ABOUT FUNK FITNESS 24/7

Funk Fitness was founded in 2014 on the Gold Coast in Queensland, Australia. The club has an electric and colourful atmosphere and has set to become the best 24/7 health and fitness gym on the Gold Coast.

THE CHALLENGE

• High cost of running the group fitness studio
• High cost of instructors
• Underutilized space
• Inconsistent group fitness attendance

Funk Fitness found out that as a new club, it needed to be viable from day one. Group Fitness was a costly part of their business with high outgoing due to cost of instructors, rent, scheduling and managing.

“Wexer Virtual allowed us to maximise an underutilised Group Fitness Room.”

Funk Fitness decided to introduce virtual training wit the Wexer Virtual On Demand Player featuring both group X & cycling classes.

RESULTS

• More classes at peak times
• Convenience
• Reduced cost per class
• More flexibility

After introducing virtual training, Funk Fitness reduced their cost per class. The club also became more flexible and convenient for their members.

“Now we can easily cancel a live class and put in a virtual class as the last minute, due to instructor illness or unavailability. We are also able to upload or change the timetable on our website and our members are able to see what a particular virtual class is all about prior to participating in the class.”

What is your favourite thing about Wexer Virtual? “The high quality of the video classes and the reduction of cost running group X.”

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ABOUT EDGE FITNESS

Edge Fitness was founded in 2008 in Moorhead, Minnesota in the USA. The club is dedicated to helping their members reach all their goals and making sure they have fun doing it!

THE CHALLENGE

• High cost of live classes
• High percentage of downtime
• Lack of classes during the whole day

Edge Fitness remodelled their group fitness studio. However, they could not offer enough classes for their members, which started to go to other big clubs that had the ability to offer classes all day.

“As a smaller club it was impossible to compete with large health clubs and their group fitness programs. Now with the virtual system in place we can offer classes 24/7 with the push of a button.”

Edge Fitness decided to go for Les Mills classes, provided on a Wexer Virtual On Demand Player.

RESULTS

• More variety of classes for the club members
• Better retention rate
• Growth in membership

After introducing virtual training, the club is both keeping and attracting more members who want to do group fitness on their own schedule, instead of trying to plan their day around the club schedule.

“We can now compete with the number of classes large health clubs offer in our area!”

What is your favourite thing about Wexer Virtual? “The quick response to questions or issues we might have is awesome!”

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ABOUT BODYWORKS

Bodyworks was founded in 2004 in Beckley, West Virginia in the USA. The club is dedicated to restoring quality to life. This guiding vision includes integrating prevention and wellness strategies to improve quality of life.

THE CHALLENGE

• Lack of qualified instructors
• Lack of classes during the whole day

The biggest challenge for Bodyworks was offering live classes only in the evenings while members requested classes at various times of the day.

“We needed classes to be available every day, but could not find qualified instructors to teach. With Wexer Virtual, members can take classes on their schedule, anytime – day or night.”

Bodyworks decided to introduce virtual training to their members with 2 On Demand Players with group X classes.

RESULTS

• Variety of classes offered
• Happier club members

After introducing the Wexer Virtual platform, the club now offers a variety of classes that is great for members at all levels of fitness.

“I love the simplicity of using the website to upload videos and put in live classes. Any questions we have are quickly answered and customer service is great.”

What is your favourite thing about Wexer Virtual? – “Customer service is wonderful. They are quick to answer any question we have.”

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ABOUT BLUE GYM

Blue Gym was founded in 2010 in New Delhi, India. The club is dedicated to providing better health through better facilities. The health club currently operates 3 gyms with a total of 2,500 members. Empowered with fitness connoisseurs, the health club strives to deliver the best services when it comes to fitness.

THE CHALLENGE

• Lack of good group X instructors
• No growth in membership
• High percentage of downtime
• High instructor cost

The biggest challenge for Blue Gym was to get the right instructors to conduct good group exercise classes, as the travel time for the instructors is long and the cost is too high.

“Thats why virtual classes are a convenient option. At Blue Gym we see a bright future with VIRTUAL group X classes which are more vibrant and energetic.”

Blue Gym decided to introduce virtual training to their members with the Wexer Virtual Basic Player with group X & cycling classes.

RESULTS

• More classes
• Better membership retention
• More sales and renewals
• Less cost

“Our members are excited – Blue Gym is the first club in Vaishali superb to conduct virtual group X classes.”

Since introducing virtual training, Blue Gym has a better retention rate as well as a substantial increase in new sales. Blue Gym is also the first fitness centre in India to start Les Mills Virtual RPM.

What is your favourite thing about Wexer Virtual? – ‘The friendly approach and willingness to help’

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“If you look across the whole fitness sector, things are changing,” says Robert Louw, Wexer’s Head of European Business Development. “Meliá recognised this. Just as health clubs around the world are looking to give more to their members – more variety, more choice, more flexibility, more innovation – so Meliá Hotels International wanted to evolve its fitness provision to reflect current trends.”

He continues: “In many ways, the need for revitalisation of the fitness space is even stronger in the hotel sector. Guests are increasingly selecting their hotels based on the in-house wellbeing offering, so innovation in this area has the potential to set your business apart, driving up satisfaction scores and repeat business.”

Why was Wexer’s virtual fitness offering seen as the solution?

“Hotels are 24/7 businesses, so they need a 24/7 fitness solution,” continues Louw. “Customer expectations are also rising fast when it comes to the quality of a hotel’s fitness provision – this needs to be at least as good as the gym they use at home.

“Wexer’s virtual platform was therefore seen as the perfect solution: a wide range of group exercise classes, all led by world-leading instructors and filmed with great production values, to bring energy and motivation to the studio at any time of the day – without the need for any staff. It’s the perfect model for a hotel business.

“In addition, Meliá already had small studio spaces – around 25-30sq m – which was used only occasionally, for activities such as yoga or relaxation. The hotels were keen to get much more from these spaces. Offering virtual classes was the ideal solution, both in terms of yield management of the studio, and in terms of guest choice and service standards.”

What specifically has been done?

Over the last year, Meliá Hotels International has piloted in the INNSIDE Brand, Wexer’s virtual class system at two of its hotels – in Palma, Mallorca and in Hamburg, Germany.

Classes are available on-demand, which means guests can select exactly the class they want to do, at any time of day or night; even if you’re jetlagged and want to work out at 4.00am, there are hundreds of great group exercise classes to choose from. This service connects perfectly with the lifestyle of the INNSIDE costumers, who want to be able to keep their routine while they are travelling.

With what impact – what results have been seen?

The results have been notable.

The average guest satisfaction score for the gyms at Innside by Meliá Brand is 78.6%, which of course is already quite good.

However, across the whole brand, the average satisfaction score for gyms that doesn’t have Wexer is 76.8%; the overall average noted above is pulled up significantly by INNSIDE Hamburg and INNSIDE Palma Bosque, where the gyms achieve satisfaction scores of 84.5% and 88.4% respectively.

And when asked specifically about satisfaction with Wexer’s virtual classes, the average across the two pilot gyms is a whopping 85.5 per cent.

User feedback has also been very positive, with reviews on the likes of TripAdvisor and Booking.com raving about the virtual classes, the “modern studio” and the 24-hour gym that “offered everything needed”.

“The wellness offer of the INNSIDE brand has reached a turning point due to Wexer: we are now able to offer a quality 24/7 product with a wide range of gym classes; something long sought after by our customers. Nowadays, travelers want to maintain their exercise routine whether travelling for business or other. Wexer has enabled us to discover this need in an innovative and professional way.”

Ignacio Alastuey, Director – Brand Experience Worldwide, Melia Hotels International

So, what plans to evolve or roll out Wexer’s virtual offering? 

Off the back of this highly successful pilot, Meliá Hotels International is now committed to installing Wexer in every new-build site of the INNSIDE Brand, as well as in every renovated site with the potential to incorporate a studio space.

The offering is also set to be refined slightly, to even better meet the specific requirements of a hotel. Louw explains: “We’re working with Meliá Hotels to identify the most popular classes among its guests. While regular gym users will benefit from the 800+ classes available on the Wexer platform, and will quickly familiarise themselves with the navigation, hotel guests may only be there for a night or two. What they therefore need is a streamlined menu that focuses on the most popular classes, making it even quicker and easier to use.

“We will also be working with the hotels to enhance the physical offering, steering towards premium installations and ensuring all the essentials – yoga mats and so on – are available for the menu of classes being offered. The great results of this pilot show it’s well worth the extra investment.”

For more information about our virtual fitness offering please get in touch here

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How many initiatives could you imagine implementing in your hotels that would deliver this sort of impact – especially if your guest satisfaction scores already averaged almost 77%?

It’s the thing stretch targets are made of isn’t it – yet these are exactly the results achieved by Spanish hotel operator Meliá when it piloted Wexer Virtual, the market-leading virtual group exercise solution.

Meliá already had small studio spaces – around 25-30sq m – which were used only occasionally for activities such as yoga or relaxation. The hotels were keen to get much more from these spaces; offering virtual classes was seen to be the ideal solution.

Wexer Virtual has since provided huge added value for guests, allowing them to select exactly the class they want to do, at any time of day or night, from an on-demand library of over 1,000 classes. Suffering from jetlag and struggling to get going in the morning? Kick things off with a HIIT class. Need to wind down after a busy day of business meetings? How about a meditation or yoga class?

And the results speak for themselves.

The average guest satisfaction score for Meliá’s gyms sits at 78.6%, but the highest satisfaction score for an individual gym that doesn’t have Wexer is 76.8%; the overall average is pulled up significantly by Hamburg and Palma, the two Wexer pilot sites, where the gyms achieve satisfaction scores of 84.5% and 88.4% respectively.

Qualitative user feedback has also been very positive, with reviews on TripAdvisor and Booking.com raving about the virtual classes, the “modern studio” and the 24-hour gym that “offered everything needed”.

In this digital age, consumers expect fitness to be accessible any time, anywhere, at the click of a button. That expectation is only magnified in the 24/7 environment of a hotel.

Wexer helps you meet those expectations.

To find out how Wexer can help you meet guests’ 24/7 fitness expectations, please contact us at info@wexer.com

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