, catering to emerging markets, and fostering a sense of purpose and passion for improving lives. As Eric Falardeau suggests, this industry has abundant opportunities for those willing to innovate and create more value from each customer relationship. It’s time for fitness businesses to unlock their growth potential in this dynamic landscape.

The Eric’s insights serve as a valuable resource for industry professionals seeking to navigate the fitness and health sector’s ever-changing landscape. The fitness industry needs to continue to evolve and bring more meaningful value to customers by embracing innovation and technology.

Find out how Wexer’s unparalleled data, technology and extensive library of wellness and fitness content can help you leverage your date to benefit of your business in 2023

More Info:

Contact: info@wexer.com

Paul Bowman, CEO of Wexer

Eric Falardeau, Partner at McKinsey & Company

McKinsey & Company

Podcast 25

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In today’s fast-paced world, the pursuit of wellness has become a top priority for individuals of all ages. Whether it’s physical health, mental well-being, or overall quality of life, people are actively seeking ways to enhance their wellness journey. 

In this comprehensive wellness trend presentation, we will explore how you can create a digital fitness content strategy to stay relevant and thrive in the evolving wellness landscape. We can show you how to leveraging generational wellness with this comprehensive digital fitness content strategy.

Defining the Generations

To effectively target your audience, it’s essential to understand the generational differences that shape their wellness preferences. Here’s a snapshot of the four major generations and their characteristics.

• Baby Boomers (Born: 1946-1964)
  • Optimistic
  • Competitive
  • Team-oriented
• Generation X (Born: 1965-1980)
  • Flexible
  • Informal
  • Independent
• Millennials (Born: 1981-2000)
  • Open-minded
  • Competitive
  • Goal-Oriented
• Generation Z (Born: 2001-2020)
  • Global
  • Progressive
  • Entrepreneurial

Understanding these generational traits will help you tailor your fitness content and marketing strategies to resonate with each group’s unique preferences.

Fitness Participation by Generational Segment

Before diving into crafting your digital fitness content strategy, it’s vital to know the fitness participation rates for each generation. This data will guide your efforts in targeting the right audience effectively.

• Gen Z: 55.8%
• Gen X: 64.2%
• Millennials: 70%
• Baby Boomers: 64.4%

These numbers indicate that there is a substantial market for fitness and wellness across all generations. Your digital content strategy can help you tap into these markets by offering content that speaks directly to their needs and preferences.

The Pursuit of Wellness

Wellness, as a concept, encompasses the holistic pursuit of overall health and well-being. It includes active engagement in practices that promote physical, mental, emotional, and social well-being, ultimately leading to a better quality of life. As a fitness business, you play a crucial role in facilitating this journey by providing the right resources and guidance.

Wellness Content Preferences by Generations

Each generation has its unique interests when it comes to consuming wellness content. Understanding these preferences can help you curate content that resonates with your target audience:

• Yoga and Meditation Classes
• Mindfulness and Breathing Sessions
• Virtual Group Classes
• Sleep Trackers
• Nutrition Consultation and Recipes
• Biometric Data Monitors

By offering a diverse range of content that caters to these preferences, you can keep your audience engaged and motivated in their wellness journey.

The Market Opportunity for Health and Wellness

The health and wellness market is experiencing significant growth, with research indicating an annual increase of 5-10%. This growth is driven by the increasing adoption of digital technology, smart devices, apps, and health trackers across all generations. The technology use gap between generations is narrowing, making it crucial for fitness businesses to embrace digital trends to remain competitive.

Key Considerations for a Digital Fitness Content Strategy

As a fitness business owner looking to leverage the generational wellness trend, here are key considerations to guide your digital fitness content strategy.

• Understand Digital Fitness: Amp Up Your Digital Offering
  • Invest in high-quality digital fitness content, including on-demand workouts, live streaming classes, and virtual personal training sessions.
  • Ensure a seamless and user-friendly digital experience for your members through a dedicated app or website.
• Choose a Content Partner: Pursue Data Partnerships
  • Collaborate with data partners to gather insights into your members’ preferences and progress. This data can inform your content creation and marketing strategies.
• Develop a Digital Strategy: Update Your Value Proposition
  • Revisit and update your business’s value proposition to align with the digital wellness landscape. Emphasize the convenience and accessibility of your digital offerings.
• Establish Your Digital Goals: Make Your Digital Experience Exciting
  • Set clear goals for your digital fitness content strategy, such as increasing member engagement, retention, and revenue.
  • Keep your digital offerings exciting by regularly introducing new content, challenges, and virtual events.
• Create a Digital Content Plan: Consider the “Whole Person”
  • Recognize that wellness is a multifaceted journey that includes physical fitness, mental well-being, nutrition, and social connection.
  • Develop content that caters to the “whole person” by offering a holistic wellness experience.

The generational shift towards wellness and the growing digital trends present a significant opportunity for fitness businesses. By understanding your target generations, adapting to digital advancements, and crafting a compelling digital fitness content strategy, you can position your fitness business for success in the evolving wellness market. Embrace the digital era, and empower your members to achieve their wellness goals with your innovative and personalized fitness content.

Keep your business relevantwith a digital content strategy! To find out how we can help you with your digital strategy, email me at: robert.louw@wexer.com.

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The hospitality industry is undergoing a transformation fueled by evolving consumer preferences and technological advancements. As the landscape shifts, the need for innovative strategies to provide exceptional guest experiences becomes more crucial. Among the numerous trends reshaping the industry, the fusion of fitness, wellness, and spa services are merging with technology as a driving force. 

In this blog post, we’ll explore how global wellness trends are impacting fitness and the future of the hospitality industry, with a focus on live and in-room virtual experiences, on-demand services, and mobile app offerings that guests are increasingly demanding.

As people increasingly prioritize their well-being, hotels and resorts are reimagining their offerings to meet the evolving needs of guests. Emlyn Brown, the Global Senior Vice President of Well-Being at Accor, a world-leading hospitality group, sheds light on the macro wellness trends that are reshaping hospitality guest experiences. He was interviewed recently after the Fit Summit in this Philstar Global article Why Hotels and Resorts Should Invest in Wellness.

The Wellness Revolution

The COVID-19 pandemic forced people to reevaluate their lifestyles, sparking a wellness revolution. Emlyn Brown acknowledges this shift, stating, “COVID-19 further accelerated the global thirst for healthy living and wellness.” Travelers now seek experiences that not only provide relaxation and escapism but also contribute to their overall well-being.

Embracing Wellness as the New Standard

Wellness is no longer an optional amenity in the hospitality industry; it’s the standard that today’s guests expect. Brown highlights that four out of five guests are taking daily steps to improve their health and well-being. These steps encompass various aspects, including diet and nutrition, physical activity, and stress management. As Brown puts it, “Being healthy is a daily ambition.”

Moreover, investing in wellness pays off for hotels and resorts. Wellness-oriented guests spend 56 percent more than leisure guests, and properties that offer wellness activities tend to leave guests more delighted.

““Wellness seekers spend 56% more than leisure guests. Data also shows that when wellness activities are involved, more delighted customers leave the property.”

~ Emlyn Brown, Global Senior Vice President – Well-Being at ACCOR ~

Meet the Next-Generation Wellness Customer: “Henry”

To cater to the evolving wellness-focused clientele, Brown introduces the concept of “Henry” – High Earner Not Reach Yet. These individuals are city dwellers, well-traveled, health-conscious, educated, and curious about wellness. What sets them apart from traditional guests is their pursuit of tangible results in health and wellness, a focus on self-improvement, and a desire to recharge and prevent burnout. “Henry” values sustainability, eats healthy, seeks inspiration from social media, appreciates both solo “me time” and community “we time,” and prefers a more casual environment over classic luxury experiences.

Brown shared how Accor is also focused on helping guests eat like athletes, recognizing that wellness and biohacking are not limited to Gen Z. High-spending, high-net-worth individuals from Gen X are also seeking ways to improve their well-being, and Accor is eager to provide these experiences within its club offerings.

Macro Wellness Trends Redefining Hospitality

Macro trends refer to major shifts in consumer behavior that will direct the business landscape in the long term. They have a cross-industry impact and evolve over time.

1. Personalized Fitness and Wellness Experiences

In the era of personalization, guests expect more than a generic stay; they desire tailored experiences that cater to their unique needs. Hotels and restaurants are leveraging the power of data analytics and artificial intelligence to gather insights about their guests. With access to data, diagnostics, and health trackers, hyper-personalization is achievable. Guests expect tailored wellness experiences based on their health data. By understanding preferences, nutrition requirements, and fitness goals, establishments can curate personalized fitness and wellness offerings. Whether it’s a customized workout routine or a personalized in-room meditation session, these experiences leave a lasting impression and foster guest loyalty.

2. Hyper-Local Fitness and Wellness Experiences

The rise of hyper-local experiences reflects a shift in guest preferences towards authenticity and cultural immersion. Establishments are collaborating with local vendors, offering regionally inspired fitness classes, and providing wellness activities that connect guests with the destination’s unique attributes. 

Aside from physical fitness, the lines are blurring between wellness, spa, and fitness services. Wellness tourists want services such as stress reduction, relaxation, and spiritual activities to be a vital part of their travel experience. They may also seek treatments through traditional and alternative medicine either at or nearby the hotel. This trend not only enhances the guest experience, but also contributes to the local economy and community. 

3. Technology Integration for Fitness and Wellness

The integration of technology into the guest experience is undeniable. From streamlined online bookings to virtual concierges, technology is transforming how guests interact with hospitality services. Fitness and wellness offerings are no exception. Hotels are implementing virtual fitness classes accessible from in-room devices or personal devices, while mobile apps provide guests with on-demand fitness and wellness content. However, while technology adds convenience, maintaining a human touch is essential to preserving the warmth of hospitality.

4. Health and Wellness as a Priority

The growing emphasis on health and wellness is reshaping how guests choose their accommodations. Fitness facilities, in-room virtual fitness classes, and mobile fitness apps are no longer mere amenities; they’re expectations. Health wearables and apps for personal fitness tracking enable guests to maintain their routines while traveling. 

Moreover, mental health is taking center stage with guests seeking ways to reduce stress and support mental well-being. Hotels are offering virtual and on-site meditation sessions, therapy services, outdoor experiences, and tools to disconnect from digital distractions.

Flexibility is a hallmark of modern hospitality. Travellers seek adaptable spaces that cater to their diverse needs. Hotels are responding by creating multifunctional areas that serve as fitness studios in the morning, co-working spaces during the day, and event venues in the evening. Such versatile spaces accommodate guests’ evolving requirements and enhance their overall experience.

6. Collaborative Social Spaces For Recreational Wellness

The modern traveler craves connection and community, even within their accommodations. Recreational wellness hotels offer vacationers the chance to meaningfully unwind with a variety of relaxing physical, mental, and spiritual activities. Collaborative spaces for fitness and wellness areas foster social interactions between guests and locals alike. These spaces provide a platform for guests to network, share experiences, and forge meaningful connections, contributing to an enriching stay.

7. Culinary Fitness and Wellness Experiences

Culinary tourism is gaining momentum, with wellness retreats becoming a pivotal aspect of the travel experience. Culinary experiences are a core part of health and wellness. Some wellness retreats offer fitness activities, spa treatments, culinary experiences, and clean-living detoxification programs. Hotels and the on-property restaurants are capitalizing on this trend by offering unique fitness, nutrition, and wellness experiences that showcase local food and activities.

8. Sustainable Eco-Friendly Wellness Initiatives

Environmental sustainability, leading hotels to adopt eco-friendly practices. Eco-friendly fitness and wellness practices include new ways to reduce energy and water usage and focus on using products safe for human and planet health. Marketing your brand as a good environmental steward can elevate and differentiate you from your competitors. 

Further, green practices not only minimize your costs, but attract an emerging demographic of Millennial and Generation Z consumers who are willing to pay an extra 11 to 20% for a product or service that aligns with the values and issues they care about. Using eco-friendly gym supplies and equipment, reducing water consumption, using natural and eco-friendly products, providing filtered water, and installing more efficient lighting and temperature control lets guests appreciate the alignment with their values and are more likely to choose businesses that demonstrate environmental responsibility.

Hospitality Industry Evolution

As the hospitality industry continues to evolve, fitness and wellness are becoming pivotal elements in shaping the guest experience. From personalized offerings and eco-conscious practices to technology integration and collaborative spaces, establishments are redefining what it means to provide exceptional service. By aligning with the trends outlined above, businesses can position themselves at the forefront of the industry’s transformation, ensuring that they meet the evolving demands of health-conscious and experience-driven travelers.

See how creating a Wellness Offering For Your Hotel Brand Is Easy with Wexer.

If you want to learn more about how Wexer can support your hospitality digital wellness content strategy, get in touch and get a demo with our team at info@wexer.com.

More Information

Emlyn Brown, the Global Senior Vice President of Well-Being at Accor-Linked In Post

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The MELT Method® is a breakthrough self-care practice that restores the supportiveness of the body’s connective tissue system called fascia to eliminate chronic pain, improve performance, and decrease the accumulated stress caused by repetitive postures and movements of everyday living. 

By addressing the crucial elements of supple, hydrated fascia and a balanced nervous system, MELT Method offers simple yet effective self-care treatments that deliver immediate and lasting results, including increased mobility, stability, and balance, as well as reducing aches and pain, joint stiffness, and the negative effects we associate with ageing.

“The addition of the MELT Method to our content library aligns perfectly with our mission, as it emphasises the importance of recovery and self-care as integral components of overall health and wellbeing.”

~ Morten Andersen, Head of Content at Wexer ~

Wexer, known for its commitment to providing fitness facilities and users with high-quality content and digital solutions, is proud to add the MELT Method to its extensive library of expert-led workouts. By leveraging the MELT Method’s expertise, Wexer aims to empower businesses to engage, retain, and motivate their members more effectively.

Andersen shared, “Our goal at Wexer is to support members and, in turn, business by providing content that improves health outcomes. We do this via our expert-led content, providing our clients with the data insights and resources they need to help improve their members’ experience.” 

“Collaborating with Wexer means we can reach more people, make a positive impact in their results, and support them on their health journey. Whether you exercise to lean down, tone up, prepare or recover from sports and athletics, the MELT Method compliments any active lifestyle offering pain prevention and relief.”

~ Sue Hitzmann – Founder & Chief Creative Officer of MELT & Owner of Longevity Fitness, Inc. ~

Hitzmann continued, “Repetitive stress injuries and joint pain are common in athletics and fitness. Our mission is to help people live a more resilient, active, healthy life by adding the missing link of neurofascial therapy to their general fitness routine. Learning how to care for fascia by implementing the mindset of a hands-on therapist is what we call becoming a Hands-Off Bodyworker. MELT strategies are easy to implement and make lasting results.” 

MELT Method joins Wexer to help continue to expand its repertoire of wellness solutions, enabling gyms, hotels and users worldwide to access a comprehensive content library. This partnership marks a significant step toward transforming the way users approach health and wellbeing, placing recovery at the forefront of their journey towards a pain-free and vibrant life.

Check out the extensive Wexer digital content library now. For more information, get in touch at info@wexer.com.

More Information

Wexer Press Contact: Clarie Evans by emailing claire.evans@wexer.com

About MELT Method:

The MELT Method® (MELT®) is a revolutionary self-care system designed to help you improve performance, and eliminate the mental and physical stress that accumulates from daily living. MELT Method also provides significant relief for those already experiencing persistent pain and dysfunction.

Using soft rollers and balls, MELT blends mindful meditation and breathwork techniques to help boost the body’s natural healing mechanisms with self-myofascial restorative techniques that simulate hands-on therapeutic treatments.

This preventative, proactive approach known as Hands-Off Bodywork® is a simple, daily self-care practice anyone, at any age or activity level, can use to effectively improve their sense of wellbeing and live a more active, healthy, pain-free life.

About Sue Hitzmann

Sue Hitzmann, MS, CST, NMT, is a manual therapist, exercise physiologist, and founding member of the Fascia Research Society. She is an accredited industry leader and internationally recognized educator in the fitness and therapeutic industries. What started as homework for her private clients has become an international brand and educational training program. Sue has spent decades assimilating groundbreaking science and research into a one-of-a-kind self-treatment method to empower people to become their own Hands-Off Bodyworker®.

“The addition of the MELT Method to our content library aligns perfectly with our mission, as it emphasises the importance of recovery and self-care as integral components of overall health and wellbeing.” ~ Morten Andersen, Head of Content at Wexer ~

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To ensure students thrive academically and personally, universities must prioritize the promotion of students’ emotional and physical wellness. 

Thankfully, there are several ways in which you can help promote student wellness at your universities, setting them up for greater success. Many incredible individuals, such as those at the student unions, are already doing a lot to assist students by offering support, safe spaces for discussions, and advice. They even provide access to gyms for physical recreation, which is a fantastic way to boost wellness. But what about the students who find even getting started with exercise overwhelming? How can we support them?

What Is Student Wellness

Wellness is a term we hear a lot these days, especially in the fitness industry. We hear things like, “How can we improve the wellness journey of our members?” or “How can we enhance the member wellness experience?” But do we truly grasp what wellness really means?

According to the Oxford dictionary, wellness is “the state of being in good health, especially as an actively pursued goal.” But what exactly does “good health” entail? Well, it encompasses physical, mental, emotional, and social well-being. And when we talk about student wellbeing, it certainly encompasses these aspects.

Wellness has several dimensions, including emotional well-being (coping effectively with life and creating satisfying relationships) and physical well-being (recognizing the need for physical activity, healthy foods, and sleep).

In this article, we will explore various activities and programs that can empower students to cope effectively with life’s demands, build satisfying relationships, recognize the importance of physical activity, make healthy dietary choices, and prioritize adequate sleep.

Cultivating Emotional Well-being 

Emotional well-being is crucial for students to cope with the pressures and demands of university life. Universities can implement the following activities and programs to support students in this aspect. 

1. Counseling and Mental Health Services: Establishing comprehensive counseling services provides students with access to professional guidance, therapy, and resources to manage stress, anxiety, and other mental health concerns effectively.

2. Peer Support Programs: Encouraging peer-to-peer support programs, such as mentorship initiatives and support groups, allows students to connect with and receive support from their peers who may have faced similar challenges.

3. Mindfulness and Meditation: Offering mindfulness and meditation content through virtual and a digital mobile app can help students develop skills to manage stress, enhance self-awareness, and improve concentration.

4. Wellness Workshops and Seminars: Conducting workshops and seminars on topics like stress management, resilience, time management, and emotional intelligence equip students with practical tools for navigating university life successfully.

Nurturing Physical Well-being 

Physical well-being is closely linked to overall wellness. To support students in prioritizing their physical health, universities can implement activities and programs.

1. Fitness Offerings: In addition to providing well-equipped fitness centers, sports facilities, and recreational activities, it is important to offer fitness options anytime and anywhere students want to practice fitness. The availability of a wide variety of fitness alternatives encourages students to engage in regular physical exercise, improving cardiovascular health, reducing stress, and boosting mood. Make sure you include virtual fitness options, mobile apps, and other digital options in your fitness mix.

2. Healthy Eating Initiatives: Offering nutritious food options in campus dining facilities, educating students about balanced diets, and promoting healthy eating habits can positively affect their physical health and overall well-being.

3. Sleep Awareness: Raising awareness of the importance of adequate sleep through workshops, campaigns, and educational materials helps students understand the benefits of good sleep hygiene and develop healthy sleep patterns. Comprehensive sleep and meditation options should be available to students 24/7 via virtual content or a mobile app.

4. Wellness Challenges and Competitions: Organizing wellness challenges can encourage students to prioritize physical health while fostering a sense of fun, camaraderie, and healthy competition.

Fostering Satisfying Relationships 

Building and maintaining healthy relationships is essential for students’ emotional well-being. Universities can promote satisfying relationships through social clubs, extracurricular activities, physical fitness programs, community engagement, and inclusion programs.

This will provide opportunities for them to connect with like-minded peers, fostering a sense of belonging and support. They help students develop empathy, social skills, and meaningful connections with others. Inclusion programs create a welcoming and inclusive campus environment for students from various backgrounds, helping to foster a sense of belonging.

How Wexer Helps Promote Student Wellness

Wexer makes it easy to provide physical fitness, mindfulness, and meditation sessions accessible 24/7. Students can access the extensive collection of Wexer fitness and wellness content anytime and anywhere. The Wexer WebPlayer is a white-labeled, web-based product that allows your members to stream exercise classes and content to any internet-enabled device, 24/. It allows students to access content in the comfort of their own rooms or in a safe space on campus. You can create designated areas where students can virtually engage in fitness and wellness practices. This way students can be around others who may share similar feelings, while helping to foster personal connections.

Offering a wide range of student wellness activities, from high-intensity sports to yoga, pilates, or even simple breathing classes, can allow students to regroup and equip them with valuable tools for their emotional and physical wellness journey.

Universities can also access and gather data on the content being streamed. Then they can tailor class collections and live streams to cater to the specific demands of the students. Moreover, you can even upload content to promote the wellness programs offered at your university, creating a sense of community. 

Supporting student wellness is vital to their overall success. By providing accessible mindfulness and exercise options, such as through digital platforms like Wexer, you can empower your students and help them navigate their wellness journeys more effectively. 

Together, we can create a thriving community that prioritises student wellbeing. With the Wexer WebPlayer you can own your own on-demand content allowing students to stream wellness classes and content to any internet-enabled device, 24/7.

If you would like to find out more about how we can help you, click the link below to contact Laura or reach out to her on LinkedIn. 

laura.philips@wexer.com

The post Guide To Student Wellness: Healthy Mind and Body Strategies appeared first on Wexer.

As a result of this partnership, HUSK users will have access to Wexer’s extensive library of on-demand fitness classes, including yoga, strength training, and cardio. The content will be available through an API and hosted on HUSK’s own digital platforms, making it easy for users to access the workouts from the comfort of their own homes.

The Wexer and HUSK partner relationship is significant because it means that more people will have access to high-quality fitness and wellness content. With the ongoing demand for quality wellness content, many people are working out outside of the gym. By providing access to on-demand content, HUSK and Wexer are helping to bridge that gap and make fitness and wellness more accessible to everyone.

“Wexer is really excited about this partnership,” says Head of APAC, Sam Aldred who brokered the partnership, “we have huge areas in common with a shared understanding around the importance of digital tools to scale and deliver benefits to users, but more importantly, we have a shared vision to empower healthier living.”  

The partnership highlights the growing importance of access to digital on-demand services.

“We are excited about the Wexer and Husk partnership because it will enable us to expand our digital fitness and wellbeing offerings to our customer base.”

Erin Markowski, Husk Chief Operating Officer

Aldred concluded, “Fitness doesn’t end with a visit to the gym. Our goal is to support our partners to drive benefits to individuals holistically.”

Check out our extensive digital content library! For more information, get in touch at info@wexer.com.

About HUSK

Husk partners with organizations to make healthy easier by designing sustainable wellness programs that connect people to their benefits. When you have a supportive framework for wellness surrounding your everyday life, you can grow into the best version of yourself. The wellness programs include nutrition, mental health, rewards, movement, and a wellness marketplace.

The post Wexer and HUSK Partner to Deliver Wellness Content to 10M+ Users appeared first on Wexer.

The rise of digital fitness platforms and wearable digital technology has enabled fitness providers to offer an extensive selection of virtual fitness options. This has vastly increased access to fitness and wellness services for consumers, allowing them to get in shape any time they please from anywhere. Consumers are looking for convenient and customizable fitness solutions that fit into their busy schedules and lifestyle.

The virtual fitness market is experiencing robust growth, driven by factors such as increasing adoption of digital platforms, rising health consciousness, and the convenience offered by virtual fitness solutions with more access to customized fitness offerings. The COVID-19 pandemic further accelerated the growth of the virtual fitness market as people were forced to stay at home and look for online and at-home fitness programs to stay fit. 

Virtual Fitness Market Growth Drivers

The Market.Us research report identifies several factors that contribute to the expansion of the virtual fitness market:

• Technological Advancements: The integration of innovative technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) has enhanced the virtual fitness experience, attracting a wider audience and driving market growth.
• Convenience and Accessibility: Virtual fitness platforms offer anytime, anywhere access to workouts, eliminating the constraints of time and location. Convenience appeals to individuals seeking flexibility in their fitness routines, resulting in increased market adoption.
• Personalization and Engagement: Virtual fitness solutions provide personalized workout plans, progress tracking, and interactive features that enhance user engagement and motivation. The report highlights the significance of these factors in driving market growth and customer retention.

Key Virtual Fitness Trends

• Group fitness dominates the virtual fitness market
• Gym members are the largest segment of virtual fitness users
• Streaming on-demand fitness has the largest revenue share in the virtual fitness market
• Smartphones are the most significant virtual fitness device

New Opportunities For Virtual Fitness

We expect the growth of the virtual fitness market to have a significant impact on the future of virtual live and on-demand fitness content. As the demand for virtual fitness experiences continues to rise, both live and on-demand content providers will need to adapt and innovate to meet the evolving needs of consumers. Here are some key ways in which the growth of the virtual fitness market is likely to impact the future of virtual live and on-demand fitness content.

1. Expansion of Content Libraries

The increasing popularity of virtual fitness platforms will drive the expansion of content libraries for both live and on-demand fitness content. Fitness content providers will need to continually create and curate a wide range of workouts to cater to diverse preferences and fitness goals. This expansion will lead to a more extensive selection of workouts and training programs available to users, offering greater variety and customization.

2. Enhanced Production Quality

With the growing competition in the virtual fitness market, content providers will invest in improving the production quality of their virtual live and on-demand fitness content. This includes investing in high-quality video production equipment, professional trainers, and immersive technologies, such as augmented reality (AR) and virtual reality (VR) to create more engaging and immersive fitness experiences. The focus on production quality will help differentiate virtual fitness platforms and attract and retain users.

3. Integration of Interactive Features

To enhance user engagement and motivation, virtual fitness content providers will integrate interactive features into their live and on-demand workouts. These features may include real-time feedback, gamification elements, social interaction, and personalized recommendations. By incorporating interactive elements, virtual fitness platforms can provide a more interactive and dynamic experience, replicating some benefits of in-person fitness classes.

4. Personalized and Adaptive Workouts

The growth of the virtual fitness market will drive the development of more sophisticated algorithms and technologies that can personalize and adapt workouts based on individual preferences, fitness levels, and goals. Virtual fitness content providers will leverage user data, such as workout history and biometric information, to deliver tailored recommendations and adaptive workouts. This personalization will enhance the effectiveness and relevance of virtual fitness content, leading to improved user satisfaction and outcomes.

5. Integration of Social and Community Features

Virtual fitness platforms will increasingly integrate social and community features to foster a sense of belonging and motivation among users. This may include live chat functionalities, virtual group workouts, leaderboards, and challenges. By creating virtual communities, users can connect with like-minded individuals, share their fitness journeys, and participate in group activities, simulating the social aspect of in-person fitness classes.

6. Expansion of Partnerships and Collaborations

The growth of the virtual fitness market will facilitate collaborations and partnerships between content providers, fitness equipment manufacturers, and other stakeholders. This integration will allow for seamless integration of virtual fitness content with connected fitness devices, wearables, and smart home systems. In addition, partnerships with influencers, fitness professionals, and brands will help create specialized and exclusive virtual fitness content, catering to niche markets and specific target audiences.

7. North America and Asia-Pacific Markets Highest Growth Opportunities

The report identified North America has the largest virtual fitness market share of 48.2% due to the higher technology adoption rate and the presence of major players in North America.  

They identified the fastest growing region for virtual fitness is Asia-Pacific countries because of their growing demand for fitness.

Virtual Fitness Market Challenges

The report also identifies some challenges faced by the virtual fitness market, such as the lack of personal interaction, connectivity and infrastructure limitations, privacy and security concerns, and increased competition within the industry. To foster trust and ensure continued growth, market players must prioritize data protection and transparency. The virtual fitness providers will need innovation to differentiate their product from competitors with continuous improvement and a unique value proposition.

In conclusion, the growth of the virtual fitness market will bring about exciting changes in the landscape of virtual live and on-demand fitness content. Content providers will focus on expanding their libraries, improving production quality, integrating interactive features, personalizing workouts, fostering communities, and forming strategic partnerships. These advancements will enhance the overall virtual fitness experience and offer users a wide range of engaging and personalized options for their fitness journeys.

The post The Surging Virtual Fitness Market: Growth and Opportunities appeared first on Wexer.

The following are three key fitness and wellness trends we recommend focusing on in 2023. Whether you are a fitness business or a business in another industry, you will benefit by offering these trends to your customers or employees. Besides the fitness industry, we also provide fitness and wellness technology solutions for corporate, hospitality, residential, and more.

Top 3 Fitness and Wellness Trends

1. The Future Is Omnichannel – Hybrid Fitness Is Here To Stay

Wexer has been developing the hybrid fitness model for over a decade. We’ve harnessed the power of technology to create a seamless bridge between digital and physical fitness experiences. Now, other global authorities such as McKinsey unveiled research in 2022 that showed an impressive growth in hybrid lifestyles. In McKinsey’s research, hybrid fitness consumers were more likely to report positive health outcomes, with 55% saying their wellness had improved from one year ago.

Health clubs are absolutely still in the mix, but fitness consumers have quickly shown a willingness to embrace diverse, hybrid workout routines that incorporate digital and at-home fitness opportunities alongside traditional facility visits.

The International Health, Racquet & Sportsclub Association (IHRSA) released a 2022 Global Report about the resilience of the fitness industry. Data shows the importance of the brick-and-mortar component of in-person attendance and the importance of digital fitness offerings inside and outside the club. The value of clubs and studios, the importance of community, the quality of in-person instruction, expansive offerings of the on-site experience, and virtual offering outside the facility are critical to consumers. As we have all learned during these past two years, the in-person experience is important, but now customers expect more inside and outside your facility.

This is being borne out by our own experience, too, with a notable growth in demand for our Virtual Wexer in-club solutions, growing digital app experiences, and mobile solutions. One is not growing at the expense of the other. Hybrid is here to stay.

Hybrid Fitness Opportunities

Here are a few opportunities for hybrid fitness where health clubs can continue to make a big impact. 

• Small Group Training: Small group training is becoming increasingly popular, as it provides a more personalised and motivating experience than traditional group classes. Health clubs can offer a variety of small group training options, such as our boot camps, strength training, and yoga classes where you can cater to different fitness levels and interests.

• High-Intensity Interval Training (HIIT): HIIT is a form of exercise that involves short bursts of high-intensity activity followed by periods of rest. We offer HIIT content to help your members improve their cardiovascular fitness and burn more calories.

• Functional Training: Functional training is a type of exercise that focuses on training the body for real-life movements and everyday activities, rather than isolating specific muscle groups. This would include classes like stretching and recovery. This type of training is becoming increasingly popular, as it helps to improve overall fitness and reduce the risk of injury.

• Mindfulness and Meditation: Mindfulness and meditation are becoming increasingly important for overall well-being, and health clubs need to incorporate these practices into their offerings. Our mindfulness and meditation classes can help to reduce stress and improve focus.

• Wearable Technology: Wearable technology is becoming increasingly popular, and health clubs are starting to integrate this technology into their offerings. Wearable devices such as fitness trackers and smartwatches can provide users with valuable data on their exercise and activity levels, helping them to set goals and track progress.

• Outdoor Training: With many people spending more time indoors because of the pandemic, our outdoor training programs are becoming increasingly popular. Health clubs can offer our bootcamps or other classes outside to include new scenery and fresh air.

• Virtual Reality (VR) Fitness: VR fitness is already making waves in the industry, and this trend will continue in 2023. VR allows users to immerse themselves in a virtual environment, providing a fun and engaging way to exercise. Health clubs can use VR in cycling, cardio, yoga and strength training classes.

If your business isn’t yet embracing digital and in-person physical fitness solutions equally, now is certainly the time to start. Adopting an omnichannel approach to fitness allows every single customer to consume your fitness and wellness products in a way that best suits them on any day, whether that is in your health club, doing outside activities, keeping fit while your travel, or taking part in classes at home.

2. Expanding Wellness Focus

If we didn’t already know it, then the same McKinsey research made it perfectly clear: for today’s consumer, the buzzword is wellness.  Now, 50% of all consumers say it’s a top everyday priority and 81% agreeing it is important. The result: wellness is now a $1.5 trillion market globally and growing by 5–10% a year. 

The Global Wellness Institute defines wellness as the active pursuit of activities, choices and lifestyles that lead to a state of holistic health. People often confuse wellness with terms such as health, wellbeing and happiness, which are more of a static state of being happy or in good health. Wellness is an active process of being aware and making physical, mental, emotional, spiritual, and social choices that lead to optimal holistic health and wellbeing.

Wexer makes it really easy for your business to create a strong wellness offering for your customers with our expanded wellness-focused content. 

New Wexer Wellness Content

• • Breathe Channel
  • Stretch and Recover Category
  • Meditation and Mindfulness Classes
  • Sleep Stories by Sweat Factor
  • Mind-Body Classes 
  • Yoga and Pilates Classes
  • Office Fit by Sweat Factor (Wellness breaks for work)

The increase in our wellness content has been phenomenal, and we’ll continue to place a strong emphasis on wellness in 2023.

3. fitness and wellness Content is still king

Whatever your business, if you’re looking to create a hybrid fitness and wellness offering in your own health club environment, content will be top of your list. Content transcends all boundaries, is replicable on any channel, and also happens to be what today’s consumer wants to support their hybrid fitness and wellness routine. Today’s consumer is now well-accustomed to working out with on-line trainers, streaming videos, and mobile apps to achieve their fitness and wellness goals.

It’s why Wexer continually updates and refreshes its already world-leading fitness and wellness content library, bringing in new partners, improving the customer user experience (UX) and incentivising existing partners to regularly provide new content. We continually broaden our ecosystem, so the options are available for health clubs to tap into our content library however you choose. In addition, the Wexer mobile and integrated solutions allow you to draw our content into your own branded digital world. We continually develop technology to support your own self-produced content, too, whether you want to stream it to your customers’ devices, apps or big screens in your venues.

In short, we make it easy for you to create a content-led customer experience, facilitating 24/7 delivery of world-class wellness.

Find out how Wexer’s unparalleled technology and content library can help you implement these lessons to the benefit of your business in 2023: info@wexer.com

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