#1 ­– Consumer demands are changing. We must adapt.

“Innovations in one field can drive even higher expectations across the board,” said tech consultant John Blackburn. “Apple creates a product we’ve never dreamed of and suddenly consumers expect similar in other areas: instant gratification and seamless, highly digitalised experiences.”

As a result, he says, businesses must shift their focus from internal to external, looking at what their customers want and shaping their businesses around this. “There’s a land grab in fitness at the moment, and businesses that think outside in, not inside out, will be the ones that succeed. The more you can take what the person wants and embed it in their day-to-day life, the more relevant and meaningful it becomes to them and the more they will come back.”

#2 – Digital isn’t going anywhere. It’s time to embrace it.

“If you look at the headlines, you’d think connected home equipment sales were decreasing,” said Jason Leone, chief financial & administrative officer for Core Health & Fitness. “They aren’t. Growth is slowing and bifurcating, but connected equipment is here to stay and is only going become an even bigger piece of the pie, in the gym and at home.”

We share one thing we learned about digital fitness from fitness technology expert Bryan O’Rourke here: “It’s a real opportunity. With the recent advances in technology, and with the right partners and the right thinking, you aren’t talking about spending US$8m to go digital any more. There will be risk, but also a tremendous amount of opportunity in the next decade.”

#3 – Think about your digital strategy.

Don’t just assume it will be a success.

“Don’t think about your digital strategy for today. Think about it for tomorrow and for next year. Technology moves at a rapid pace, so if you aren’t already planning for the future, you’ll always be left behind and trying to catch up,” said Nad Myan, director of growth and innovation for Evolution Wellness. “It has to be a constant play.”

#4 – Be authentic and be clear on your ‘why’

Stuart Martin, managing director of Active Nation, said: “When it comes to digital, you have to start with the end in mind. Be clear on your desired outcomes, keep it simple, and align digital with your core proposition. Do not treat it as a bolt-on.”
O’Rourke agreed: “More than anything, it’s about being honest about what your value proposition is based on your business model. What is the exact user experience and how are you going to operationalise and execute that? It’s easier said than done, but it’s all about the execution.”

He added: “Make choices: you can’t be everything to everyone. Incorporate digital in a thoughtful way to help deliver a very specific customer experience. Plug in the tech that serves this experience rather than being distracted by the new shiny thing.”

#5 – Users still want to connect with people

“Keep it real and keep it inclusive,” urged Martin. “If you use influencers, make sure they’re real people with lifestyle challenges your customers will identify with.”

Garrett Marshall, President – Fitness Streaming for Xponential Fitness, agreed: “People buy the person, then the business, then the product. Leverage known people and known brands.”

“Fitness is about feeling a connection with someone, even if virtually,” agreed Mike Donavanik, founder and president of Sweat Factor. “It’s why it’s so important for clubs to champion their own rockstars online as well as in-person.”

Which is exactly what Evolution Wellness is doing, said Myan: “We’re in the business of creating communities: that’s how we get retention and referrals and how our numbers grow. So it’s important that the faces our members see in our digital content are the ones they see in the gym.”

“Digital is just an extension of creating a community you own and capture within your ecosystem,” agreed Will Brereton, founder of SH1FT Fitness. “The only good reason to do it is to create a connection between your customers and your brand.”

#6 – Your own content doesn’t need to be perfect

This focus on connection means self-produced content doesn’t have to be perfect. “The data is fairly clear,” confirmed Marshall. “If you have super-high production values, it’s actually a disadvantage. Millennials and Gen Z see it as less authentic.”

“If you’re worried about keeping up with the big players in digital… don’t,” agreed Donavanik. “It’s about connection. Some people have grown and monetised followings just by filming on their iPhone.

“When you first go in front of a camera, it can feel a bit strange, but you’ll soon find your footing and establish what works for you. The key: just start. Start creating content. It doesn’t need to be superb, because quality is subjective. Let go of perfectionism. If you make a mistake, 90 per cent of end users won’t even notice. In a way, it even helps the authenticity, so don’t get too caught up in it.”

#7 – Volume is found in partnership

“You need to delight the customer with something new they haven’t seen before, so they feel they get value every time they log in,” said Marshall.

Yet as Brereton explained: “Creating an entire digital channel isn’t feasible for most operations. You have to build out an entire team and studio to create content; it’s a full-time venture and a real commitment to be on the flywheel of constantly creating it.”

He added what he has learned about digital fitness: “The best self-produced content is a welcome series for new members that really establishes who your brand is and makes them feel part of the community. Existing members are already motivated; for them, it’s better to collaborate with content providers for a third-party library that you curate to match up with your own offering. Don’t try to be all things to everyone.”

The key, said Blackburn, is understanding “how to leverage partnerships and make them look like seamless offerings to your customer”. His advice: “Don’t link out to them. Take all the offerings and stitch them together to look seamless. It’s a way to scale without scaling – and in today’s world, when barriers to entry in digital are so low, the need to scale without investing in it is important.”

Leone advised: “Smaller operators need to lean on the Wexers of the world. They don’t have the resources to build a solution to meet their members where they want, when they want. Go externally to find the resources to support members and make them stay longer.”

#8 – Follow the data and think wellness, not just fitness

“Keep your ear to the ground, listening to physical and digital customers as well as your trainers to work out what content you should offer, and offer more of,” said Donavanik.

“Sweat Factor still produces its typically more hardcore content, but now we also produce more accessible ‘stepping stones’ to allow new users to come into the brand via easier, more accessible workouts.

“Branch out and build out your content portfolio while remaining authentic to yourself.”

CEO of Wellness Solutions, Tony de Leede, advised that his data shows a need for short format classes of five to 20 minutes. “Fitness snacking is the same as food snacking,” he said. “People want variety – a buffet of workouts – and they’re time-poor. Squeeze in a bit of everything. Breathing and meditation, stretching – the term that works in fitness is ‘recovery’ – as well as the usual classes like HIIT.”

#9 – Make it personal

Michele Meleski, Senior Vice President of National Fitness and Wellness at Invited, shared another key we learned about digital fitness: “Members are looking for more thoughtful programming that’s specific to them. As the overlap grows between fitness and medical, we’ll get more predictive analytics to shape what each individual’s experience should be.”

Blackburn identified a further opportunity to “put metadata behind every section of workout content, so if someone has 30 minutes to work out, Alexa can curate a personalised session – one that potentially stitches together content from multiple providers to meet the individual’s precise needs”.

He added: “It’s about thinking about the consumer first and making it seamless for them.”

#10 – Digital can scale your customer base

“There are over 100 million gym members globally, of which around 60 million in the US,” said Leone. “If you take just a small percentage of that population and give them a hybrid model they can use, that’s a massive number of people.

“We’re also seeing a growing proportion of them are willing to pay for a subscription service through their gym.”

Marshall agreed: “In spite of good success in getting existing members to use digital, 90 per cent of Xponential’s digital users are not bricks and mortar users. These are net new users.”

And there was a bold prediction from Owen Bowling, CEO of The Wellness Program, who said: “I believe we can engage with 50 per cent of the global population if we do things right.

“Tech will be a great enabler – connections, scale, health and wellness support, geographical reach. There’s lots to do before we get there, but look ahead. Play the long game. What is your long-term goal?”

The Wexer Podcast sees Wexer CEO Paul Bowman speak to digital pioneers and experts from around the world about what Wexer has learned about digital fitness, offering listeners insights and advice to support their own digital journeys. Follow the podcast, browse all episodes and listen right here.

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Digital health and fitness market leader Wexer is delighted to announce it has signed a deal to acquire digital fitness experience provider Intelivideo, significantly boosting Wexer’s presence in the US market.

The two businesses already enjoy strong synergies, with both focused on supporting fitness providers in their digital transformation journeys. The transition for existing Intelivideo customers will therefore be a positive one as they are migrated onto Wexer’s robust, market-leading platform to enjoy “significant new technology, partnership and content opportunities”, says Intelivideo CEO Matt Given.

He adds: “Wexer’s acquisition of Intelivideo is great news for us, our clients and their members. As digital fitness becomes a key weapon for fitness brands, Wexer’s leading technology platform and content distribution opportunities represent a huge opportunity for the premium Intelivideo client base.

“Wexer has a long-term outlook on fitness and wellness, with substantial resources to execute an aggressive technology roadmap. Intelivideo brings significant expertise to the space, as well as a customer base that features some of North America’s most well-respected and successful digital pioneers.”

“Wexer’s acquisition by Core Health & Fitness, completed in April 2022, gave us the support, investment and distribution we needed to dramatically scale our business. That scaling was always going to include significant acquisitions to consolidate the digital fitness sector,” says Wexer CEO Paul Bowman. 

“This Intelivideo deal is the first such acquisition, instantly and significantly growing Wexer’s presence, customer base and revenues in the US market. It’s a very exciting step for us as we look to expand our footprint across multiple markets and verticals to become the leading global fitness and wellness content provider.”

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SH1FT Fitness, a frontrunner in innovative fitness programs, has responded to the time-crunched schedules of its community with the launch of an exciting range of express workouts. These fresh additions will cater to all fitness levels, ensuring that regardless of your busy routine, there’s always room for a rejuvenating workout session.

SH1FT Fitness proudly presents its variety of express workout formats with SH1FT, L1FT, R1ZE, M1ND, R1DE, and the new STR1KE workouts, all now accessible on the Wexer virtual fitness platform. The new series features a collection of 16 express workouts, enabling fitness enthusiasts worldwide to engage in efficient and invigorating exercises.

The latest lineup of express workouts offers something for everyone. Explore the brand-new MMA-inspired STR1KE format, with highlights such as ‘BOX FIT’ and ‘BOXING HIIT.’ 

“My top pick is our 20-minute BOX FIT class – a rhythmic, beat-based boxing routine guaranteed to elevate your heart rate. Led by Marcus and Iman, two of the fitness world’s most renowned presenters, the infectious energy they bring to this workout will leave you on an endorphin high.”

~ Will Brereton, Founder of SH1FT Fitness ~

Additionally, indulge in captivating R1DE cycle sessions and experience the revitalizing M1ND stretches and flows that serve as the perfect conclusion to any workout.

Furthermore, SH1FT Fitness introduces three fresh express workouts from the immensely popular SCULPT & TONE Series in L1FT. These dynamic sessions target specific areas such as the upper body and arms, glutes, and abs.

They tailored these short yet impactful workouts for those with less time but want promising and immediate results.

SH1FT Fitness Express Workouts On The Wexer Platform

1. SH1FT:

Smart, high intensity functional training workouts. The ability to move with power, control and precision is the key to functional fitness and staying “fit for life” at any age. 

2. L1FT:

A strength development format that delivers real results with varied training protocols and a “workout of the day” focus, L1FT workouts are suitable for everyone from beginner to athlete. Each workout uses smart, safe and progressive movements to ensure they deliver the perfect workout for any fitness level.

• L1FT – SCULPT & TONE (Upper Body): Target your upper body muscles with precision in this dynamic workout session.
• L1FT – SCULPT & TONE (Upper Body): Target your upper body muscles with precision in this dynamic workout session.
• L1FT – SCULPT & TONE (Abs): Achieve a sculpted core with core-focused exercises that are both effective and time-efficient.

3. R1ZE:

High intensity functional training with multi-dimensional functional movements for a full body interval blast. R1ZE is the most varied of our formats, ranging from no impact strength to speed and agility.

4. M1ND:

Stretches and Flows: Wind down with calming stretches and flows that enhance flexibility and relaxation. Functional stretching, mobility, and stability for non-yogis.  M1ND workouts are zero impact, making you more mobile and functional and complimenting all other types of exercise. They also provide an ideal entry point for older populations or those brand new to working out.

5. R1DE:

Cycling Sessions: High intensity, low impact cardio workouts on a bike. Engage in heart-pumping cycling sessions that provide a fantastic cardiovascular workout and leg strength. The best of studio cycling integrating great music, body movement and an endorphin rush. 

6. STR1KE:

MMA inspired combat cardio training. STR1KE fuses mixed martial arts techniques, high-intensity cardio, and functional training to deliver an adrenaline-pumping workout that will challenge both your physical and mental limits. 

• STR1KE – BOX FIT: An energetic and rhythmic boxing routine designed to elevate your heart rate and boost your endurance.
• STR1KE – BOXING HIIT: High-intensity interval training mixed with boxing techniques for a powerful full-body workout.

Stay connected with SH1FT Fitness and experience the transformative power of express workouts on the Wexer platform. Whether you’re aiming to maintain your fitness momentum or jumpstart your journey, SH1FT’s innovative approach ensures you can achieve your goals without compromising on time.

If you want to learn more about how Wexer can support your digital content strategy, get in touch with us by emailing info@wexer.com.

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Wexer Press Contact: Claire Evans claire.evans@wexer.com

SH1FT Fitness

Will Brereton, Founder of SH1FT Fitness

The post Wexer Introduces SH1FT Express Workouts: Stay Active & Fit appeared first on Wexer.

The addition of Cycling Sophie’s German language content enriches Wexer’s library, catering to a diverse global audience. In this blog post, we dive into what makes Cycling Sophie’s content unique, her inspiring journey, and how this partnership with Wexer is set to revolutionize the indoor cycling experience.

Pedaling to the Rhythm of Success: What Cycling Sophie Offers

Cycling Sophie’s philosophy centers around rhythm and performance-based indoor cycling with a special emphasis on the power of music in every class. But it’s not just about the music beats, Sophie crafts her classes with specific goals in mind. Whether you’re a beginner or an advanced cyclist, each session is designed to cater to your needs and help you achieve your fitness objectives.

With the integration of Myzone heart rate zones, Cycling Sophie ensures that every class is a personalized journey for you and your body. Sophie shared, “It really is just about you and your body. You don’t ever need to worry that you won’t be good enough to do my classes.”

“Cycling Sophie offers classes for all levels – beginner, intermediate and advanced – with workouts ranging from 15 to 90 minutes. There really is something for everyone.”

~ Sophie Joline Fischer ~

From English to German: Unveiling the Surge in Demand

While Cycling Sophie initially created content in English to connect with a global audience, it was the shift to producing German language content that truly set the wheels in motion. As the first to offer this unique approach to indoor cycling in Germany, Sophie saw her YouTube user numbers skyrocket. With a gap in the market and a strong demand for quality content in the German language, Cycling Sophie quickly became a sensation, filling a void that enthusiasts had long been searching for.

There just wasn’t anyone else doing this for indoor cycling, and the demand in Germany was high.

A Powerful Partnership: Cycling Sophie Joins Wexer

Sophie’s journey took an exciting turn when Core Health & Fitness, the exclusive commercial licensee of the Schwinn brand and owner of Wexer, approached her. This partnership led to the integration of Cycling Sophie’s content into the Wexer ecosystem. With her workouts now available on Wexer Virtual – the in-club system – and Wexer Mobile, Sophie’s reach extends to indoor cycling enthusiasts in clubs worldwide who may not have previously encountered her captivating content.

Sophie shared, “It’s really exciting, because it gives us a chance to reach people who cycle in clubs and who might not have come across Cycling Sophie yet. We will start with 30 workouts on the Wexer platform – 80 per cent of which are in German, the remainder in English – and will regularly add new multilingual content.

Sophie’s Story: From Professional Cyclist to Inspiring Influencer

Sophie’s path to indoor cycling stardom is one of perseverance and passion. Having been a member of the German national youth cycling team from the age of 16, Sophie’s love for cycling ran deep. She embraced indoor cycling, starting out as a participant before becoming an instructor in 2017. 

However, a life-altering accident in 2018 forced her to shift her focus from outdoor cycling to indoor workouts. She shares, “I had a serious bike accident outdoors. I only survived because I was wearing a helmet. I lost confidence outdoors and indoor cycling became my go-to workout. There’s now nothing I enjoy more, and I aim to share that passion with everyone who cycles with me.”

What began as a personal coping mechanism soon evolved into a mission to share her newfound passion with others.

The Spark Behind Cycling Sophie: Empowerment and Inspiration

The onset of the pandemic brought about unprecedented challenges, but it also fueled the birth of Cycling Sophie. She saw in-club fitness attendees were looking for ways to stay active during the lockdown. Sophie and her business partner Jan envisioned a platform that offered more than just exercise routines. They aimed to inspire and empower individuals at various fitness levels and offer workouts ranging from 15 to 90 minutes that truly reflected Sophie’s unwavering enthusiasm.

They uploaded the first Cycling Sophie multilingual content to YouTube in January 2021. Their goal was to change how people felt about indoor cycling. Sophie said, “In Germany, it’s always been seen as a tough workout where the room is full of men in lycra. I wanted to change that, sharing my passion with new and younger audiences.”

Milestones and Dreams: Cycling Sophie’s Impact

Cycling Sophie’s influence is undeniable. Sophie’s online presence is a testament to the positive impact she’s making in the fitness world. She has almost 1 million YouTube clicks and a robust following on Instagram. However, beyond the numbers, Sophie’s proudest achievement lies in the lives she’s touched.

Daily messages of gratitude pour in from individuals whose lives have been transformed by her approach. Sophie envisions a future with her own indoor cycling studio, but for now, her focus remains on radiating positive energy through her virtual presence.

“Cycling Sophie’s excellent content is exactly what we were looking for, allowing us to support our customers across Germany with expert but fun classes that will help clubs do exactly what Sophie set out to do: change the way people view indoor cycling and inspire new audiences to get involved.”

~ Morten Andersen, Global Head of Content at Wexer. ~

Embracing the Cycling Revolution with Sophie and Wexer

The partnership between Cycling Sophie and Wexer marks a significant stride in the evolution of indoor cycling and provides more cycling multilingual content. By joining forces, they’re breaking barriers and redefining the way we approach workouts. Check out this article about The Future of Indoor Cycling: The Virtual Trends Fueling the Evolution by Morten Andersen, Wexer’s Global Head of Content.

With a commitment to offering tailored experiences and fostering a sense of community, Cycling Sophie’s content on the Wexer platform promises to captivate, inspire, and empower cycling enthusiasts around the globe.

As Sophie continues to pedal to the rhythm of her dreams, her journey becomes an invitation for us all to embrace the joy and vitality of indoor cycling.

If you want to learn more about how Wexer can support your digital content strategy, get in touch – info@wexer.com  

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Wexer Press Contact: Claire Evans claire.evans@wexer.com

Cycling Sophie

Sophie Joline Fischer

Cycling Sophie YouTube

The post Introducing Cycling Sophie: New Wexer Multilingual Content appeared first on Wexer.

The MELT Method® is a breakthrough self-care practice that restores the supportiveness of the body’s connective tissue system called fascia to eliminate chronic pain, improve performance, and decrease the accumulated stress caused by repetitive postures and movements of everyday living. 

By addressing the crucial elements of supple, hydrated fascia and a balanced nervous system, MELT Method offers simple yet effective self-care treatments that deliver immediate and lasting results, including increased mobility, stability, and balance, as well as reducing aches and pain, joint stiffness, and the negative effects we associate with ageing.

“The addition of the MELT Method to our content library aligns perfectly with our mission, as it emphasises the importance of recovery and self-care as integral components of overall health and wellbeing.”

~ Morten Andersen, Head of Content at Wexer ~

Wexer, known for its commitment to providing fitness facilities and users with high-quality content and digital solutions, is proud to add the MELT Method to its extensive library of expert-led workouts. By leveraging the MELT Method’s expertise, Wexer aims to empower businesses to engage, retain, and motivate their members more effectively.

Andersen shared, “Our goal at Wexer is to support members and, in turn, business by providing content that improves health outcomes. We do this via our expert-led content, providing our clients with the data insights and resources they need to help improve their members’ experience.” 

“Collaborating with Wexer means we can reach more people, make a positive impact in their results, and support them on their health journey. Whether you exercise to lean down, tone up, prepare or recover from sports and athletics, the MELT Method compliments any active lifestyle offering pain prevention and relief.”

~ Sue Hitzmann – Founder & Chief Creative Officer of MELT & Owner of Longevity Fitness, Inc. ~

Hitzmann continued, “Repetitive stress injuries and joint pain are common in athletics and fitness. Our mission is to help people live a more resilient, active, healthy life by adding the missing link of neurofascial therapy to their general fitness routine. Learning how to care for fascia by implementing the mindset of a hands-on therapist is what we call becoming a Hands-Off Bodyworker. MELT strategies are easy to implement and make lasting results.” 

MELT Method joins Wexer to help continue to expand its repertoire of wellness solutions, enabling gyms, hotels and users worldwide to access a comprehensive content library. This partnership marks a significant step toward transforming the way users approach health and wellbeing, placing recovery at the forefront of their journey towards a pain-free and vibrant life.

Check out the extensive Wexer digital content library now. For more information, get in touch at info@wexer.com.

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Wexer Press Contact: Clarie Evans by emailing claire.evans@wexer.com

About MELT Method:

The MELT Method® (MELT®) is a revolutionary self-care system designed to help you improve performance, and eliminate the mental and physical stress that accumulates from daily living. MELT Method also provides significant relief for those already experiencing persistent pain and dysfunction.

Using soft rollers and balls, MELT blends mindful meditation and breathwork techniques to help boost the body’s natural healing mechanisms with self-myofascial restorative techniques that simulate hands-on therapeutic treatments.

This preventative, proactive approach known as Hands-Off Bodywork® is a simple, daily self-care practice anyone, at any age or activity level, can use to effectively improve their sense of wellbeing and live a more active, healthy, pain-free life.

About Sue Hitzmann

Sue Hitzmann, MS, CST, NMT, is a manual therapist, exercise physiologist, and founding member of the Fascia Research Society. She is an accredited industry leader and internationally recognized educator in the fitness and therapeutic industries. What started as homework for her private clients has become an international brand and educational training program. Sue has spent decades assimilating groundbreaking science and research into a one-of-a-kind self-treatment method to empower people to become their own Hands-Off Bodyworker®.

“The addition of the MELT Method to our content library aligns perfectly with our mission, as it emphasises the importance of recovery and self-care as integral components of overall health and wellbeing.” ~ Morten Andersen, Head of Content at Wexer ~

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Founded in 2012, Revo Fitness has come a long way, with 31 gyms spread across Western Australia, New South Wales, South Australia, and Victoria. With 12 new openings already in the pipeline for 2023-24, Revo Fitness is rapidly expanding. And now, they’re looking to expand their digital offering even further with Wexer’s help.

Through the Revo App launching next month, Level Two Revo Fitness members will gain access to thousands of guided, expert-led workouts. This will create a full-service digital offering that empowers members to achieve their fitness goals wherever and whenever they please. With Wexer’s extensive library of expert-led workouts, customisable platforms, and data-driven insights, Revo Fitness will now be able to engage and motivate their members more effectively.

Wexer has always been at the forefront of fitness technology. We provide access to high-quality content and digital solutions for fitness facilities and users worldwide. Whether you’re looking for virtual group exercise classes, individual workouts, or even live-streamed experiences, we have you covered. And with our data-driven insights, businesses can analyse their member’s behaviour and preferences, enabling them to tailor their offering to their specific needs.

“We are thrilled to collaborate with Revo Fitness, an inspiring brand that shares our passion for innovation and exceptional fitness experiences.”

Sam Aldred, Head of APAC at Wexer

Revo’s impressive growth trajectory and entrepreneurial spirit make it a hugely exciting brand to partner with. Founded by Andrew Holder, the brand encapsulates the drive, energy and ambition of the modern fitness industry and resonates with the next generation of fitness enthusiasts.

“By combining Revo’s dynamic approach with Wexer’s cutting-edge digital solutions, we will together empower their members to stay motivated and committed to their fitness journeys. This partnership feels like an exciting milestone in the fitness industry.”

“We believe fitness should be accessible and engaging for everyone, both in and out of our clubs.”

Andrew Holder, Revo Fitness Founder and Managing Director

“Partnering with Wexer allows us to enhance our digital offerings and deliver on our mission, providing our members with unrivalled fitness experiences that align with their active lifestyles.”

“Together, Revo Fitness and Wexer are redefining the future of fitness, empowering Australians to lead healthier, more active lives.”

This strategic partnership marks a significant milestone, as it promises to make quality fitness affordable and accessible to millions of Australians. As the world continues to change, the fitness industry must evolve with it, and by working with brands such as Revo, we are leading the way in this transformation. Together, we are taking fitness everywhere.

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As a result of this partnership, HUSK users will have access to Wexer’s extensive library of on-demand fitness classes, including yoga, strength training, and cardio. The content will be available through an API and hosted on HUSK’s own digital platforms, making it easy for users to access the workouts from the comfort of their own homes.

The Wexer and HUSK partner relationship is significant because it means that more people will have access to high-quality fitness and wellness content. With the ongoing demand for quality wellness content, many people are working out outside of the gym. By providing access to on-demand content, HUSK and Wexer are helping to bridge that gap and make fitness and wellness more accessible to everyone.

“Wexer is really excited about this partnership,” says Head of APAC, Sam Aldred who brokered the partnership, “we have huge areas in common with a shared understanding around the importance of digital tools to scale and deliver benefits to users, but more importantly, we have a shared vision to empower healthier living.”  

The partnership highlights the growing importance of access to digital on-demand services.

“We are excited about the Wexer and Husk partnership because it will enable us to expand our digital fitness and wellbeing offerings to our customer base.”

Erin Markowski, Husk Chief Operating Officer

Aldred concluded, “Fitness doesn’t end with a visit to the gym. Our goal is to support our partners to drive benefits to individuals holistically.”

Check out our extensive digital content library! For more information, get in touch at info@wexer.com.

About HUSK

Husk partners with organizations to make healthy easier by designing sustainable wellness programs that connect people to their benefits. When you have a supportive framework for wellness surrounding your everyday life, you can grow into the best version of yourself. The wellness programs include nutrition, mental health, rewards, movement, and a wellness marketplace.

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