The only question is: what will your health, fitness and wellbeing facilities look like? How will you not just meet, but exceed, residents’ expectations?

Flexibility comes first

Given the broad scope of needs within any residential development, flexibility is key: flexibility in content, time, location. Engagement will be driven by delivering the exact experiences people want, when and where they want them.

For some residents, what they want will be a communal vibe – a more traditional fitness space, where after months of lockdown they can finally come together to exercise, connect and develop relationships. Now more than ever, a fitness center will be hugely valuable in developing a sense of community within your development; a community to which people belong, and which they will be reluctant to leave.

Others will simply prefer working out in a designated fitness space, even if their working patterns, for example, mean they need to train in the early hours when there are fewer people around.

Then there are those who, particularly after a year in which these habits have become deeply engrained, prefer to exercise in the comfort and privacy of their own homes.

How will you cater for these diverse needs, working patterns and lifestyle choices?

The answer is, with a digital fitness solution – and it’s why Wexer is the ideal partner for multi-family housing developers.

The in-person experience

Group exercise has long been one of the most popular elements of a health club’s offering, but it can be hard to offer within unmanned, 24/7 environments such as a multi-family housing fitness center.

Wexer Virtual is the answer: a virtual group exercise offering that can cost-effectively provide your residents with world-class fitness experiences at any time of the day or night.

With a sleek, user-friendly interface, residents can use the system on-demand, choosing the class that suits them at a time to suit them. With over 1,600 workouts on offer – from HIIT to mind-body, strength to dance and far more – all led by the world’s top instructors and catering for all levels of fitness and experience, there’s something for everyone.

Should you wish, you can also schedule classes at certain times of day, creating a timetable that will draw people together at the same time (of course, safely and socially distanced for now) to take part in their regular class.

A Wexer Virtual studio can be created in just about any space, whether that’s an existing exercise room in your fitness center or even an under-used communal area elsewhere in your development: just add a large screen, a high-quality AV system for an inspirational environment, and a Wexer Player.

And its reliability is second to none, with a robust, commercial-grade platform that boasts over 99.9 per cent up-time. Not only that, but our tech support team is on-hand 24/7 to quickly address any issues that do arise – perfect for a multi-family environment, where potential 24/7 usage makes seamless reliability key.

Wellness on residents’ terms

Then there’s the Wexer Web Player, a web-based portal that allows exercisers to stream their choice of hundreds of virtual group classes to any internet-enabled device, allowing them to work out (or indeed chill out, in a meditation session) wherever and whenever they choose.

Whether your residents want to train in their apartment, in the park, at work – or even during their commute – the Wexer Web Player makes it possible, with a world of exercise choice instantly accessible via a simple password log-in on their phone, their tablet, their laptop.

And for you, the residential developer/operator, data gathered on usage patterns means you’re able to fine-tune the service to perfectly suit the residents in each and every development, with tailored class collections to match the profile of each location. You can even white label the platform, so residents perceive it as an added value offering that comes directly from you.

This is wellness as consumers now expect it: personalized to them, accessible instantly through the devices they choose to use, simple to use. Wellness on their terms. And it’s an incredible tool to build loyalty to your brand, your development.

An ecosystem of experiences

Of course, this isn’t an either/or: the highest bang for your buck comes when you bring together Virtual + Web Player in the same ecosystem, giving your residents the chance to take part in their favorite experiences at home when it suits them, in the community of your fitness center at other times.

It all goes back to the need for flexibility – but crucially, flexibility with consistency, so residents’ fitness and wellbeing experiences hit the same world-class standards wherever and whenever they choose to take part.

With Wexer technology, you will exceed your residents’ expectations. With the support of our team, you will confidently take each new step in your digital journey. Get in touch to find out more: johanna.bell@wexer.com

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During the summer, exercise seemed easier: heading outside for a walk, jog or cycle was something that could be done with little planning, and with the sun shining it even felt enjoyable. But with winter now upon us, exercising in the great outdoors suddenly seems less attractive. People are understandably bringing their fitness routines indoors.

But that doesn’t necessarily mean a gym, even where these are open. Some people are of course heading back to fitness facilities, but the data has shown the on-demand option from the comfort of home is where most people are turning for their wellness journey, free of any concerns they might be putting themselves or others at risk. 

As a multi-family housing developer, what are you doing to support your residents in this respect? Are you adding value to the relationship through high-quality wellness provision? Are you putting measures in place to ensure you’re part of the solution to the ongoing health crisis?

If you’re still looking for the perfect way to do this, allow us to introduce the Wexer Web Player. 

This white labelled, password-protected platform gives residents access to world-class fitness whenever and wherever they want it. They simply log in to the portal through any internet-enabled device, choose whatever class meet their needs from a diverse library of over 600 on-demand, music licence-free workouts – and that’s it. They just click to start the workout. 

Every one of the online classes is led by a world-best instructor, with categories spanning everything from HIIT to mind-body, strength and conditioning to dance, weight loss to kids’ programming and far more besides. 

It’s all here, whether your residents are looking for ‘me time’, family time or simply a way to let out some stress and hang on to a positive mindset – always a challenge in the winter months, and never more so than in this difficult year.

With your own Web Player, you provide your residents with a safe and practical solution that helps them stay fit and well from the comfort of their own homes – and all delivered under your brand. 

But that’s not all. You also give them absolutely priceless access to a fitness community – something that will support not only their physical health, but also their mental wellbeing. An amenity that will surely stand the test of time. 

To find out more, please contact me at johanna.bell@wexer.com

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The first point to note is this: fitness provision doesn’t have to mean an on-site gym.

Some people simply aren’t comfortable exercising in a gym environment; others are looking for a more diverse offering than might typically be found in an on-site facility; yet others are seeking a more flexible experience.

And this diversification in resident mindset has only been magnified since COVID turned all of our lives upside-down – and adoption of online fitness surged.

Indeed, so dramatic has been the recent swing in wellness habits that arguably the first consideration for a multi-family housing developer, when it comes to fitness, must be the online provision.

It’s about offering the activities residents want – and people will want them, with health and wellness forefront in everyone’s minds these days – in a way they can be consumed wherever, and indeed whenever, residents want.

This is where digital channels come into their own, and why Wexer represents the ideal partner for multi-family housing developers looking to serve the diverse needs of their residents.

Wellness in the palm of your hand

Our mission at Wexer is to make world-class exercise accessible to more people through the use of technology, putting a world of choice and exercise inspiration in the palm of their hands. It’s why tools such as the Wexer Web Player are so well suited to the multi-family housing environment: a web-based portal that allows residents to stream their choice of fitness and wellbeing content to any internet-enabled device, any time, anywhere.

The Web Player has always included access to hundreds of music licence-free, on-demand classes curated from our global content partners – something for everyone, no matter what their interests or fitness experience. That remains the case.

But if you’d also like to create and upload your own content, produced with your specific resident profile in mind, that’s now possible too thanks to a new feature – Connect – which effectively hands you your own TV channel. Whether you choose to live stream, pre-record and schedule or make content available on-demand – or all of the above – Connect allows you to bring high quality wellness content to your residents 24/7, wherever they may be.

Whether it’s yoga in the living room to start the day, a workout in the park or communal grounds, a cookery workshop that residents can follow from their own kitchens, or a quick meditation session in bed before turning off the light at night – the combination of Wexer partner content and your own creations makes the Web Player a world-class platform to serve your residents’ wellbeing needs.

Robust, reliable and ownable

There are additional benefits to you too, as the residential developer/operator.

First is the unparalleled reliability of the Wexer system. Users will bring their device and an internet connection to the table, you may want to add your own content, but the back end is our responsibility and our stats speak for themselves: across all our clients in more than 50 countries, our system is up and running more than 99.9%of the time.

We can also white label the portal for you, so residents perceive it as an added value offering that comes directly from you. It’s password-protected, so you can offer it exclusively to your residents. And if you want to monetise some or all of the content, that’s possible too through a series of paywall options.

Meanwhile, data gathered on usage patterns means you’re able to fine-tune the service to perfectly suit the residents in each and every development, tailoring class collections and Connect content to meet the specific demand at each of your locations.

This is a truly premium offering that can cost-effectively be made available to all residents.

Virtual studios

Meanwhile, for those residents who do want to train in a dedicated space, you might like to consider creating a virtual group exercise studio.

These can be created in just about any space, whether that’s an existing exercise room or an under-used communal area: just add a large screen, a high-quality AV system for an inspirational environment, and a Wexer Player.

With over 1,500 different classes on offer – from HIIT to mind-body, strength to dance, kids’ activities to classes for an older population – Wexer Virtual caters for every possible resident profile.

It also dovetails perfectly with the Web Player, whose curated selection of classes – from Zumba to CYBEROBICS, Intelligent Cycling to MegaMace, BOXX to Move123 – can all be found on the Wexer Virtual platform too. It means residents can take part in their favourite class at home, in the park or in your studio – a seamless experience that fits around them.

The Wexer Virtual timetable can be scheduled, or else you can leave the system running on-demand, with residents able to choose whatever class they like at any time of the day or night; with the world’s top instructors on-screen offering in-depth explanations, tips and coaching, you can be confident your residents are in safe hands.

And all of this on a robust, commercial-grade platform with the aforementioned 99.9% up-time, supported by a tech team who are on-hand 24/7 to quickly address any issues that do arise.

It all comes together to make Wexer the perfect partner for an environment such as an apartment building, where potential 24/7 usage makes seamless reliability key.

To find out more, please contact me at johanna.bell@wexer.com

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Early indications are that members will nevertheless return, but not all will choose to do so immediately. There is unquestionably a degree of residual nervousness, uncertainty, even fear, particularly among at-risk groups.

It’s also the case that many won’t even have the option of going back to the gym for a few months yet.

Meanwhile, one immediate impact of lockdown is that many more people have come to appreciate the value of exercise in staying physically and mentally well – benefits that have been evidenced both by numerous studies and by people’s own experiences throughout the COVID crisis.

People have also got used to digital fitness provision, with online the only option for fitness content and guidance throughout the weeks and months stuck at home.

Set against the backdrop of these trends, there’s a clear need to support people in being active, and doing so in new ways while COVID remains a threat. That means fitness wherever individuals choose to do it, on their terms, perhaps without a gym or fitness facility being involved, or at least with alternatives to take part in alongside some limited gym visits.

So, how can your multi-family housing development support residents in this way?

The Wexer Web Player represents the perfect solution, giving your residents access to world-class fitness content whenever and wherever they want it – all password-protected and on a platform that’s been white labelled to your brand.

It might be at home, in the park – something that’s been allowed for some time now as a solo exerciser, and that certainly in the UK is now being allowed in small groups too – or elsewhere as lockdown continues to ease and people begin to spread their wings. All residents need to do is log in to the password-protected portal, which they can do through any internet-enabled device. They can then choose whatever class takes their fancy from a diverse library of over 600 on-demand workouts, all led by top instructors from around the world and embracing everything from HIIT to mind-body, strength and conditioning to dance, weight loss to kids’ programming and far more besides.

This is group exercise for everyone, but without the safety concerns. It’s something your residents can do anywhere, without breaking any social distancing rules or worrying they might be putting themselves at risk.

And with many mainstream gyms choosing to re-open without studio classes for now, it will also be a particularly welcome thing for multi-family housing developments to offer. Because group exercise remains a hugely popular activity, and by putting it quite literally into the palm of people’s hands, multi-family housing developments can help keep their residents fit, well and happy.

To find out more about the Wexer Web Player, please contact info@wexer.com

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