1FitLife will provide the addition of new content with their creative expertise in the wellness, health, and fitness domain. With a rich history in diverse industries such as Rehabilitation, Wellness, Connected Fitness, Digital, TV, and Music, 1FitLife positions itself with exciting new audio and video content. Their health and well-being solutions are expertly designed to engage people at any stage of their wellness journey, perfectly complementing Wexer’s wellness content expansion.

A Synergistic Partnership for Enhanced Well-Being

This collaboration propels Wexer’s ongoing commitment to offering a comprehensive, wellness focused content library. The partnership shines a spotlight on crucial aspects of holistic wellness such as workplace wellbeing, rest, recovery, and mindfulness, addressing the holistic needs of modern users.

“More and more of our users are turning to well-being focused workouts. I’m very happy we can now offer a library of audio sessions, which can be done anytime, anywhere. The sessions offer great insights into various aspects of life and all have a coaching element, fit for the purpose.”

~ Morten Andersen, Head of Content at Wexer ~

New Wexer 1FitLife Audio Channels

1FitLife is contributing an exciting range of audio channels to this partnership, including the Life Coaching Series, Mindfulness at Work Series, NLP Series, and Workspace Health Series. These series feature expert coaching on various topics, catering to a diverse audience with videos of varying lengths. From quick, bite-sized clips for the time-restricted to more in-depth sessions, these offerings are designed to accommodate every user’s needs and schedules.

New Wexer Video Channels for Holistic Wellness

In a move to complement the 1FitLife well-being audio series, Wexer also announces the launch of two new video channels:

1. Get Started Series – A 7-week program designed to guide users at the onset of their fitness journey or those making a comeback.
2. Improve Your Sleep Series – An 11-episode guide focused on enhancing rest and sleep quality.

“Working with Wexer allows us to connect with the users and provide the content they really want and most importantly, it helps improve their well-being. By utilising our insights along with Wexer’s robust performance reporting, we are able to provide an up-to-date and unique library of content for users, whether they are advanced or at the start of their wellbeing journey.”

~ Anna Langridge, Production Director at 1FitLife ~

The Future of Fitness and Well-Being

This partnership between Wexer and 1FitLife marks a significant milestone in the fitness and wellness industry. By combining 1FitLife’s creative prowess with Wexer’s technological expertise and deep understanding of user needs, they are set to redefine the standards of fitness and wellness content. The emphasis on audio channels is a testament to the evolving nature of fitness regimes, where convenience and accessibility play a crucial role.

With this collaboration, Wexer and 1FitLife are not just offering fitness solutions; they are creating a movement towards a more mindful, well-rounded approach to health and wellness. As users around the globe seek more integrated and versatile ways to incorporate fitness and wellness into their daily lives, this partnership stands as a beacon of innovation and commitment to enhancing the quality of life through technology and creative content.

As we look forward, the fitness industry is poised for a transformative journey, with Wexer and 1FitLife leading the way towards a healthier, more connected world.

If you want to learn more about how Wexer can support your digital content strategy, get in touch – info@wexer.com  

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Wexer Press Contact: Claire Evans claire.evans@wexer.com

The post Wexer and 1FitLife: Pioneering Wellness with New Partnership appeared first on Wexer.

SH1FT Fitness, a frontrunner in innovative fitness programs, has responded to the time-crunched schedules of its community with the launch of an exciting range of express workouts. These fresh additions will cater to all fitness levels, ensuring that regardless of your busy routine, there’s always room for a rejuvenating workout session.

SH1FT Fitness proudly presents its variety of express workout formats with SH1FT, L1FT, R1ZE, M1ND, R1DE, and the new STR1KE workouts, all now accessible on the Wexer virtual fitness platform. The new series features a collection of 16 express workouts, enabling fitness enthusiasts worldwide to engage in efficient and invigorating exercises.

The latest lineup of express workouts offers something for everyone. Explore the brand-new MMA-inspired STR1KE format, with highlights such as ‘BOX FIT’ and ‘BOXING HIIT.’ 

“My top pick is our 20-minute BOX FIT class – a rhythmic, beat-based boxing routine guaranteed to elevate your heart rate. Led by Marcus and Iman, two of the fitness world’s most renowned presenters, the infectious energy they bring to this workout will leave you on an endorphin high.”

~ Will Brereton, Founder of SH1FT Fitness ~

Additionally, indulge in captivating R1DE cycle sessions and experience the revitalizing M1ND stretches and flows that serve as the perfect conclusion to any workout.

Furthermore, SH1FT Fitness introduces three fresh express workouts from the immensely popular SCULPT & TONE Series in L1FT. These dynamic sessions target specific areas such as the upper body and arms, glutes, and abs.

They tailored these short yet impactful workouts for those with less time but want promising and immediate results.

SH1FT Fitness Express Workouts On The Wexer Platform

1. SH1FT:

Smart, high intensity functional training workouts. The ability to move with power, control and precision is the key to functional fitness and staying “fit for life” at any age. 

2. L1FT:

A strength development format that delivers real results with varied training protocols and a “workout of the day” focus, L1FT workouts are suitable for everyone from beginner to athlete. Each workout uses smart, safe and progressive movements to ensure they deliver the perfect workout for any fitness level.

• L1FT – SCULPT & TONE (Upper Body): Target your upper body muscles with precision in this dynamic workout session.
• L1FT – SCULPT & TONE (Upper Body): Target your upper body muscles with precision in this dynamic workout session.
• L1FT – SCULPT & TONE (Abs): Achieve a sculpted core with core-focused exercises that are both effective and time-efficient.

3. R1ZE:

High intensity functional training with multi-dimensional functional movements for a full body interval blast. R1ZE is the most varied of our formats, ranging from no impact strength to speed and agility.

4. M1ND:

Stretches and Flows: Wind down with calming stretches and flows that enhance flexibility and relaxation. Functional stretching, mobility, and stability for non-yogis.  M1ND workouts are zero impact, making you more mobile and functional and complimenting all other types of exercise. They also provide an ideal entry point for older populations or those brand new to working out.

5. R1DE:

Cycling Sessions: High intensity, low impact cardio workouts on a bike. Engage in heart-pumping cycling sessions that provide a fantastic cardiovascular workout and leg strength. The best of studio cycling integrating great music, body movement and an endorphin rush. 

6. STR1KE:

MMA inspired combat cardio training. STR1KE fuses mixed martial arts techniques, high-intensity cardio, and functional training to deliver an adrenaline-pumping workout that will challenge both your physical and mental limits. 

• STR1KE – BOX FIT: An energetic and rhythmic boxing routine designed to elevate your heart rate and boost your endurance.
• STR1KE – BOXING HIIT: High-intensity interval training mixed with boxing techniques for a powerful full-body workout.

Stay connected with SH1FT Fitness and experience the transformative power of express workouts on the Wexer platform. Whether you’re aiming to maintain your fitness momentum or jumpstart your journey, SH1FT’s innovative approach ensures you can achieve your goals without compromising on time.

If you want to learn more about how Wexer can support your digital content strategy, get in touch with us by emailing info@wexer.com.

More Information

Wexer Press Contact: Claire Evans claire.evans@wexer.com

SH1FT Fitness

Will Brereton, Founder of SH1FT Fitness

The post Wexer Introduces SH1FT Express Workouts: Stay Active & Fit appeared first on Wexer.

The addition of Cycling Sophie’s German language content enriches Wexer’s library, catering to a diverse global audience. In this blog post, we dive into what makes Cycling Sophie’s content unique, her inspiring journey, and how this partnership with Wexer is set to revolutionize the indoor cycling experience.

Pedaling to the Rhythm of Success: What Cycling Sophie Offers

Cycling Sophie’s philosophy centers around rhythm and performance-based indoor cycling with a special emphasis on the power of music in every class. But it’s not just about the music beats, Sophie crafts her classes with specific goals in mind. Whether you’re a beginner or an advanced cyclist, each session is designed to cater to your needs and help you achieve your fitness objectives.

With the integration of Myzone heart rate zones, Cycling Sophie ensures that every class is a personalized journey for you and your body. Sophie shared, “It really is just about you and your body. You don’t ever need to worry that you won’t be good enough to do my classes.”

“Cycling Sophie offers classes for all levels – beginner, intermediate and advanced – with workouts ranging from 15 to 90 minutes. There really is something for everyone.”

~ Sophie Joline Fischer ~

From English to German: Unveiling the Surge in Demand

While Cycling Sophie initially created content in English to connect with a global audience, it was the shift to producing German language content that truly set the wheels in motion. As the first to offer this unique approach to indoor cycling in Germany, Sophie saw her YouTube user numbers skyrocket. With a gap in the market and a strong demand for quality content in the German language, Cycling Sophie quickly became a sensation, filling a void that enthusiasts had long been searching for.

There just wasn’t anyone else doing this for indoor cycling, and the demand in Germany was high.

A Powerful Partnership: Cycling Sophie Joins Wexer

Sophie’s journey took an exciting turn when Core Health & Fitness, the exclusive commercial licensee of the Schwinn brand and owner of Wexer, approached her. This partnership led to the integration of Cycling Sophie’s content into the Wexer ecosystem. With her workouts now available on Wexer Virtual – the in-club system – and Wexer Mobile, Sophie’s reach extends to indoor cycling enthusiasts in clubs worldwide who may not have previously encountered her captivating content.

Sophie shared, “It’s really exciting, because it gives us a chance to reach people who cycle in clubs and who might not have come across Cycling Sophie yet. We will start with 30 workouts on the Wexer platform – 80 per cent of which are in German, the remainder in English – and will regularly add new multilingual content.

Sophie’s Story: From Professional Cyclist to Inspiring Influencer

Sophie’s path to indoor cycling stardom is one of perseverance and passion. Having been a member of the German national youth cycling team from the age of 16, Sophie’s love for cycling ran deep. She embraced indoor cycling, starting out as a participant before becoming an instructor in 2017. 

However, a life-altering accident in 2018 forced her to shift her focus from outdoor cycling to indoor workouts. She shares, “I had a serious bike accident outdoors. I only survived because I was wearing a helmet. I lost confidence outdoors and indoor cycling became my go-to workout. There’s now nothing I enjoy more, and I aim to share that passion with everyone who cycles with me.”

What began as a personal coping mechanism soon evolved into a mission to share her newfound passion with others.

The Spark Behind Cycling Sophie: Empowerment and Inspiration

The onset of the pandemic brought about unprecedented challenges, but it also fueled the birth of Cycling Sophie. She saw in-club fitness attendees were looking for ways to stay active during the lockdown. Sophie and her business partner Jan envisioned a platform that offered more than just exercise routines. They aimed to inspire and empower individuals at various fitness levels and offer workouts ranging from 15 to 90 minutes that truly reflected Sophie’s unwavering enthusiasm.

They uploaded the first Cycling Sophie multilingual content to YouTube in January 2021. Their goal was to change how people felt about indoor cycling. Sophie said, “In Germany, it’s always been seen as a tough workout where the room is full of men in lycra. I wanted to change that, sharing my passion with new and younger audiences.”

Milestones and Dreams: Cycling Sophie’s Impact

Cycling Sophie’s influence is undeniable. Sophie’s online presence is a testament to the positive impact she’s making in the fitness world. She has almost 1 million YouTube clicks and a robust following on Instagram. However, beyond the numbers, Sophie’s proudest achievement lies in the lives she’s touched.

Daily messages of gratitude pour in from individuals whose lives have been transformed by her approach. Sophie envisions a future with her own indoor cycling studio, but for now, her focus remains on radiating positive energy through her virtual presence.

“Cycling Sophie’s excellent content is exactly what we were looking for, allowing us to support our customers across Germany with expert but fun classes that will help clubs do exactly what Sophie set out to do: change the way people view indoor cycling and inspire new audiences to get involved.”

~ Morten Andersen, Global Head of Content at Wexer. ~

Embracing the Cycling Revolution with Sophie and Wexer

The partnership between Cycling Sophie and Wexer marks a significant stride in the evolution of indoor cycling and provides more cycling multilingual content. By joining forces, they’re breaking barriers and redefining the way we approach workouts. Check out this article about The Future of Indoor Cycling: The Virtual Trends Fueling the Evolution by Morten Andersen, Wexer’s Global Head of Content.

With a commitment to offering tailored experiences and fostering a sense of community, Cycling Sophie’s content on the Wexer platform promises to captivate, inspire, and empower cycling enthusiasts around the globe.

As Sophie continues to pedal to the rhythm of her dreams, her journey becomes an invitation for us all to embrace the joy and vitality of indoor cycling.

If you want to learn more about how Wexer can support your digital content strategy, get in touch – info@wexer.com  

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Wexer Press Contact: Claire Evans claire.evans@wexer.com

Cycling Sophie

Sophie Joline Fischer

Cycling Sophie YouTube

The post Introducing Cycling Sophie: New Wexer Multilingual Content appeared first on Wexer.

The MELT Method® is a breakthrough self-care practice that restores the supportiveness of the body’s connective tissue system called fascia to eliminate chronic pain, improve performance, and decrease the accumulated stress caused by repetitive postures and movements of everyday living. 

By addressing the crucial elements of supple, hydrated fascia and a balanced nervous system, MELT Method offers simple yet effective self-care treatments that deliver immediate and lasting results, including increased mobility, stability, and balance, as well as reducing aches and pain, joint stiffness, and the negative effects we associate with ageing.

“The addition of the MELT Method to our content library aligns perfectly with our mission, as it emphasises the importance of recovery and self-care as integral components of overall health and wellbeing.”

~ Morten Andersen, Head of Content at Wexer ~

Wexer, known for its commitment to providing fitness facilities and users with high-quality content and digital solutions, is proud to add the MELT Method to its extensive library of expert-led workouts. By leveraging the MELT Method’s expertise, Wexer aims to empower businesses to engage, retain, and motivate their members more effectively.

Andersen shared, “Our goal at Wexer is to support members and, in turn, business by providing content that improves health outcomes. We do this via our expert-led content, providing our clients with the data insights and resources they need to help improve their members’ experience.” 

“Collaborating with Wexer means we can reach more people, make a positive impact in their results, and support them on their health journey. Whether you exercise to lean down, tone up, prepare or recover from sports and athletics, the MELT Method compliments any active lifestyle offering pain prevention and relief.”

~ Sue Hitzmann – Founder & Chief Creative Officer of MELT & Owner of Longevity Fitness, Inc. ~

Hitzmann continued, “Repetitive stress injuries and joint pain are common in athletics and fitness. Our mission is to help people live a more resilient, active, healthy life by adding the missing link of neurofascial therapy to their general fitness routine. Learning how to care for fascia by implementing the mindset of a hands-on therapist is what we call becoming a Hands-Off Bodyworker. MELT strategies are easy to implement and make lasting results.” 

MELT Method joins Wexer to help continue to expand its repertoire of wellness solutions, enabling gyms, hotels and users worldwide to access a comprehensive content library. This partnership marks a significant step toward transforming the way users approach health and wellbeing, placing recovery at the forefront of their journey towards a pain-free and vibrant life.

Check out the extensive Wexer digital content library now. For more information, get in touch at info@wexer.com.

More Information

Wexer Press Contact: Clarie Evans by emailing claire.evans@wexer.com

About MELT Method:

The MELT Method® (MELT®) is a revolutionary self-care system designed to help you improve performance, and eliminate the mental and physical stress that accumulates from daily living. MELT Method also provides significant relief for those already experiencing persistent pain and dysfunction.

Using soft rollers and balls, MELT blends mindful meditation and breathwork techniques to help boost the body’s natural healing mechanisms with self-myofascial restorative techniques that simulate hands-on therapeutic treatments.

This preventative, proactive approach known as Hands-Off Bodywork® is a simple, daily self-care practice anyone, at any age or activity level, can use to effectively improve their sense of wellbeing and live a more active, healthy, pain-free life.

About Sue Hitzmann

Sue Hitzmann, MS, CST, NMT, is a manual therapist, exercise physiologist, and founding member of the Fascia Research Society. She is an accredited industry leader and internationally recognized educator in the fitness and therapeutic industries. What started as homework for her private clients has become an international brand and educational training program. Sue has spent decades assimilating groundbreaking science and research into a one-of-a-kind self-treatment method to empower people to become their own Hands-Off Bodyworker®.

“The addition of the MELT Method to our content library aligns perfectly with our mission, as it emphasises the importance of recovery and self-care as integral components of overall health and wellbeing.” ~ Morten Andersen, Head of Content at Wexer ~

The post MELT Method Joins Wexer as a New Content Provider appeared first on Wexer.

Founded in 2012, Revo Fitness has come a long way, with 31 gyms spread across Western Australia, New South Wales, South Australia, and Victoria. With 12 new openings already in the pipeline for 2023-24, Revo Fitness is rapidly expanding. And now, they’re looking to expand their digital offering even further with Wexer’s help.

Through the Revo App launching next month, Level Two Revo Fitness members will gain access to thousands of guided, expert-led workouts. This will create a full-service digital offering that empowers members to achieve their fitness goals wherever and whenever they please. With Wexer’s extensive library of expert-led workouts, customisable platforms, and data-driven insights, Revo Fitness will now be able to engage and motivate their members more effectively.

Wexer has always been at the forefront of fitness technology. We provide access to high-quality content and digital solutions for fitness facilities and users worldwide. Whether you’re looking for virtual group exercise classes, individual workouts, or even live-streamed experiences, we have you covered. And with our data-driven insights, businesses can analyse their member’s behaviour and preferences, enabling them to tailor their offering to their specific needs.

“We are thrilled to collaborate with Revo Fitness, an inspiring brand that shares our passion for innovation and exceptional fitness experiences.”

Sam Aldred, Head of APAC at Wexer

Revo’s impressive growth trajectory and entrepreneurial spirit make it a hugely exciting brand to partner with. Founded by Andrew Holder, the brand encapsulates the drive, energy and ambition of the modern fitness industry and resonates with the next generation of fitness enthusiasts.

“By combining Revo’s dynamic approach with Wexer’s cutting-edge digital solutions, we will together empower their members to stay motivated and committed to their fitness journeys. This partnership feels like an exciting milestone in the fitness industry.”

“We believe fitness should be accessible and engaging for everyone, both in and out of our clubs.”

Andrew Holder, Revo Fitness Founder and Managing Director

“Partnering with Wexer allows us to enhance our digital offerings and deliver on our mission, providing our members with unrivalled fitness experiences that align with their active lifestyles.”

“Together, Revo Fitness and Wexer are redefining the future of fitness, empowering Australians to lead healthier, more active lives.”

This strategic partnership marks a significant milestone, as it promises to make quality fitness affordable and accessible to millions of Australians. As the world continues to change, the fitness industry must evolve with it, and by working with brands such as Revo, we are leading the way in this transformation. Together, we are taking fitness everywhere.

The post Revo Fitness and Wexer Join Forces To Take Fitness Everywhere appeared first on Wexer.

As a result of this partnership, HUSK users will have access to Wexer’s extensive library of on-demand fitness classes, including yoga, strength training, and cardio. The content will be available through an API and hosted on HUSK’s own digital platforms, making it easy for users to access the workouts from the comfort of their own homes.

The Wexer and HUSK partner relationship is significant because it means that more people will have access to high-quality fitness and wellness content. With the ongoing demand for quality wellness content, many people are working out outside of the gym. By providing access to on-demand content, HUSK and Wexer are helping to bridge that gap and make fitness and wellness more accessible to everyone.

“Wexer is really excited about this partnership,” says Head of APAC, Sam Aldred who brokered the partnership, “we have huge areas in common with a shared understanding around the importance of digital tools to scale and deliver benefits to users, but more importantly, we have a shared vision to empower healthier living.”  

The partnership highlights the growing importance of access to digital on-demand services.

“We are excited about the Wexer and Husk partnership because it will enable us to expand our digital fitness and wellbeing offerings to our customer base.”

Erin Markowski, Husk Chief Operating Officer

Aldred concluded, “Fitness doesn’t end with a visit to the gym. Our goal is to support our partners to drive benefits to individuals holistically.”

Check out our extensive digital content library! For more information, get in touch at info@wexer.com.

About HUSK

Husk partners with organizations to make healthy easier by designing sustainable wellness programs that connect people to their benefits. When you have a supportive framework for wellness surrounding your everyday life, you can grow into the best version of yourself. The wellness programs include nutrition, mental health, rewards, movement, and a wellness marketplace.

The post Wexer and HUSK Partner to Deliver Wellness Content to 10M+ Users appeared first on Wexer.

The deal will provide Wexer with the funding to scale its business – including through significant acquisitions to consolidate the digital fitness sector – and drive digital adoption across the global health club sector.

Jason Leone, President of Core, said: “Coming out of Covid, commercial customers across gym and vertical market categories are placing an increased emphasis on connected fitness. Though many consumers are returning to in-person workouts, they expect to continue to complement these with connected fitness workouts, highlighting the importance of delivering an omnichannel experience.”

Paul Bowman, Wexer CEO, said: “This is a momentous step for Wexer, simultaneously granting us the support, investment and distribution we need to dramatically scale our business and accelerate towards our mission of hybridising the fitness industry.

“The opportunity to work closely with Core Health & Fitness, collaborating across its portfolio of globally recognised brands to build an even more diverse digital ecosystem, is another huge benefit of this acquisition. We are delighted with our new ownership and excited by its implications not only for Wexer, but for the sector as a whole.”

Rick Sullivan, Partner at Gainline, added: “As a leading B2B supplier for the global health and fitness market, we see Wexer as a natural extension of Core’s business model.”

The collaboration will begin with a global roadshow designed to educate and inspire the fitness sector around the need to embrace omnichannel fitness. Exploring the powerful impact that a digital offering has on health club membership sales, up-sales and member retention, the roadshow will support operators with insights not only into why but also how to make the business-critical shift to a sustainable hybrid model.

About Core Health & Fitness

Core Health & Fitness is a vertically integrated global manufacturer of fitness equipment with a strong market presence across cardio, strength, group cycling and high-intensity interval training (HIIT) equipment. Core’s innovative, high-quality products are sold under the iconic brands of StairMaster, Schwinn, Nautilus, Star Trac and Throwdown. Core sells its products into more than 100 countries worldwide. corehandf.com

About Wexer

As a digital fitness market leader, our mission at Wexer is to bring world-class digital fitness to your community. In the fitness sector, we partner with our clients to ensure health clubs remain at the heart of the member experience. Our technology creates a bridge between the

digital and physical worlds, enhancing in-club products and experiences; broadening the audience for clubs’ expertise, talent and programming via new ‘always-on’ channels; and enabling every user touchpoint to be shaped by data and personalised insight. wexer.com

About Gainline Capital Partners

Gainline Capital Partners is a private equity firm that invests in US-based middle market companies. The firm invests in profitable companies with enterprise values of up to US$250m. Gainline partners with management teams to help execute their vision, drive sustainable growth and create long-term value. gainlinecapital.com

For more information, please get in touch at info@wexer.com

The post Core Health & Fitness acquires Wexer; unveils digital sector consolidation strategy appeared first on Wexer.

Australian telecommunications giant Optus has announced a new partnership with leading digital fitness expert Wexer to deliver more than 700 new fitness workouts through OS Fitness.

Launched in July 2020 on the Optus Sport app, OS Fitness content is available to all eligible Optus customers who have access to the Optus Sport app included as part of their mobile or internet plan. Non-Optus customers can subscribe to Optus Sport for A$14.99 a month, which also includes unlimited access to English Premier League football.

The new partnership with Wexer brings further choice to the OS Fitness offering, bringing the total number of classes available to over 1,000 and ensuring Optus Sport customers have access to high quality, on-demand workout content to suit their fitness needs and goals – whatever their age or fitness level.

Optus Head of TV and Content Corin Dimopoulos said: “There’s never been more talent in digital fitness, and we’ve picked our content partners from the best of the best. We wanted to work with Wexer because of its expertise in fitness and technology, as well as its ability to deliver a large volume of workout content we knew our customers would love.”

Optus Sport is available not only via mobile and tablet, but also via compatible smart TVs, laptops, PCs and the latest Xbox One gaming consoles – a flexibility of access that Wexer is able extend to its fitness content thanks to the new Wexer API, which allows Wexer content to be integrated across the full breadth of the Optus digital ecosystem.

Sam Aldred, Head of APAC for Wexer, adds: “This new partnership recognises the value of world-class fitness content in retaining and acquiring customers not only within the fitness industry, but across all industries. Our vision is for fitness and wellness to be everywhere, positively impacting people’s lives and businesses around the world.”

Mr Dimopoulos concludes: “OS Fitness is a great way to keep yourself and your family fit, because there’s a workout for everyone – whether that’s an express session or a full-body burn. We’re looking forward to seeing what our partnership with Wexer brings as we deliver even more great workouts to Optus Sport customers.”

OS Fitness complements an already strong Optus Sport offering, which includes exclusive live rights and on-demand access to some of the world’s best football, including the English Premier League and the Women’s Super League.

Media Contacts:

Optus Sport Fitness

Dani Hanlon / Tara White

+61 2 8082 7850 / media@optus.com.au

Wexer

Hazel Frank
+44 7720 602868/ info@wexer.com

The post Press release: Telco giant Optus partners with Wexer to expand digital fitness offering appeared first on Wexer.

US health club operator Fitness One – which operates full-service health clubs across several US States – was one of the first operators in the world to launch Wexer Web Player, the white label ‘any time, anywhere’ virtual group exercise platform.

Branded as Fitness One On Demand and offered for free to all members, the new service was launched in November 2019 – well before COVID-19 lockdown. Indeed, it is part of Fitness One’s long-term strategy to reach beyond its physical facilities, meeting customers’ growing demand for engaging, varied, motivating out-of-club support, but doing so in a way that it is able to maintain ownership of the relationships, the customer data, the full member experience.

“At Fitness One, we had already begun a 12-month initiative to expand beyond the four walls of the athletic club,” said Jake Curreri, Chief Technology Officer at Fitness One. “This then shifted from ‘priority’ to ‘urgency’ in an incredibly short space of time – something that collectively the world could not have anticipated.”

Fortunately, with the Web Player already in place, Fitness One was in the perfect position to respond immediately to COVID lockdown, switching almost overnight to an online-only offering that allowed it to support its members remotely.

And members welcomed the initiative, with the number of unique On Demand users skyrocketing: an impressive 2,251% growth from February to March 2020. Usage also rose, with the number of sessions per user going up 21% and average session length up 78.5%.

“Our complimentary On Demand membership has pivoted us from surviving to growing in an unprecedented capacity,” confirmed Curreri.

“Partnering with Wexer has allowed us to enable digital content at scale. We will look to maintain these efforts, integrating the in- and out-club experiences, as our doors re-open.”

For more information please contact us at info@wexer.com

The post How Fitness One’s on-demand fitness platform soared 2,251% during COVID lockdown appeared first on Wexer.

Smart+ Switch has been designed as a standalone product that allows operators to harness the power of virtual group cycling – even where a full studio isn’t an option.

The bike features all the market-leading technology you’d expect from BODY BIKE, but with an important added feature: an integrated screen through which users can access a specially curated, pre-loaded collection of Wexer’s best virtual cycling classes.

Whether on the gym floor of a mainstream club, in a corporate facility, hotel gym or hotel room, the new bike delivers the full buzz and engagement of group cycling to those working out independently. The user simply jumps on, selects a class and rides.

For those interested in performance data, Wexer’s tech integration with BODY BIKE means all user metrics – from power to cadence, calories to distance – can be shown on the screen.

This industrial-grade screen has been designed for durability and reliability, while the programming is supported by the same robust Wexer Virtual platform that boasts a 99.9 per cent uptime across all Wexer clients in over 50 countries.

Finally, there’s a unique optional 180° swivel on the screen, which allows for floor-based training in front of the bike where appropriate. Once again drawing from the extensive Wexer class library, these floor-based workouts – focused on strength and stretching – are specially curated to complement a cycling workout; the user is encouraged to select one of these classes on completion of their ride.

In this way, the BODY BIKE Switch allows for a fully independent – yet expert-led and highly motivational – full-body workout, wherever the user may be.

“We’re bringing together the best products on the market – the best bike, the best virtual system and the best cycling classes – to deliver an indoor cycling experience like no other,” says Kim Hessellund, CEO of BODY BIKE parent company the HDD Group. “Whatever the constraints of your club or fitness facility, you can now offer world-class indoor cycling to your customers.”

For more information please contact us at info@wexer.com

The post Wexer & BODY BIKE: An indoor cycling experience like no other appeared first on Wexer.