Fitness Industry Growth and Membership Surge

The fitness industry is growing at a rate of approximately 8.7% per year, with a projected market value of $96.6 billion by 2024. In addition, the global number of health and fitness club memberships is projected to reach 230 million by 2023.

This growth signals robust growth for the fitness industry, fueled by increasing consumer interest and purchasing power. 

2024 Fitness Industry Trends

1. Booming Interest in Holistic Wellness Integration

Valued at over $1.5 trillion, the wellness industry, with its 5-10% annual growth rate, reflects a shift towards holistic well-being. The industry is pivoting towards integrating mental wellness with physical workouts, emphasizing a holistic approach. 

The itness industry should be aligning with this trend by diversifying offerings and focusing on overall health, nutrition, recovery, sleep, meditation, and other wellness programming. Nutrition-centric workouts, facilitated by intelligent apps and devices, are gaining traction. Recovery methodologies are also receiving more attention, highlighting the importance of post-exercise recovery and nutrition in fitness regimes.

Benefits of Adding Wellness Programming

2. The Hybrid Revolution: Digital Fitness and Wellness Technology 

Members demand personalized and integrated hybrid fitness and wellness solutions now. By creating accessible in-person and digital experiences, you can create opportunities for fitness and wellness anytime and anywhere.

Gyms offering hybrid fitness solutions saw a 20% annual growth rate from 2021 to 2023. In 2024, 45% of consumers will prefer hybrid models. Digital fitness will continue to grow significantly by 2027, driven by consumer interest in health-tracking devices and digital workout tools. Telefitness is also growing, making expert fitness advice more accessible.

Digital Fitness and Wellness Stats

• 57% of consumers are interested in a device to track their health & send information.
• 37% of users desire digital tools for club-based workouts
• The market for IoT-enabled health devices is expected to reach a value of $267 billion by 2023.
• The fitness app market size globally is expected to reach $14.6 Billion by 2027
• Online Fitness is projected to grow at CAGR of 33.1% between 2021 and 2027
• Facilities must adapt by integrating digital strategies to stay relevant. 

3. Personalization: The Future of AI and VR

Artificial Intelligence (AI) and Virtual Reality (VR) enhance fitness and wellness offerings are set to redefine the fitness experience. With AI’s capability for personalized experiences and VR’s immersive environments, fitness and wellness routines are becoming more engaging and tailored.

4. Wearable Technology and Sustainability

Next-gen wearable tech is evolving beyond basic fitness tracking, offering insightful health analytics and real-time coaching. Concurrently, there’s a growing emphasis on sustainability, with eco-friendly gym equipment and workout attire becoming more prevalent.

Challenges and Opportunities

The fitness industry faces challenges like ensuring data privacy with AI, transitioning to sustainability, and optimizing hybrid models. However, opportunities abound in fostering global digital communities, integrated wellness solutions, and innovative revenue streams.

Conclusion

In 2024, the fitness industry is embracing a future shaped by technological advancements, a commitment to holistic health, and innovative business strategies. Navigate these trends and leverage these emerging wellness, digital, hybrid, and technology opportunities.

Ready to learn how to take advanatage of the 2024 Fitness Trends? Let us help you enhance your member experience, add virtual technology, and use data and AI to develop your fitness and wellness content strategy. Email us: INFO@WEXER.COM

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McKinsey & Company is a global management consulting firm. Eric specializes in the global fitness and health industry. He shares his expert perspective on the current state and future trajectory of the fitness industry. He delves into the critical aspects like the opportunities emerging fitness business models will provide, how fitness business models will need to include digital transformation to expand into emerging markets, the potential impact of weight loss pills, and how the fitness industry has changed after the COVID-19 pandemic.

The Current State of the Fitness Industry

Before delving into emerging fitness business models, it’s essential to understand the current state of the fitness industry. Eric Falardeau provides a macro-view, highlighting a significant issue in the industry. He points out that many fitness models today cost between 10-30 euros or dollars, which, in his opinion, leaves a considerable amount of money on the table. This observation underscores the need for innovation and the exploration of new business models that can extract more value from each customer relationship.

“At a macro-view, I think the sector is leaving a lot of money on the table by having such a high share of humans move through models that cost between 10-30 euros/dollars today.”

~ Eric Falardeau, Partner, McKinsey & Company ~

Fitness Business Model Opportunities

In an era of emerging markets and rapid digital innovation, the fitness and health industry has not remained immune to the winds of transformation. As technology advances and new markets emerge, fitness businesses are presented with both challenges and opportunities. To navigate this shifting landscape effectively, it’s crucial to understand the emerging fitness business models that can maximize growth and profit.

Being aware of emerging opportunities to provide new innovative fitness business models will play a pivotal role in a a fitness business ability to thrive and adapt to changing consumer needs. Critically assessing whether there are unmet needs within the industry and whether a business has found a viable model that sets it apart from competitors is crucial for making informed decisions about where and how to allocate resources.

Consumers are spending more on health, fitness, and wellness than they ever have before. Future of wellness in 2030 shows a $1.5 trillion market globally—and it’s growing at a clip of 5 to 10 percent each year. McKinsey research shows that consumers are most interested in six wellness categories: health, fitness, nutrition, appearance, sleep, and mindfulness.

Eric shared consumers are clearly looking at health and wellness as one of the most important things in their life now. Therefore, the industry needs to realize the possibility of people paying 5, 10, 20, 30 dollars/euros more for something that is helping them move or live as healthy as possible.

The Role of Information and Technology

Eric emphasizes the transformative potential of information and technology in the fitness industry. He believes that this sector is uniquely positioned to benefit from these advancements, as they can have a substantial impact on overall value creation and member solutions. In an era where wearable fitness tech, data analytics, and personalized fitness apps are becoming increasingly prevalent, businesses that harness the power of information and technology stand to thrive.

“This is one of the sectors for which information and technology can have the most impact on overall value creation and overall member solutions.”

~ Eric Falardeau, Partner, McKinsey & Company ~

Embracing New Business Models

One of the key takeaways from the interview is the importance of embracing new business models. Eric Falardeau urges the fitness sector to explore innovative ways of creating more value for customers. He points out that the industry should not be limited by traditional pricing models and that it’s entirely reasonable for individuals to invest more in their health and fitness. This sentiment challenges the notion that the mid-tier pricing model is no longer viable in today’s market.

The fitness and health industry is undergoing a paradigm shift, and one of the most significant shifts involves transitioning from a “push” model to a “pull” model. This means that instead of merely pushing out existing solutions and services, businesses in the industry need to adopt a more customer-centric approach. They must empathize with the end user and focus on understanding their specific needs and preferences. This shift is vital for staying relevant and effective in a rapidly evolving market.

Another crucial paradigm shift revolves around reevaluating and strengthening business models. With increasing competition, fitness companies must stress-test their models to ensure they can withstand tougher market conditions. The shift here is from complacency to a proactive and competitive mindset, where businesses continuously innovate and adapt their models to maintain their position as leaders.

In essence, business model considerations encompass the ability to navigate the complex terrain of digital transformation while ensuring that the chosen approach aligns with the unique needs and expectations of the target audience.

The Importance of Digital Transformation

To thrive in the modern fitness landscape, businesses must adapt to the era of digital transformation. Eric emphasizes the need for fitness business models to incorporate digital elements to expand into emerging markets effectively. This shift involves not only offering digital fitness content but also leveraging technology for customer engagement, data collection, and personalization.

It’s evident that digital transformation is no longer an option, but it’s essential to have a clear digital strategy.

AI-powered marketing tools enable fitness businesses to understand their customers better than ever before. By analyzing user data, preferences, and behavior, AI can help tailor marketing campaigns to individual needs, increasing the likelihood of customer engagement. This personalization is crucial in a competitive market where customer acquisition costs are a significant concern.

Moreover, AI has the potential to enhance customer engagement itself. For example, personalized fitness plans and workout recommendations based on user data can keep members motivated and engaged in their fitness journey. Chatbots and virtual trainers powered by AI can provide instant assistance and guidance, creating a more immersive and responsive fitness experience.

Digital transformation extends beyond marketing and engagement. It involves leveraging data and technology to improve operational efficiency and deliver better services. This includes streamlining processes, optimizing resource allocation, and enhancing the overall customer experience. By embracing digital transformation and AI, fitness operators can stay competitive, evolve their business models, and ultimately provide greater value to their customers.

Emerging Markets: China and India

One of the most exciting aspects of the fitness and health industry’s evolution is the emergence of new markets, particularly in countries like China and India. These populous nations are witnessing a surge in fitness and health consciousness, presenting a goldmine of opportunities for fitness businesses. As per industry reports, the fitness industry in China is projected to reach a staggering $22.8 billion by 2025. McKenzie research has shown the Chinese have an increase in spending, particularly in categories that are focused on health and lifestyle.

In traditional fitness, with a substantial portion of the population yet to be tapped, the scope for growth is immense. However, to seize these opportunities, fitness business models must adapt to the unique characteristics of these markets. This adaptation involves understanding cultural nuances, tailoring fitness offerings, and, of course, embracing digital transformation to reach a broader audience.

Digital and Virtual Fitness Increase Post-COVID

The fitness industry, like many others, underwent a significant transformation in the wake of the COVID-19 pandemic. Lockdowns and social distancing measures prompted a surge in demand for digital fitness solutions, as people sought ways to stay active and healthy from the safety of their homes. This shift accelerated the adoption of online fitness classes, virtual personal training, and connected fitness equipment.

While the pandemic posed immense challenges, it also highlighted the resilience and adaptability of the fitness industry. Businesses that quickly pivoted to offer digital solutions not only survived but thrived during these challenging times. This resulted in a “Leaders Take Most” principle, where the leaders who were quick to adapt, innovate, and maintain their brand presence not only retained their existing members but also attracted new ones. This dynamic has allowed them to capture a larger share of the market, leaving smaller players struggling to keep up.

As the world emerges from the pandemic, the lessons learned from this period are invaluable. Fitness business models that continue to offer digital options are likely to maintain a competitive edge in the post-COVID-19 era.

The Importance of Purpose and Passion

Eric emphasizes the significance of purpose and passion in the fitness industry. He believes that businesses driven by a genuine desire to improve people’s lives are better poised for success. When fitness professionals and entrepreneurs are passionate about their work, they are more likely to innovate, adapt, and create solutions that resonate with customers.

In conclusion, the fitness and health industry is undergoing a profound transformation, driven by emerging markets and digital transformation. Fitness business models that can adapt to these changes, harness the power of information and technology, and offer value to customers are poised for growth and profit. The future of the fitness industry is not only about physical health but also about embracing the digital age, catering to emerging markets, and fostering a sense of purpose and passion for improving lives. As Eric Falardeau suggests, this industry has abundant opportunities for those willing to innovate and create more value from each customer relationship. It’s time for fitness businesses to unlock their growth potential in this dynamic landscape.

The Eric’s insights serve as a valuable resource for industry professionals seeking to navigate the fitness and health sector’s ever-changing landscape. The fitness industry needs to continue to evolve and bring more meaningful value to customers by embracing innovation and technology.

Find out how Wexer’s unparalleled data, technology and extensive library of wellness and fitness content can help you leverage your date to benefit of your business in 2023

More Info:

Contact: info@wexer.com

Paul Bowman, CEO of Wexer

Eric Falardeau, Partner at McKinsey & Company

McKinsey & Company

Podcast 25

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On today’s episode, Paul sits down with Title Boxing Club’s Chief Revenue Officer and Co-founder and President of BoxUnion, Felicia Alexander. Felicia spent 20 years in the corporate world but always knew her career would center around the fitness industry.

Before starting BoxUnion, Felicia had a successful career as a sales and marketing executive for several companies: including Sun Microsystems, Sony, Mattel and Demand Media. She became passionate about boxing at an early age because she found it was a vehicle to help change people’s lives.

“I felt like an inner badass had been released the moment I put on gloves.”  

– Felicia Alexander – 

THE STORY BEHIND BOXUNION AND TITLE BOXING CLUB

BoxUnion was founded in 2016 by Todd Wadler and Felicia Alexander. BoxUnion is a unique blend of boxing, HIIT, strength, energy, and community that makes every class a one-of-a-kind experience.

Felicia Alexander is the Chief Revenue Officer at Title Boxing Club and Co- Founder/President of BoxUnion. She grew up in a household where fitness was part of their life. 

Her first boutique experience was going to a Jazzercise class with her older sister when I was eight. She joined her first gym at 14 and got a job working at a gym when I was 16. She also played competitive soccer since the age of 4. After the loss of her father, she found boxing. 

“The first time I put on gloves, it was truly the most cathartic transformative experience.”

~ Felicia Alexander ~

Todd Wadler is the CEO of Title Boxing Club and Co- Founder/CEO of BoxUnion. Wadler is a former investment banker.  

Title Boxing Club started in 2008. Title Boxing Club is an unbelievable brand and a proven concept. BoxUnion acquired Title Boxing Club in 2021 after Todd saw an opportunity for creating a boutique boxing franchise brand. Their customer demographic was very similar to the customer base that BoxUnion was servicing. 

BoxUnion was well capitalized and poised to grow. He felt the time was right because the current boxing fitness was skewing predominantly male and older, and it didn’t mimic what boutique fitness on the whole represented. 

So they took a leap of faith and built a boxing and fitness franchise system to bring a fresh energy, a passion for learning and development, and their product innovation to the Title brand.

Felicia said, “What differentiates Title Boxing Club from other fitness boxing gyms is that we’re really leading with boxing, and incorporating fitness with the 52 week curriculum that reinforces a different focus of the week through a combo of the day. It’s a boxer’s journey that we’re taking people on an everyday by reinforcing a different focus of the week through a combo of the day. Others claim to have fitness boxing, but they are leading with fitness and only adding a sprinkling of boxing.”

“We’re not training people to step into a ring, but we want them to feel empowered, de-stressed, and ready to take on whatever life throws their way.”

~ Felicia Alexander ~

Classes in the facility may be longer, but the digital content integration allows members to participate at home and outside the facility. It includes more variety with shorter form videos and more body part specific workouts. They can select a quick workout or combine multiple body parts to accomplish their goals and fit their schedule. So digital content is a bonus for the fitness studio to add to their fitness and boxing routines for members or clients outside the gym. 

“We see digital content integration as an additive to our member base and a way to increase the lifetime value of a member.” 

– Felicia Alexander –

SALES AND MARKETING FOCUS: HYPER-LOCAL COMMUNITY INVOLVEMENT

It’s not about doing one thing, but doing a lot of things consistently. The first thing we tell prospective franchise partners is to be involved in their franchise and get hyper-local in your community. Reach out to your target market and different demographic groups.

For example, step outside your bubble to see what else is happening in the wellness community in your market. For example, check out groups that focus on recent mothers.

Also, develop friendships with other studio owners to stay relevant in the evolving fitness industry.

WHAT IS ROCK CITY? 

Rock City is an unbelievable program that uses boxing and fitness to help lessen and alleviate the symptoms that many Parkinson’s patients have. Parkinson’s Disease is a neurological condition that affects balance, strength, walking, and especially confidence. It’s based on a foundation of non-contact boxing, and it’s very effective for improving all the symptoms that people with PD typically experience.

They offer Rock Steady programs at Title Boxing Clubs and senior living facilities. This brings people in during off-peak hours and it provides a tremendous benefit to Parkinson’s patients.

WHAT IS TITLE UNIVERSITY 

Through the TITLE University learning management system, master instructors and coaches offer franchisees and individuals a carefully crafted curriculum that focuses on boxing as the core component. Coaches can easily access detailed programming on TITLE University, streamlining training and creating consistency in clubs. Members achieve “flow” state through intentional movement and inspirational coaching. Members leave class with the confidence that they’re tougher than anything life could throw at them.

They also have developed focused digital content to support each week’s objective. When you log on to book a class, you can see the focus and the skills that you’re going to be working on in each class.

She challenges podcast listeners:

“Find the nearest Title Boxing Club close to you and put on your gloves!” 

~ Felicia Alexander ~

Tune in to discover how to elevate your fitness business with digital content integration. Release the raw energy of digital content in just the right doses, and stay relevant in the ever-changing fitness landscape.

Additional Resources:

• Wexer Virtual Fitness
• Title Boxing Club
• BoxUnion
• @feeslalaland on Instagram
• @titleboxingclub on Instagram
• @boxunionstudio on Instagram

Podcast 18 Key Takeaways

• Did fitness find you or did you find fitness 2:02
• The importance of having a strong marketing strategy 7:21
• Rock City 9:52
• Box Union’s transition 15:07
• Boxing is a good analogy for everything 18:00
• How to select talent for the show 22:20
• How to deliver an amazing experience online 25:26
• Do you think a community solution has an advantage over big box clubs 31:10

The post Digital Content Integration Is Key To Staying Relevant appeared first on Wexer.

If around 60 per cent of your revenue comes from membership fees – well, that’s pretty much average for the fitness industry. Yet as the pandemic has shown, relying heavily on one source of revenue is unwise. 

But how do you go about this? Here, we share 14 suggestions – but with a word of advice: don’t try and implement them all at once. Don’t overwhelm your customers with change. Don’t over-burden your staff with new tasks. Pick one or two ideas that feel ‘best fit’ for your business and introduce them on a trial basis, asking your customers for feedback before you commit to making them permanent. 

Be absolutely sure you’re approaching all this with the right mindset. Adding new fitness revenue streams shouldn’t be about squeezing every last buck from your members, nor about pushing your business into areas that don’t fit your brand. Your focus should be on creating fantastic, customer-centric experiences and products that meet actual member needs and add real value to their relationship with you. By creating more opportunities for them to engage with you while being true to your brand, customers are happy to engage in more genuine ways rather than a blatant money-spinner.

Check out these tips for fitness centres to generate new fitness revenue streams.

14 WAYS TO GENERATE NEW FITNESS REVENUE STREAMS

1. SELL ON-DEMAND CONTENT

With the rise of online fitness, many gyms are wisely offering virtual fitness training and classes that can be accessed remotely. Some choose to offer it as a complimentary value-add-on because they see it as a retention tool. Others are successfully generating significant additional revenue by selling it as a distinctly separate product, including to non-members within and beyond the gym’s geographical area. 

Wexer can help your gym do this cost-effectively, with a range of market-leading mobile solutions that channel the revenue-generating power of on-demand virtual fitness training into your business.

2. RESTRUCTURE YOUR MEMBERSHIP TIERS

There are also ways to expand fitness revenue streams within membership sales, by creating new premium tiers of membership. 

Certainly this benefits local customers who can attend the club physically, as this can often be the best way to sell on-demand content by packaging it into a hybrid membership. You can package it  alongside other valued benefits,  rather than trying to sell it as a standalone add-on that can be easily dropped.

We can help, because Wexer’s platform can be password-protected and can accommodate single sign-on, all of which means you can choose which of your members to grant this premium access to (and which not).

3. PARTNER WITH LOCAL BUSINESSES

If your gym or fitness centre isn’t yet partnering with local businesses, now is the time to consider tapping this potential. 

For example, with mental wellbeing in the spotlight these days, a growing number of employers are looking to offer employee wellness programmes. What businesses within your catchment area might be interested in such an offering, what might it look like and how can you deliver it? Can you do more than simply selling corporate gym memberships, adding new fitness revenue streams by offering in-house fitness classes, for example, or running special educational events?

4. MOVE INTO ECOMMERCE

Selling fitness-related products – supplements, apparel, small pieces of equipment – has long been gyms’ go-to for secondary revenue. In some cases, where signature apparel lines have been created, it’s also proved a powerful way to spread the word of the brand. 

Yet in terms of the sales themselves, many fitness centres limit themselves to selling to existing members, ignoring the far larger market that exists online. Is it time for your gym to explore the potential of ecommerce – not least selling small pieces of equipment to your members who, armed with your virtual fitness training content, are now exercising at home as well as at the gym?

5. RENT OUT YOUR SPACE

With wellness being today’s buzzword, your members are now looking for more than just fitness. We’re talking massage, physiotherapy, chiropody, meditation, acupuncture, life coaching… All the things that complement their wellness journey with you while not necessarily being something your gym specialises in. 

If it’s available in your club, the time is now to rent out space to reputable local practitioners. This will allow you to introduce the complementary services your members actively want – a big tick in the box for customer satisfaction – while also bringing in rent as a valuable source of income alongside your more traditional fitness revenue streams. 

You might consider opening these services up to non-members, too, as well as having an option for people to buy gift vouchers.

6. REFRESH YOUR PERSONAL TRAINING OFFERING

Personal training can often be a high-margin service, so maximise its revenue-earning potential by injecting a bit of creativity. Alongside the more standard offering of one-to-one or two-to-one training, harness the buzz around small group training by creating signature, paid-for small group sessions in visible spaces within the club to drive awareness and interest. 

If you have an exclusive space available, you might also consider offering VIP personal training, assuming you have the right member profile. Make sure you do it properly, giving it the full red carpet treatment a concierge level of service in a genuinely special space with exclusive tools and top personal trainers.

7. HOST SPECIAL EVENTS

Special events – fitness competitions, for example, or one-off mass participation classes – can be an eye-catching way to build your brand locally. You can attract new customers (especially if they’re allowed to participate) and drive new revenues. You might even consider live streaming your event across multiple locations. Wexer’s technology can help you do this. How about tapping into the younger generations’ interest in brands that care, by making these charity events where a percentage of your revenues are donated to good causes? 

8. MIX IT UP IN YOUR SAMPLE AND GUEST SESSIONS

Selling day or buddy passes is a good way to enhance your fitness revenue streams, both complementing and potentially building your membership revenues. As part of this, even if you already give members a guess pass or two each month, you might consider selling additional bring-a-friend passes. For example, how about creating limited edition, ticketed fitness-plus-social activities once a month where friends and family can – and are eager to – come along? 

9. CALORIES IN AS WELL AS CALORIES OUT

As part of a rising interest in wellness, people’s focus on healthy eating is stronger then ever. Cue juicing, plant-based diets, an interest in local produce… 

Of course, a food and beverage offering doesn’t have to be vegan or vegetarian, but a carefully considered café or juice bar can be a valuable addition to a fitness centre’s offering – and its revenue streams. Either go it alone or team up with a local third-party, and make it street-facing so it draws in passing traffic as well as members.

10. SELL ADSPACE

From the integrated screens on your gym equipment and the big screen of your virtual fitness studio to good old-fashioned posters on your walls, your gym is an advertising vehicle. Your members are a captive demographic audience that by definition is interested in a field many brands are now looking to enter: wellness.

This gives you a valuable product to sell, provided you price it realistically based on member numbers, member profile and likely exposure to the ads.

As an independent operator, you’re best advised to pitch advertising opportunities to local businesses. As a national chain, you can set your sights on bigger brands. Just be careful who you sell your adspace to as you categorically do not want any ads to pop up that undermine the values of your brand.

11. UNDERSTAND WHO WANTS WHAT

Integrating AI (artificial intelligence) into your operation is a great way to build your fitness revenue streams. How so? You already have data being collected by your CRM and with the Wexer digital fitness offerings, you’ll know what people are using.

Industry expert Keepme.ai: “By automatically gathering and collating every conceivable data point on every member, AI can tell you exactly what each individual wants and needs. You can then present exactly the right product at exactly the right time, in a way that genuinely resonates with people.”

We’re talking upsell and cross-sell campaigns that are so well-targeted members don’t even realise they’re being sold to. They have a need. You meet it. They’re in. What was once a sale becomes a curated, personalised, relevant recommendation that they can’t refuse – and so your yield per member grows in a truly customer-centric way.

12. CREATE SPECIALIST COURSES

Once you really understand what your members want, you might also consider creating specialist, paid-for courses to meet specific member needs: a pilates back care course, a nutrition workshop or a weight-loss bootcamp series, for example. 

Create something with enough value-add that even high-end clubs – where members naturally expect certain extras to be offered for free – will be able to launch these as revenue-generating, opt-in specials. 

If you have the expertise in-house, you might even develop courses and programmes for those with special medical conditions, creating an additional fitness revenue stream by providing local healthcare organisations with a new way to support their patients.

13. LAUNCH A TRAINING ACADEMY

Are you particularly strong when it comes to instructor training? Does your reputation precede you in this field? If so, you might consider creating an academy for external as well as internal trainers. You certainly wouldn’t be the first, and the potential revenue you can generate makes it well worth getting yourself certified by the relevant qualification bodies and quality controllers.

14. MARKET AND GET SERIOUSLY SOCIAL

Finally, whichever of these new fitness revenue streams you choose to launch or trial at your gym or fitness centre, make sure you’re marketing your services by spreading the word far and wide. Many of the above are innovations that will appeal beyond your existing customer base, so get out there and shout about them on social media!

We can help you maximise the fitness revenue streams at your gym or fitness centre. Get in touch now: info@wexer.com 

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But all that has now changed, and guests’ expectations are more than keeping pace.

Even pre-pandemic, with the renewed focus this brought to health and wellbeing, wellness tourism was on the rise, while the vast majority of business travellers were already considering the gyms and wellbeing activities on offer before selecting a hotel (83% according to travel management company CWT).

Back in 2019, in a wellbeing report by hotel group Accor, Emlyn Brown – now the Accor’s Global VP of
Wellbeing – observed: “The data shows that how well we meet [guests’] wellness needs influences how ‘delighted’ they feel about their hotel stay, and how likely they are to return.”

“No longer a trend, no longer an option. No longer a commitment just at home, or in waking hours; wellness is the standard our guests have come to expect,” added François Dung, Accor’s Senior VP Consumer & Market Insights, in a second foreword in that same report. Accor is a global hotel operator and franchisor. They operate more than 2,200 luxury and economy hotels and more than 3,000 franchise hotels.

Fast-forward to today and wellness is at the centre of almost every hotel and hospitality conversation: we’re seeing operators around the world investing significant sums in fitness and wellbeing facilities that deliver the experiences travelers are now looking for – namely, experiences that are at least as good as the ones they’re used to back home.

Nowadays, a high-quality fitness and wellbeing offering is the price of entry, a competitive necessity. It takes a world-class offering to set your brand apart in consumers’ minds – and drive revenues in the process, with guests willing to pay more for a hotel that meets their wellbeing needs.

So, where do you start?

In-Room Fitness

Of course, in a world in which fitness and wellbeing has to be 24/7, the model remains a self-service one for the majority of hotels – all of which plays strongly into the hands of digital provision, not only in the gym spaces themselves but also in-room and on-the-go.

Let’s start with in-room and an observation that a number of hotel brands now provide a small selection of fitness equipment in their guestrooms, alongside on-demand workout and wellbeing content via an app or in-room TV.

It isn’t hard to do, either, because you don’t have to start from scratch in creating all this technology – or even the content. You just have to choose the right partner, and this is where we specialise.

Let’s start with the Wexer Web Player, a white labelled digital platform that offers 1,500+ on-demand classes spanning everything from meditation, yoga and stretching to HIIT, strength, dance, indoor cycling… The list goes on. One of our global content partners, Sweat Factor, has even created a Self Care series comprising audio-only guides – guided meditations, walks and movement – with many of the sessions suitable for guests to do while they’re out enjoying your grounds, or perhaps on their way to a business meeting.

Notably, the Web Player also features a section called Connect, where your hotel can upload any fitness or wellness content you’ve created yourself. This represents a great opportunity to create a wellness USP for your hotel brand, but crucially, this signature content is made available to guests on the same white labelled platform as all the third-party content. This ensures there’s something for every guest, no matter what their fitness and wellbeing requirements, all within one branded space that you can own, ringfence for guests only – and monetise, should you wish.

Alternatively, if you already have your own app – or indeed smart TV or other smart technology – our Wexer SDK and Wexer API solutions allow you to cherry pick from our globally aggregated and constantly refreshed content, flowing it into your own digital ecosystem for guaranteed strength in depth of wellbeing and workout content at all times, all within your existing guest experience.

Whether in-room or on-the-go, our technology and content ensure the hotel wellness offering delivers what your guests’ want and fulfill their wellness needs.

Virtual Group Classes

Meanwhile, if you’re looking to bring a new dimension to the fitness experience in your hotel gym itself, there’s Wexer Virtual – the market-leading, big screen virtual class solution that’s perfectly suited to either a dedicated group exercise studio or a group fitness space on the gym floor.

Once again, with 1,500+ classes from which to choose, there’s a world-class workout waiting for every guest, at any time of day. And with the newly launched Virtual Connect, you can now upload your self-produced content into the platform too, allowing you to complement the exceptional workout content from Wexer’s global partners with any signature wellbeing content you feel your guests would enjoy in the communal fitness space – in the process even further enhancing their brand experience with you.

And it’s all delivered via Wexer’s incredibly robust, reliable platform. Commercial grade; built, supported, monitored and constantly enhanced by us; and boasting an unparalleled 99.9% uptime, this is the system you need if you want to offer 24/7 fitness and wellbeing in total peace of mind.

Find out how Wexer can enhance the your hotel wellness offering at your hotel, contact us at laura.phillips@wexer.com

The post Creating a Hotel Wellness Offering For Your Hotel Brand Is Easy appeared first on Wexer.

Here we will examine why you should be taking advantage of virtual group fitness classes in your business. 

Virtual SWOT Analysis

Strengths of Virtual Group Fitness Classes

First and foremost, it’s the strength and depth of the class offering that’s available through virtual fitness.

Wexer Virtual offers access to over 800 different group exercise classes from a huge range of well-known fitness brands, including Beachbody, CYBEROBICS, Zumba, Move123 and many, many more. There really is something for everyone, whatever your interests, age or fitness level (view some of our classes here).

But it’s not just about the diverse choice on offer. It’s also about the quality, with great production values combined with the expertise and motivational power of the instructors, who are all leading fitness ambassadors from around the globe.

Weaknesses of Virtual Group Fitness Classes

The only real weakness potentially comes in the execution: the uptake of virtual fitness among members will correlate directly with the quality of its execution in the club.

By this we mean quality of installation – impactful screen, lighting, sound system and so on – as well as team buy-in: it’s absolutely crucial that staff are briefed and inspired to be ambassadors for virtual fitness. Finally, it’s about good marketing and promotion: if you don’t tell members virtual is there, if you don’t sell it to them, they’re unlikely to use it – you can see an overview of our marketing materials here.

So, bad execution is a potential weakness – but if you get it right, there really aren’t any weaknesses to the system.

Opportunities of Virtual Group Fitness Classes

Adding virtual group fitness to the offering at your club opens the door to a world of new opportunity.

Studios often lie empty during off-peak hours; yield is far from maximised at most clubs. Introducing virtual classes allows operators to cost-effectively deliver group exercise throughout the opening hours of the club. Even if only three or four members attend one of these classes, that’s three or four members who have been given a new reason to engage with the club. In this way, virtual fitness is able to boost member satisfaction – and with it member retention.

There’s also the opportunity to choose between on-demand or scheduled classes. The best recipe tends to be to have times of day when on-demand is available – when members can just turn up and self-select a virtual class – and times of day when virtual classes are on the timetable alongside instructor-led ones. Our Wexer Count system allows you to accurately track attendance at virtual classes, so you can fine-tune the balance between scheduled and on-demand, as well as the line-up of classes offered within the scheduled periods.

Other opportunities come from our ongoing product innovations. For example, Wexer Trainer, which brings the power of virtual to the gym floor; the Wexer Mobile app, which enables clubs to build a 24/7 relationship with members by selling digital memberships; and Wexer Broadcast, whereby clubs can live stream classes to all app users, as well as across a group of clubs.

Threats of Virtual Group Fitness Classes

I don’t really see it as a threat – more of a challenge – but it’s important to ensure that staff and instructors understand that virtual isn’t there to replace live classes. That it isn’t there to replace them. There will always be a place for live, instructor-led classes. What virtual is able to do is help clubs fill in the downtime when it isn’t financially viable to run live classes.

Studies also show that regular virtual class attendance helps build newer members’ confidence to the point that they feel ready to walk into popular, busy, instructor-led classes: in Wexer’s Global Survey 2016, 32 percent of virtual users said they had used a virtual class to prepare for the live version of that same class.

Finally, virtual can be used in the background of a live class, freeing up the instructor to move around the room more, helping individual members and focusing on motivation.

The Future of Virtual Group Fitness Classes

The quantity of great content will only grow, as well as the diversity in the number of channels available to share these classes with members. Meanwhile innovations such as Wexer Broadcast, and digital memberships through Wexer Mobile, will gain real traction as operators seek to stay relevant to their members in an increasingly digital world.

We’ll also see virtual fitness become increasingly prominent in health clubs, with dedicated virtual rooms designed to absorb and enthral the member. Fitness will enter a realm where it’s as entertaining as going to a movie theatre or night club.

But perhaps even more importantly, I believe we’ve reached a tipping point for virtual fitness. More and more operators are now adopting virtual. It’s getting to the point where, if you don’t have it, you risk getting left behind.

For more information contact me at robert.louw@wexer.com or take a look at our virtual content information here.

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Thanks to a new partnership with Beachbody, we now offer legendary classes such as P90x and Insanity! Then there’s Cyberobics – cinematic quality classes that has been shot in locations ranging from Miami’s South Beach to Malibu and the Mojave Desert!

When it comes to virtual fitness, your members deserve the best.

Some of our virtual fitness class highlights for 2017 include new partnerships with:

• CYBEROBICS– Our partnership with CYBEROBICS provides a premium virtual fitness experience for members.
• Beachbody– Beachbody brought the addition of popular Insanity and P90X classes to your players.
• FORTE– FORTE provide content from the best boutique studios worldwide straight to your studio.
• InstaFit– Our Spanish content partners cover virtual classes from HIIT to yoga.
• FitSteps– FitSteps is founded by Ian Waite and Natalie Lowe from Strictly Come Dancing and features a wide range of high energy dance workouts.

Some of our existing virtual class producers have also released great new workouts to your players this year including;

• BoxxMethod– With 4 brand- new virtual boxing classes now live, Boxxmethod have gone for a spin on the classic full body workouts.
• SH1FT– With everything from tennis to sprint these high intensity workouts promise results.
• Zumba– 3 new Zumba Blitz classes were launched this year as well as ‘So you think you can’t dance’ for even the most timid of dancers, taught by Beto Perez himself.
• Sleek Technique– Have just launched 4 new classes for 2018, their unique ballet workouts help you strengthen and tone.

If you want to find out more about any of the above virtual fitness classes, or our other great class providers, then please contact us here

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The hospitality industry is undergoing a transformation fueled by evolving consumer preferences and technological advancements. As the landscape shifts, the need for innovative strategies to provide exceptional guest experiences becomes more crucial. Among the numerous trends reshaping the industry, the fusion of fitness, wellness, and spa services are merging with technology as a driving force. 

In this blog post, we’ll explore how global wellness trends are impacting fitness and the future of the hospitality industry, with a focus on live and in-room virtual experiences, on-demand services, and mobile app offerings that guests are increasingly demanding.

As people increasingly prioritize their well-being, hotels and resorts are reimagining their offerings to meet the evolving needs of guests. Emlyn Brown, the Global Senior Vice President of Well-Being at Accor, a world-leading hospitality group, sheds light on the macro wellness trends that are reshaping hospitality guest experiences. He was interviewed recently after the Fit Summit in this Philstar Global article Why Hotels and Resorts Should Invest in Wellness.

The Wellness Revolution

The COVID-19 pandemic forced people to reevaluate their lifestyles, sparking a wellness revolution. Emlyn Brown acknowledges this shift, stating, “COVID-19 further accelerated the global thirst for healthy living and wellness.” Travelers now seek experiences that not only provide relaxation and escapism but also contribute to their overall well-being.

Embracing Wellness as the New Standard

Wellness is no longer an optional amenity in the hospitality industry; it’s the standard that today’s guests expect. Brown highlights that four out of five guests are taking daily steps to improve their health and well-being. These steps encompass various aspects, including diet and nutrition, physical activity, and stress management. As Brown puts it, “Being healthy is a daily ambition.”

Moreover, investing in wellness pays off for hotels and resorts. Wellness-oriented guests spend 56 percent more than leisure guests, and properties that offer wellness activities tend to leave guests more delighted.

““Wellness seekers spend 56% more than leisure guests. Data also shows that when wellness activities are involved, more delighted customers leave the property.”

~ Emlyn Brown, Global Senior Vice President – Well-Being at ACCOR ~

Meet the Next-Generation Wellness Customer: “Henry”

To cater to the evolving wellness-focused clientele, Brown introduces the concept of “Henry” – High Earner Not Reach Yet. These individuals are city dwellers, well-traveled, health-conscious, educated, and curious about wellness. What sets them apart from traditional guests is their pursuit of tangible results in health and wellness, a focus on self-improvement, and a desire to recharge and prevent burnout. “Henry” values sustainability, eats healthy, seeks inspiration from social media, appreciates both solo “me time” and community “we time,” and prefers a more casual environment over classic luxury experiences.

Brown shared how Accor is also focused on helping guests eat like athletes, recognizing that wellness and biohacking are not limited to Gen Z. High-spending, high-net-worth individuals from Gen X are also seeking ways to improve their well-being, and Accor is eager to provide these experiences within its club offerings.

Macro Wellness Trends Redefining Hospitality

Macro trends refer to major shifts in consumer behavior that will direct the business landscape in the long term. They have a cross-industry impact and evolve over time.

1. Personalized Fitness and Wellness Experiences

In the era of personalization, guests expect more than a generic stay; they desire tailored experiences that cater to their unique needs. Hotels and restaurants are leveraging the power of data analytics and artificial intelligence to gather insights about their guests. With access to data, diagnostics, and health trackers, hyper-personalization is achievable. Guests expect tailored wellness experiences based on their health data. By understanding preferences, nutrition requirements, and fitness goals, establishments can curate personalized fitness and wellness offerings. Whether it’s a customized workout routine or a personalized in-room meditation session, these experiences leave a lasting impression and foster guest loyalty.

2. Hyper-Local Fitness and Wellness Experiences

The rise of hyper-local experiences reflects a shift in guest preferences towards authenticity and cultural immersion. Establishments are collaborating with local vendors, offering regionally inspired fitness classes, and providing wellness activities that connect guests with the destination’s unique attributes. 

Aside from physical fitness, the lines are blurring between wellness, spa, and fitness services. Wellness tourists want services such as stress reduction, relaxation, and spiritual activities to be a vital part of their travel experience. They may also seek treatments through traditional and alternative medicine either at or nearby the hotel. This trend not only enhances the guest experience, but also contributes to the local economy and community. 

3. Technology Integration for Fitness and Wellness

The integration of technology into the guest experience is undeniable. From streamlined online bookings to virtual concierges, technology is transforming how guests interact with hospitality services. Fitness and wellness offerings are no exception. Hotels are implementing virtual fitness classes accessible from in-room devices or personal devices, while mobile apps provide guests with on-demand fitness and wellness content. However, while technology adds convenience, maintaining a human touch is essential to preserving the warmth of hospitality.

4. Health and Wellness as a Priority

The growing emphasis on health and wellness is reshaping how guests choose their accommodations. Fitness facilities, in-room virtual fitness classes, and mobile fitness apps are no longer mere amenities; they’re expectations. Health wearables and apps for personal fitness tracking enable guests to maintain their routines while traveling. 

Moreover, mental health is taking center stage with guests seeking ways to reduce stress and support mental well-being. Hotels are offering virtual and on-site meditation sessions, therapy services, outdoor experiences, and tools to disconnect from digital distractions.

Flexibility is a hallmark of modern hospitality. Travellers seek adaptable spaces that cater to their diverse needs. Hotels are responding by creating multifunctional areas that serve as fitness studios in the morning, co-working spaces during the day, and event venues in the evening. Such versatile spaces accommodate guests’ evolving requirements and enhance their overall experience.

6. Collaborative Social Spaces For Recreational Wellness

The modern traveler craves connection and community, even within their accommodations. Recreational wellness hotels offer vacationers the chance to meaningfully unwind with a variety of relaxing physical, mental, and spiritual activities. Collaborative spaces for fitness and wellness areas foster social interactions between guests and locals alike. These spaces provide a platform for guests to network, share experiences, and forge meaningful connections, contributing to an enriching stay.

7. Culinary Fitness and Wellness Experiences

Culinary tourism is gaining momentum, with wellness retreats becoming a pivotal aspect of the travel experience. Culinary experiences are a core part of health and wellness. Some wellness retreats offer fitness activities, spa treatments, culinary experiences, and clean-living detoxification programs. Hotels and the on-property restaurants are capitalizing on this trend by offering unique fitness, nutrition, and wellness experiences that showcase local food and activities.

8. Sustainable Eco-Friendly Wellness Initiatives

Environmental sustainability, leading hotels to adopt eco-friendly practices. Eco-friendly fitness and wellness practices include new ways to reduce energy and water usage and focus on using products safe for human and planet health. Marketing your brand as a good environmental steward can elevate and differentiate you from your competitors. 

Further, green practices not only minimize your costs, but attract an emerging demographic of Millennial and Generation Z consumers who are willing to pay an extra 11 to 20% for a product or service that aligns with the values and issues they care about. Using eco-friendly gym supplies and equipment, reducing water consumption, using natural and eco-friendly products, providing filtered water, and installing more efficient lighting and temperature control lets guests appreciate the alignment with their values and are more likely to choose businesses that demonstrate environmental responsibility.

Hospitality Industry Evolution

As the hospitality industry continues to evolve, fitness and wellness are becoming pivotal elements in shaping the guest experience. From personalized offerings and eco-conscious practices to technology integration and collaborative spaces, establishments are redefining what it means to provide exceptional service. By aligning with the trends outlined above, businesses can position themselves at the forefront of the industry’s transformation, ensuring that they meet the evolving demands of health-conscious and experience-driven travelers.

See how creating a Wellness Offering For Your Hotel Brand Is Easy with Wexer.

If you want to learn more about how Wexer can support your hospitality digital wellness content strategy, get in touch and get a demo with our team at info@wexer.com.

More Information

Emlyn Brown, the Global Senior Vice President of Well-Being at Accor-Linked In Post

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From the surge in virtual indoor cycling to innovative entertainment formats and enhanced production values, let’s delve into the exciting shifts that are redefining this dynamic fitness experience.

Growth in Indoor Cycling: A Steady Climb

Indoor cycling has undergone a remarkable evolution, with virtual experiences taking center stage. According to Andersen, Wexer’s global club database reflects a significant upswing in indoor cycling content usage, accounting for approximately 60% of all plays in 2022, up from 53% in the previous year. This growth is particularly noteworthy, considering indoor cycling’s long-standing presence in the fitness realm. So, what’s driving this surge in popularity?

Virtual vs. Live: Bridging the Motivational Gap

One of the driving forces behind the increased adoption of virtual indoor cycling is the minimal drop-off in motivation between live and virtual sessions. Andersen highlights that while live instructors offer motivation, the nature of cycling doesn’t demand intricate moves, making the transition to virtual seamless. Combined with high-quality virtual production, the experience translates exceptionally well to the big screen. Moreover, the accessibility of indoor cycling, which doesn’t require high skill levels, breaks down barriers and fosters participation.

The Pandemic’s Impact and Tech Integration

The pandemic also played a pivotal role in the resurgence of indoor cycling. As fitness enthusiasts returned to clubs seeking intensity and human interaction, indoor cycling offered a convenient, low-impact, yet vigorous workout. Andersen also credits the integration of virtual technology into studio bikes for the discipline’s renewed appeal. Personal performance tracking and data measurement contribute to a more engaging experience, aligning with the trend of quantifying various aspects of life.

Wexer’s Diverse Cycling Content Offerings

Wexer’s extensive array of cycling content caters to diverse preferences and goals. Andersen outlines three main subcategories: Studio, Road, and 3D World classes. Studio classes, shot in a studio setting, offer instructor-led workouts suited for all levels. Road classes provide the allure of outdoor cycling through real-life video footage, while 3D Worlds introduce an immersive and limitless experience, animated and gamified for added engagement.

1. Studio Classes

Studio classes are shot in a studio-type setting and have an instructor leading the way and teaching the workout. Classic, simple and easy to do, these classes appeal to most users and are available in everything from beginners’ classes to HIIT-style workouts with maximum output needed from the participant.

Although Studio classes remain quite traditional, there’s been a significant step up in production values. These classes are often now filmed in nightclub-style venues, sometimes with live attendees in the room. That brings a new level of energy to the experience and means the instructor is interacting with people in the room. They may not be speaking directly to you, but if they talk to one of their participants about how they’re feeling after a track, chances are something will resonate with you too. It builds a sense of belonging and being part of that community.

Also in the Studio category, it’s worth noting what happened during lockdown, which is that all the boutiques went online to deliver their classes to customers at home. That created a whole new category of indoor cycling superstars, which in turn has forced everyone to raise their game: if you want to get in the saddle now to create cycling content, you have to be pretty good to be competitive.

2. Road Classes

Road class dominates in-club, bringing the entertainment factor that members want. The cycling footage takes participants on a tour through the great outdoors, following along as actual cyclists ride through different terrains. Two of our most popular classes take you through a beautiful national park and the Italian mountains, respectively. You feel like you’re cycling that route virtually, alongside the on-screen cyclists.

in the Road category, it’s all about production quality. You put a camera on a car to follow cyclists up a mountain and the picture is now crystal clear. Our content partners also include multiple camera angles, immersive shots, even drone footage. These videos are now as good as watching TV coverage of the world’s great road races. It’s a really immersive experience – plus as I mentioned before, it’s still the best of both worlds with an instructor present to guide you too.

3. 3D World Classes

3D Worlds are animated tours with on-screen graphics and metrics guiding the rider through any terrain and experience imaginable: you can be cycling through the sky, on the water, be chased by dinosaurs… there really is no limit to what’s possible. This field is being led by Intelligent Cycling, which is creating some excellent content.

“Although 3D Worlds is a new category, it’s already commanding around 11 % of our in-club plays, road accounts for around 70 % of in-club virtual usage, and Studio accounts for around 18 %.“

~ Morten Andersen, Wexer, Global Head of Content ~

In-Club vs. At-Home Cycling Preferences

Interestingly, in-club and at-home preferences diverge. While Road dominates in-club usage, Studio classes take the lead in the at-home setting. Andersen attributes this contrast to the competitive on-demand cycling market, catering to the varying preferences of recreational and competitive cyclists. The simplicity and guidance of instructor-led studio classes appeal to home users seeking effective and engaging workouts.

On our Mobile platform Studio classes account for around 60 per cent of indoor cycling plays. Road and 3D Worlds each account for about 20 per cent. At home, it seems exercisers still want a more traditional format.

The Future Unveiled: Entertaining and Integrated

The future of indoor cycling holds exciting prospects. Andersen predicts a stronger foothold for cycling as user demand for entertainment continues to grow. With the focus shifting towards immersive experiences, scenic footage, animation, and entertainment will take precedence. The integration of self-produced content through Wexer’s Connect feature will bridge the gap between live and virtual classes, enhancing the cycling experience.

Cycling Content Creator Perspectives: Entertainment as the Driving Force

We are very fortunate to have great cycling content partners on the Wexer platform who upload new content every week. Insights from cycling content creators underscore the role of entertainment in member engagement.

“Our cycling content partners provide a great amount of high quality content, combining entertainment with accessible and effective fitness training. We also keep an eye on cycling trends to continue to provide new content so the cycling experience never gets stale.”

~ Morten Andersen, Wexer, Global Head of Content ~

Brian Overkær of Intelligent Cycling emphasizes the fusion of gamification, metrics, and simplicity as pivotal for sustained engagement. Innovations in music like with the Intelligent Cycling’s Journey® Soundscape and their app’s community-building features highlight the evolving landscape. The app adds value to the membership and attracts new prospects by building club and instructor profiles that members can follow, like, and share.

“Up until now, studios have been focusing on hardware as their main investment. The future will increasing be about entertainment as the driver of member engagement. Anyone who can combine gamification, metrics, and simplicity will be a winner in the long run!”

~ Brian Overkær, Founder of Intelligent Cycling ~

In addition, SH1FT Fitness’s Will Brereton highlights the potential of hybrid content accessible across various bike setups, indicating a direction for future content development.

“We took our most popular virtual-only programme, R1DE, and reverse-engineered it into an instructor led format now taught by thousands of instructors worldwide. We actually have WEXER to thank for this, as it was requested and we used the data to shape the evolution of the live class experience.”

~ Will Brereton, Studio Content Creator for SH1FT Fitness ~

Has Your Club Embraced The Future Of Indoor Cycling

Wexer offers a gateway to a world of engaging and immersive fitness experiences for fitness clubs looking to optimize their indoor cycling offerings and for those curious about joining the indoor cycling revolution.

As indoor cycling continues to gain momentum, its evolution promises captivating experiences, innovative formats, and seamless integration. With entertainment as the driving force and tech integration enhancing user engagement, indoor cycling is poised to become an indispensable element of the fitness landscape. Whether you’re a seasoned enthusiast or a curious beginner, the future of indoor cycling holds a dynamic journey filled with excitement and transformation.

Reach out to your account manager to discover how you can enhance your indoor cycling studio and explore the future of fitness.

More Articles:

Intelligent Cycling

Indoor Cycling Experience

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The digital training space has leapfrogged directly into the future, and the awareness and growth of online workouts has made years of progress in a matter of weeks. But what awaits after the pandemic?

Here at Wexer we are convinced that the entire fitness industry will be facing a new normal. One where customer behavior will not be the same and gym habits are radically changed. Bottom line – if clubs don’t offer their member digital training options, then those members will get it from someone else. I guarantee it!

The side effect of all this? More digital content consumed = more digital content needed. Supply and demand – simple as that.

We serve some of the biggest club chains in the world and we know how fast demand is changing.
Essentially, there has never been a better time to become a Wexer content partner. We supply our clients with a world class platform and your workouts could be on it.

What are we looking for then?

We’re looking for content that will engage the end user and leave them wanting to come back for more!

• Perhaps you’re already producing cool content and you need another revenue stream?
• You have a great following on social media, but it’s time to take your game to the next level?
• You are a trainer, who’s business has been disrupted and it’s time to go online?

In short: Whether you have established production or just getting into it – feel free to get in touch, if you have just the right content or concept.

Our daily engagement with our clients makes it easy for us to identify needs and gaps in the current digital workout landscape to give you ongoing direction to your production.

The future is now

I know – that saying is slightly worn out. However, there has probably never been a moment, where this was truer than now. It is time to go digital or capitalize even more if you are already there.

If you think your content has what it takes to be up there with the best brands, trainers, and clubs in the world, then join us as a Wexer content partner.

Also check out How To Live Stream On Your Own Branded Platform.

For more information please get in touch at morten@wexer.com

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